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I’m frequent visitor of cinemas and theatres, and I feed my passion for the theatre also playing with a semi-professional company.

Until to a few years ago I’ve been a race-walker in the national ranking; actually I like running sometimes.

Willing to get in contact with foreign countries and people, I use to travel as I can, and in the meantime I can deepen the different wine and cookery cultures which I’m very fond of. I’m collector of beer mats and wine corkscrew.


After a long period in the banking industry, I entered the betting industry with the world largest bookmaker, as Chief of the business unit Remote, with full P&L responsibility on all remote channels. Based in Rome, the role also supervise activities run in England and Spain.

Work experience

Jan 2008Present

Business Unit Manager

William Hill Codere Italia srl

Within the company, joint venture bewtween Spanish CODERE SA and William Hill plc officially licensed bookmaker for tote and fixed odds, I’m Chief of the business unit Remote, with full P&L responsibility on all remote channels. The role refer directly to the Country manager and lead- web marketing office in Rome (4 employee)- publishing team in Madrid (6)- Customer service in Sheffiled, UK (5)

All the "remote" value chain in under my responsibility, as well as marketing and communication investments supporting remote channels.

The role includes improving relationship with istitutions and government agencies, and working as member of several working group, involving representants from the main licenced bookmakers in studying proposals and new products for the betting and gaming sector, in order to obtain a better deal with the regulator.

Jun 2000Dec 2007

Project Manager

Credito Emiliano spa

Working for a medium banking group, staffing the Marketing Director, as

-Project Manager, coordinating functions in projects with business, IT, organizational and legal scope. Particular experience in leading projects of CRM and change management.

-Product Manager online banking services, managing economic, organizational, legal issues, as well as distrubution processes toward a multichannel environment..relevant goal in this role has been the launch of a new online banking platform for SOHO clients, today best practice in the Italian marketplace.

-Product Manager ATM, managing technical and commercial issues concerning cash dispensers and self service kiosks.

-Call center manager, for giving technocal support to SOHO customers.

-Web Marketing Manager, producine and supervising online communication and CRM actions.

-Business analyst, selecting parterships and co-marketing activities for non-banking services.

In the Group I have been teacher in the classes:

- “selling online services” - for new executives and customer assistants;

- “commercial strategies in the multichannel bank” – for area managers;

- “migration for automation” – for semi-automated branches personnel.

Small Web press launch

My shows

Il Palio di Siena


Oct 2006Oct 2006


May 2005May 2005


Mar 2001Mar 2001

web copy specialist

Nov 1993Feb 2000


Università di Firenze

Degree in Economics at the University of Florence, and final dissertation on “INTERNET between geographical and virtual space” with mark of 110/110 cum laude.

1997-98 – Winner of SOCRATES/ERASMUS grant, academic year 1997/98; semester courses at the Sheffield Hallam University, Sheffield, UK

Sep 1987Jul 1992

Diploma di Maturità

Liceo Ginnasio Dante

1992 - Maturità classica, Liceo Ginnasio Statale “Dante” - Florence, with final mark of 60/60

1992 – Winner of the grant “50 young students al the European Parliament” sponsored by Provincia di Firenze e Movimento Federalista Europeo.

1992 - Participant at "Certamen Horatianum", Venosa (PZ).


English spoken
Perfect knowledge of english for business environments.