Poonam D'souza

Poonam D'souza


Aug 2001 - Jul 2005

Bachelor of Engineering

University of Mumbai

Work experience

Work experience
Jun 2009 - Present

Marketing Strategy MBA Intern

brandMIND Group

·Increased retention rate for brandMIND’s clients by at least 50% by creating detailed business development plans for strategic accounts and developing selling strategies

·Identified $375K in new business opportunities by performing a complete business analysis as well as market and competitor analysis

·Increased brandMIND’s twitter account followers by 1400 in a span of 2 months and landed immediate business leads by developing compelling data for tweets

·Supported sales team develop presentation for potential clients by performing qualitative research

May 2007 - Jun 2008

Account Manager

Avaya GlobalConnect Ltd.

·Identified business opportunities worth greater than $1M in five strategic national & global accounts by identifying, defining and penetrating telecom solutions in each account

·Developed a 250-branch solution for Tata AIG by researching their business process to reduce their communication costs using unified communications

·Consistently received excellent service evaluations. Developed key customer relationships by proactively sending new updates and organizing workshops that helped the customer make informed purchases

·Saved the company an average of $10K in total through skilled negotiation and successful recognition of customer needs

Jan 2006 - Apr 2007

Client Manager

Avaya GlobalConnect Ltd.

·Increased service revenue by 10% through sale of value-added services such as facility management and site audits

·Decreased receivables outstanding by 20% by initiating strategy for collection of service revenue. Received a letter of appreciation from the CFO for outstanding performance for Q2 FY 2006- 07

·Contributed 34% services revenue to regions service target and consistently overachieved quarter service targets

Jun 2005 - Dec 2005

Project Engineer

Avaya GlobalConnect Ltd.

·Promoted to a client manager within 6 months of role as project engineer due to excellent relationship building skills

·Created detailed documentation highlighting customer pain points, solution provided, and developed a template for future use. Provided training to telecom solution user group


  • Exploring social-media
  • Listening to music
  • Learning different forms of dance
  • Sketching

Awards & Accomplishments

  • Member of Beta Gamma Sigma Honor Society
  • President –Babcock Strategy & Consulting Club                                  2009-2010 
  • Vice President – Babcock Marketing Association2009 – 2010
  • Co-Chair of networking event - Marketing Summit                              2010
  • ‘Avaya GlobalConnect – Achievers Club award for the financial year  2006 – 2007
  • ‘Achievement Par Excellence'      Q2 FY08
  • Avaya Certified Sales Specialist2007
  • Chief Organizer of ‘INSPIRATION 2003’ K.J.Somaiya Institute of Engineering & Information Technology2003
  • Joint Treasurer of IEEE - K.J.Somaiya Institute of Engineering & Information Technology                                                                                                                        2002


·Conducted a market research project for Kerenetics, a biotechnology firm, using qualitative and quantitative research methodologies to develop and position a Keretin based product

·Conducted industry & company strategy analysis for Cisco

·Conducted a brand audit for McDonalds

·Knowledge of JMP, SPSS and Microsoft Access



Written communication skills

Learned the art of provocative writing through memos. Attached is a sample memo.  


Knowledge of analytical softwares like JMP & SPSS Conducted industry & company strategy analysis for Cisco

Team player

Have lead a team and been a team player too. My great relationship building skills helps me maintain the rapport with my team members

Orientation to detail

Keep the 'big picture' in mind with an orientation to detail

Client Service orientation

Computer skills

Knowledge of Microsoft Office (Word, Excel, Power Point)

Writing Samples