Worked with cross functional teams and agencies to position product platforms, develop and oversee fully integrated marketing and launch plans, as well as in-market support programs for Soothing, Car Seat, Stroller, and Nursery and Care categories. Managed house email list, life stage email program and partner email programs.
- Developed quarterly competitive marketing report and product messaging database, providing easy access to approved product messaging and competitive review of the marketplace.
- Refreshed life stage email program with refined brand voice, new aesthetic, adding key elements and streamlining others to increase open rates by 8% and click thru rates by 1.6%. Also incorporated social media properties and content to increase communities and blog readership.
- Developed new strategy for partner email program to serve as acquisition driver resulting in over 60k database additions.
- Developed test program to cross-sell products and collections in-pack in items most often purchased first in prenatal cycle.
- Contributed to corporate blog by providing content as a first time expectant as well as planning content to help support product launches, driving awareness, sales and registries.
- Represented brand as on camera talent for key product demo videos, giving consumers an easily accessible how-to guide to products via social media outlets, increasing consumer satisfaction.