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Overview

For the past year, I have been honing my management and strategic skills as a Creative Strategist in the mobile/advertising space. I help brands identify challenges and opportunities within their competitive landscape. I have learned strategies are developed with interdepartmental team members to achieve clients' marketing and business goals. I am trained to manage both Strategy and Creative teams to have them working at optimal levels to produce the ideal results. 

Experience

dbray Media

2015Present

Freelance Marketing Researcher

  • Conducted comprehensive research on a client's competitors to assist with future marketing direction
  • Compiled known research and statistics in the mobile gaming market as well as recommendations for non-gaming ad spend

FreshDigitalGroup

20142015

Creative Strategist

Began as an internship that led to a full-time position

• Assisted the CEO to ensure client objectives were met on time and on budget
• Managed the creative team's workload as well as maintained level of work that was sent to the CCO to be approved
• Collaborated with creative team & senior executives on all projects
• Conducted comprehensive research on the mobile marketing industry and updated FDG's curation hub Basecamp
• The presentation builder for potential clients and all outgoing decks
• Participated in strategy/creative brainstorm sessions to create plans of action given clients' requests

• Facilitated conversation among teams within as well as outside the company as an active liaison

Saint Joseph's University

20122014

Master's Researcher

Conducted two studies at the Philadelphia Zoo with captive Caribbean flamingos. Monitored and evaluated 32 behaviors during 9 months of experimentation to increase their activity level while in captivity. Results of the experiments led to permanent changes to their enclosure.
• Collaborated on research projects in groups of 2-5 and independently
• Used SPSS and Microsoft Office Programs to conduct studies and present results to professors, Zoo administration and audiences (300+ people) at Eastern Psychological Association's 2014 Annual Meeting, and Sigma Xi Student Research Symposium in PA
• Honed presentation and public speaking skills

PVH Corp.

20102011

Summer Intern

• Conducted quality assurance testing for Calvin Klein and Tommy Hilfiger websites, emails and programs for both internal and external users and presented findings and recommendations to senior managers
• Helped to design and created Look Books for Calvin Klein using HTML and CSS coding
• Updated backend reports for Planning and Development department, converted Desktop Intelligence formatted reports to Web Intelligence

Education

Saint Joseph's University

20122014

Masters of Science: Experimental Psychology

Master's Thesis: 'Studying Enrichment and Play in Captive Caribbean Flamingos (Phoenicopterus ruber)’


Relevant Coursework:
• Advanced Research and Statistics I & II
• Comparative Psychology
• Social Cognition

Rutgers University

20082012

Bachelors of Arts: Psychology

Minor in Biology

Skills

Infographic Building

CRM: Basecamp

Leadership

Microsoft Office

Photo Editing

Presentation Building

Programming Languages

HTML & CSS

Social Media

Facebook, Pinterest, Snapchat and Instagram

Human & Animal Behavior

SPSS

Activities

2015                   Career Panel Event at John P. Stevens High School: Panelist 

2009                   JFK Medical Center: Volunteer

2007                   Summer Science Scholars Academy: Student

Presentations

Poster Presentation at EPA's 2014 Annual Meeting in Boston, MA

  • Presented master's research at symposium, over 300 people were in attendance at event

 

Poster Presentation at Sigma Xi Student Research Symposium at 2014 Saint Joseph's Annual Meeting

  • Presented master's research in a more intimate setting, over 150 people in attendance at event

Portfolio

Portfolio