Portia Henson

  • Lewisville TX

Work History

Work History
Feb 2010 - Present

Managing Principal

NUage Essentials Marketing Group
Business Development/Managing Principal Irving, TX- Responsibilities Over the course of 5 years, developed and executed strategic lead generation and business development campaigns for career, insurance, financial, and marketing service providers. Leveraged virtual resources for time and cost efficient lead delivery including(but not limited to) social media, telemarketing, cold email, SEO lead generation sites, direct mail campaigns, and prospect lists. Executed direct mail marketing campaigns and community based marketing campaigns for relationship building and referrals. Utilized information resources to create segmented lists for sales and marketing campaigns. Script development(telemarketing and email) CRM management Business process management including organization, KPIs, process automation, training, and monitoring. Generated leads over 70K high quality leads for job board client in 2013. Generated over 24000 high quality leads for real estate client in 2013 and 2014. Delivered leads resulting in over 400 closed sales for marketing and web based service providers in 2014(web design, email marketing, web hosting, CRM, and other digital marketing services). Delivered 2600 financial leads in Q4 of 2014 and Q1 of 2015.(Combination of life insurance, dental plans, merchant capital, business insurance, and merchant processing.)
Jan 2009 - Feb 2010

Program Director

Jenny Craig
Program Director-Dallas-Fort Worth, TX- Responsibilities Consultative sales lead generation customer service account management training Skills Used relationship building listening client engagement customer service strategic thinking time management performance objectives

Education

Education

B.Sc

Colorado State University

Skills

Skills