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Experience

May 2018Present

Product Lead

Essence (2SIxty Technologies)
  • Currently defining the product roadmap for T-Mobile, as part of onboarding.
  • Previously, led a team of 7 developers to build a proprietary planning tool - Semaphore - to address media planning challenges. Developed product roadmap; released product into Beta, ran Beta training & feedback sessions with power-users; structured and hired the dev team; led wireframing and impact-mapping sessions with senior business stakeholders; led stakeholder comms and management to drive key decisions.
  • Completed 'Optimize' leadership training programme.
  • Mentoring 5 junior Essentials across the globe (NA, EMEA, APAC).
Apr 2017April 2018

Client Services Director

Essence

NOKIA (HMD GLOBAL)

  • Promoted to run the newly signed Nokia account across 64 markets globally.
  • Led a small team of 11 (2 direct reports) to re-launch the Nokia brand in summer 2017, collaborating with 5 partner agencies across the Americas, EMEA, CEE & APAC.
  • Created client deliverables standards for the entire campaign process, in collaboration with Mindshare
  • Onboarded 15 individual Nokia clients to Essence. Developed strong relationships with clients across the globe, as well as over 30 agency partners.
  • Grew billings in CEE region through proactive strategic planning by 125% YoY.
  • Presented Nokia's 2017 marketing highlights to CMO, Pekka Rantala
  • Completed Coaching 101 & Mentoring 101.

GSK UK

  • Tasked with leading the GSK pilot in UK with the aim of landing the EMEA account by June 2018. Designed & ran custom SEM-focused workshops for key GSK clients.
  • Successfully hit pilot KPIs in client satisfaction and media metrics to progress the pitch process & lead to a global pitch.
Nov 2013Mar 2017

Account Executive to Sr. Account Manager

Essence

HP EMEA | Sr. Account Manager | Jul 2016 - Mar 2017

  • Promoted lead HP's PC business in EMEA, in charge of a team of 10 (2 direct reports), running all of HP's digital media planning & buying across 24 EMEA markets;
  • Revized original scope of work to develop & roll out an improved service model for HP at Essence, leading to a 25% increase in billings;
  • Tasked with creating optimized creative management processes for HP;
  • Designed & ran a series of media training session for the HP marketing organisation;
  • Built a proprietary reporting tool in product manager capacity based on HP's unique requirements; designed training & onboarding materials for 50+ clients. 

GOOGLE EMEA | Account Manager | Aug 2015 - Jun 2016

  • Lead a team of 7 (1 direct report) to deliver Brand and Performance campaigns for Google: including award-winning campaigns for Hidden Cities, Abbey Road, Google App
  • Tasked with onboarding HP straight after the pilot campaign reached completion

GOOGLE RU | Sr. Planning Executive | Nov 2014 - Jul 2015

  • Coordinated a team of 5 (1 direct report.across) 3 Brand and 2 DR campaigns.
  • Prepared & presented media plans, strategic, tactical approaches & performance reviews to senior management and clients.
  • Led creative agencies through briefing to production.
  • Managed external stakeholders (local & global clients, off-line & social agencies) - clients & agency partners in London, Moscow, Paris, Amsterdam & Hamburg.
  • Introduced Trello & Asana to minimize internal workflow inefficiencies.

GOOGLE RU | Media Buying Executive | Nov 2013 - Oct 2014

  • Demonstrated strong negotiation & organisation skills in signing 25 Publisher T&Cs with favourable terms, in under 3 months, to enable Google's DBM product to become the go-to programmatic DSP in Russia.
  • Developed partnerships with Shazam, Angry Birds, EA Games, and SoundHound.
Oct 2010Jun 2013

Content Marketing Lead & Blog Editor

Ostrovok.ru

Joined pre-funding and saw Ostrovok become the fastest-growing travel start-up in Eastern Europe.

2013 Promoted to Content Marketing Lead. Devised a social media strategy to grow advocacy among existing users

2012 Promoted to Blog Editor. Launched the company blog with unique content about travel.

2011 Promoted to Content Manager, post-seed round raise. Hired & managed a team of 10 remote copywriters to create SEO-friendly content for the 150,000 hotel database cost-efficiently

2010 Joined pre-funding to assist founders with investor pitch decks & product wireframes

Education

Jan 2012Jan 2013

MSc Management, Organisations and Governance, Merit

London School of Economics and Political Science

Entrepreneurship, Microeconomics, Corporate Governance, Digital Business, Open Innovation

Dissertation thesis: “Anti-Consumption Behaviour in the UK Fast Fashion Context”

Sep 2007Jun 2009

International Baccalaureate, 42 points

Sevenoaks School

Economics, Philosophy, Russian Literature, Biology, English Literature, Maths

Member of the school's Model United Nations delegation to Paris International MUN, awarded 'Best Delegate' of the Disarmament Committee