Delivered creative product/technical marketing solutions, built strategic alliances and identified new products/markets, expanding business for mid-sized firms. Managed a line of products with $300M in annual revenue. Collaborated with vendors/partners to establish marketing strategies and drove tactical programs by creating cross-functional teams. Translated market insight into data driven product requirements and direction for gaming/technology sectors. Directed product definition, development, testing and distribution, meeting tight deadlines and strict budgets. Developed and implemented continuous process improvement using Lean Sigma methodologies to shorten time to market and reduce costs.
- Segmented WMS' products into a product portfolio model to better manage product category profitability
- Created product roadmap process
- Created product/revenue projection forecasts, reducing RadiSys' delivery lead-time by four weeks
- Negotiated sale of obsolete product, recognizing $1.5M over three quarters versus 24 months for RadiSys