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Work experience

Apr 2009Present

Interactive Project Manager

RATCHET (Contract)

Manage multiple concurrent website definition and development projects for external clients, working with internal development staff as well as external creative partners and clients. Create and maintain all project management deliverables from project initiation through project close, including project plans, estimates, scope documents, requirements, schedules, and budgets.

¨Manage project teams through project discovery and definition process with clients.

¨Create project plans and schedules. Forcast resource needs and manage resources to ensure delivery on time and within budget.

¨Understand and manage client needs and expectations. Hold project status meetings and report on project status eports and hours burned. 

¨Projects include website facelift for major tourism site, project definition/specifications for large insurance carrier, process improvement project for a service company, and brand specific sites for major footwear retailer. 

20082009

Web Content Project Manager

BEST BUY CORPORATION (Contract)

Managed the development and updating of promotional content for Bestbuy.com. 

  • Collaborated with the business team to define site content.
  • Provided work direction to content team (writer, designer, developer, editor).
  • Created, updated and managed workflow for 200 or more individual promotional assets on a weekly basis.
  • Responded to change requests within a 24 hour turnaround standard and live site issues within a 6 hour turnaround. Employed acceptable risk-taking and sound judgement to react in a timely matter to issues as they arose.
  • Managed weekly site preview/quality assurance testing and issue resolution.
  • Maintained detailed Excel spreadsheet documenting all site promotional content.
  • Coordinated training of new tools and processes and acted as a change agent for the content team.
20072008

Marketing Director

LARSEN SPORTS MEDICINE AND PHYSICAL THERAPY

Responsible for the marketing and advertising initiatives of a growing, private physical therapy clinic.

  • Developed marketing strategy and concepts.
  • Create and manage marketing calendar and budget.
  • Managed initiative to create a clinic website, including design, content coordination and team management.
  • Initiated all advertising, including recruitment, special events and general local advertising.
  • Greeted patients, answered phones, scheduled appointments, completed insurance verfications, as well as other office duties as needed.
19982007

Project Manager

THE HARTFORD/WOODBURY FINANCIAL SERVICES

Managed a variety of IT and non-IT projects & programs of small to medium size. Project duration varied from 3 to 12 months, with program management exceeding two years.

  • Defined project milestones and deliverables, established and adhered to project schedules, provided direction to project teams.
  • Created and maintained all project documentation including charter, project plan, issue & change control logs, communication plan, implementation plan and post-implementation plan.
  • Documented and communicated project status, issues, risks and outcomes through weekly status reporting and regular steering team meetings with project stakeholders.
  • Managed cross-functional project teams, balancing the needs of multiple business units.
  • Managed the RFP (Request for Proposal) process when vendor selection was needed for a project.
  • Completed Cost Benefit Analysis when needed on project initiation to determine feasibility of projects.

2000-2002    Web Content Manager

Planned the launch of a new representative web site. Created web content map and established procedures for the flow of content from owners to web technical team. Managed schedule of content updates and coordinated content copywriting, editing, compliance review and sign off.

  • Created high-level plan for site content and worked with business units to create content outlines.
  • Worked with content owners, copywriters and developers to draft, edit and finalize content.
  • Provided support as needed including proofreading, editing, and html code assembly.

1998-2000    Field Technology Specialist

Responsible for providing the field representatives with sales software to support product sales.

  • Coordinated quarterly field illustration software releases, including updates, changes and enhancements.
  • Developed training programs, classroom, and one-on-one training to users of our software.
  • Developed newsletters and articles promoting software features and benefits.
19811998

Field Technology Specialist

RELIASTAR LIFE INSURANCE COMPANY

Responsible for implementation, support and training of a third party client management tool for our field representatives. Provided telephone support to client management software users, giving them individualized instruction and documentation for their specific tasks. Created documentation and training materials and presented at conferences and training events.

1993-1995    In-Force Marketing Specialist

Identified cross-marketing opportunities for the purpose of increasing sales to the existing customer base. Reviewed Client Resource Center communication pieces and revised to project a consistent image of ReliaStar's strength and dedication to customer service. Implemented a customer satisfaction survey, analyzed results and recommended action plans based on those results. 

 

1989-1993    Senior Service Analyst

1981-1989    Customer Service Representative

Education

Effective Business Requirements Workshop

ASPE Technology

Project Management Professional Workshop

2007Present

Event Management Certificate Program

19991999

Mini MBA

The Mini MBA program was designed for working adults. The series offers a broad overview in contemporary studies of management and organizational leadership without requiring an extended leave for study.

References

Rich Larsen

"I worked with Patty as her supervisor at a Sports Medicine physical therapy practice in Hudson, WI. Patty served several roles for us at LSMPT. She was in charge of our marketing efforts and served as a customer service representative. As the lead of our marketing arena, she was able to handle a significant work load without compromise in quality. Patty was a self directed learner whereas she would take minimal direction from me and be able to accomplish a high level of proficiency in creating ads and coming up with marketing strategy. Patty is genuine. I would regularly witness her interacting with our patients in a way that exemplified the comfortable and professional demeanor that is the trademark of LSMPT. I appreciated having a Patty as a partner to assist in any task needed for a small business to thrive. She was flexible in a growing practice which, at times, required varying job duties. I was disappointed that Patty's situation necessitated a change with LSMPT. I would hire her back with no reservations. "

Jeff Rajanen

"I had the pleasure of working with Patty when she assumed a Project Management position at BestBuy.com . Her passion for the business and overall commitment for quality work was second to none. Her tenacious spirit, exceptional leadership, and outstanding time and organizational management abilities helped guide us through a challenging holiday season. At a time when most would have thrown in the towel, Patty charged forward, poised to take on the next challenge, knowing she easily conquered those presented to her in the past. In addition to her cheerful and professional attitude, her innate ability to keep everyone on task and to see projects through completion is what we will miss most and what future employers can expect to gain from Patty. Undoubtedly, Patty comes with my highest recommendation and I hope to one day to cross paths with her again, as it was an absolute pleasure working with her."

Charles Petersen

Patty Liska is a thorough, resourceful, highly competent professional with whom I have worked over the last five months. Patty joined our content team at BestBuy.com as promo manager to cover a maternity leave during the extremely busy months preceding, during and following the retail holiday season. She understood the role immediately, asked excellent questions and manifested her considerable skills in organizing, troubleshooting and launching promotional assets to our Web site every week. Patty is an individual who sees things to be done and sets about getting them done. She anticipates issues and gets ahead of the curve. Patty is an excellent communicator, which is key to our team’s daily, extensive e-mail interaction. Her tact, respect for others and attention to detail are part of her strong interpersonal skills in meetings and around the office. Finally, our team enjoys Patty because she has a great sense of humor and is fun to be with! We have had many competent contractors at Best Buy through the years, but Patty would be at the top of my list, par excellence. It is my great pleasure to give Patty Liska my highest recommendation.

Melissa Herbert

"What can I say? Patty's the BEST project manager I have ever had the pleasure of working with... and I've worked with plenty. She leaves no stone unturned, is extremely detail-oriented, follows up without asking, and is always looking to improve processes to benefit the team. Nothing slipped through the cracks with her. Nothing. You knew things were covered and in good hands with Patty. I confidently recommend her to anyone who needs an ace project manager!"

Laura Petersen

"Patty was a great addition to my team. She stepped in to cover someone's leave of absence and did a fantastic job. She is a quick learner, asked great questions, is detailed in her work, she fit in with the team really well, and her final output was high quality. Although she only worked for me for 4 months, it felt like she had been a part of the team for longer because of her contributions and her partnership."

Professional Profile

Innovative, results oriented professional.  Adaptable, resourceful self-starter with proven ability to multi-task, provide work direction to others and communicate effectively with individuals at all levels of the organization.

*Empathy*Communication*Harmony*Arranger*Adaptability*

Volunteer Activities

Pro-Bono Administrator, Project: Link It Forward!

Susan G. Kommen Breast Cancer 3-Day participant

Saint Patrick School Gala Planning Committee

Relay for Life Planning Committee Member - Hudson WI

United Way Corporate Planning Committee

Areas of Experience

  • Web Content Management
  • Interactive Project Management
  • Event Management
  • Marketing Communications

Area of Expertise

  • Managing multiple, concurrent projects from initiation through closing.
  • Collaboration and team building.
  • Creating, managing and publsihing web content assets.
  • Proficient in MS Office, MS Project, Visio, Web content management tools, as well as some HTML.
  • Writing and editing.
  • Highly responsive and effective in a fast paced environment.

Interest

I love summer! Sunny days and warm weather, art festivals and yard work. A day by the pool with family and friends or relaxing alone with a good book. Bring it on!

Objective

To work in a creative, high energy environment managing

Web content, Interactive Projects, E-mail campaigns,

matketing campaigns, and events.

As a Web Content Manager/Project Manager I have a broad range of experiences to draw upon. You will find me to be energetic, enthusiastic, insightful and well organized. I am a self-starter ready to dive in and do what it takes to get the job done. I am looking forward to discovering my next opportunity!