Who Am I

High performing, persistent, focused and dedicated Brand and Marketing guru with over 10 years of experience in creating international standard brands and promotional campaigns with experience in traditional and online marketing. I flourish in an organization that utilizers my skills and experience, provides me with job satisfaction, self development and helps me achieve personal as well as organizational goals.

Work History

Work History
Oct 2010 - Present

Director

Runners

Runners Fiji is the first of its kind providing a service of time to its busy Fiji customers. Runners was established 3 years ago and has a team of 30 runners servicing corporate and individual clients.


Jan 2014 - Present

Regional Marketing Manager 

Digicel Asia Pacific 

Develop, oversee and implement promotions, campaigns and brand activities across 8 countries, which include; Fiji, Tonga, Samoa, Vanuatu, PNG, Nauru, Australia, and New Zealand ensuring that our customers connect with our brand, driving key organizational objectives and messages.

Responsibilities Included:

  • Develop an integrated approach to all campaigns taking into account key consumer touch points which include creative development, PR, digital and social media, retail and on the ground activation.
  • Develop & implement marketing & branding activities targeting Pacific Diaspora in Australia, New Zealand & USA with the focus on driving revenue and product awareness.
  • Assist markets with the integration of sponsorship into promotional campaigns, driving content for Social Media and PR.
  • Driving the download of the Digicel Top Up App using various tools and this includes push notification, google search & display, remarketing, Facebook paid advertising and ILD push, email newsletter, and traditional media.
  • Manage & oversee campaign pre-production, production and post-production process.
  • Mentoring Marketing Managers & teams in all markets.
  • Conduct a six monthly marketing audit.
  • Manage & oversee events
  • Assist with market research
  • Oversee the overall Digicel brand in the Pacific markets ensuring that key brand elements are followed and this includes monitoring market website, social media pages, ATL & BTL campaign messages 
  • Budget management & supplier negotiation
Apr 2012 - Jan 2014

Marketing Executive

Digicel Pacific

As the Regional Marketing Executive my main responsibilities was ensuring that all Pacific markets understood and was aligned with the Digicel brand guidelines, ensuring creative workflow & processes are followed and projects are delivered on time.

Responsibilities Included:

  • Filling in for marketing managers in market when required.
  • Assisting marketing managers across six markets with marketing campaign development & on the ground activation.
  • Project manage campaigns, which includes production management of TVC, radio, & print.
  • Developing concepts for marketing campaigns.
  • Manage launch event & media conference
  • Manage work flow from design team with all markets
  • Manage suppliers
  • Develop & proof BTL messages
  • Audit market branding & social media.
  • Assist the products/commercial team with product messages and ensuring products are launched on time to meet commercial targets.
Dec 2010 - Apr 2012

Group Manager - Offline

Oceanic Communications

Managing a team of 4 designers, a Account Development Manager and 2 Account Executives with the main focus of growing a young department and meeting company financial objectives.

Responsibilities:

  • Monthly/yearly sales analysis. 
  • Develop strategic marketing ideas for current or new clients.
  • Proposal and presentation writting.
  • Manage client relationship and reputation management.
  • Advise team on production and project management procedures and processors.
  • Involved in the daily management of the company and its finances.
  • Managing department growth, staffing, leave and department resources. 
  • Recently added towards the Social Media Marketing development of my team via online webinars.
  • Proof and editing of newsletter and all out going communications.
  • Organize PR around company events and for clients.
  • Project management.
  • Other duties asked of me by my department or CEO.
Oct 2007 - Dec 2010

Account Executive

Oceanic Communications

As an Account Executive my main responsibility is managing client relationship by providing timely delivery of all projects, delivering the highest of quality in service, and ensuring that all projects are within their budget. 

Responsibilities:

  • Conceptualizing of new campaigns and promotions.
  • Constantly approaching clients with new ideas whether it be online or offline marketing.
  • Budgeting of every campaign including media placement.
  • Co-ordinating projects between clients, designers, production house, and media for both online and offline.
  • Prioritize work schedule in order of urgency and address client needs and deadlines promptly and   diplomatically.
  • Attending to all customer enquiries
  • Script writing of TVC and radio commercials
  • Talent searches
  • Managing studio production schedule
  • Advising project managers & designers on production procedures & problem solving.
  • Managing placements & production of:
  1. Photography
  2. Printed material (publications, posters, brochures etc)
  3. Signage (banners, billboards, indoor and outdoor directional signage)                  
  4. Press advertisement & TV commercials
  5. Radio commercials and jingles
Feb 2003 - Oct 2007

Studio/HR Co-ordinator

Franklin Design

I began my career at Franklin Design in 2003 as a part-time Accounts Payable Officer. In 2004 I became a permanent staff but a part-time student and was promoted to Studio/HR Coordinator where I was managing the studio administrative functions and liaising regularly with designers our sales team and suppliers. 

Events Coordinator

  • Managing and organising of Land Transport Authorities logo re-branding launch.
  • Managing and organising of Fiji Indigenous Business Council Symposium, which included inviting overseas speakers, Ministers and Business Associates. 
  • Organising of press conference & media kits with the Public Relations Officer leading up to the event and during the event.
  • Organising of yearly client Christmas party with a set budget.

Administrative Support

  • Implementing new office systems & procedures 
  • Good command of oral and written English & Fijian 
  • Pleasant speaking voice & personality 
  • Provide secretarial support for preparation of correspondence, quotation, tenders & proposals.
  • Office stock taking & purchases 
  • Preparing & taking minutes at office meetings
  • Manage incoming & out going correspondence for the Directors
  • Personal assistant to both Managing Directors.
  • Coordinating Directors & staff travel arrangements. Including Passports, visa requirements, & lodgments, accommodation etc.

Finance

  • Prepare project budgets
  • Issuing purchase orders & managing the petty cash
  • Preparing company payments. 
  • Following up on all cheques receivable
  • Preparation of wages, FNPF & PAYE 
  • Costing up all completed projects for cost analysis      
  • Drafting and preparation of quotes, invoices & tenders 
  • Liaising with Accountant on year end Financial report 

 Human Resource Co-coordinator

  • In 2004 Introduced & implemented the employee of the month awards system into the company.
  • Recruitment process: this includes developing & preparing advertisements, going through applications & arranging interviews and taking part in the selection of candidates and checking upon applicants reference's.
  • Maintaining & updating staff personal records 
  • Coordinating team building exercises 
  • All other duties assigned by the directors 

Achievement

2015 - Digicel Women in Leadership Member

2015 - Women in Business Member

2015 - Dale Carnegie's Leadership & Management Training. The Journey to Excellence

2015 - Social Media Trends by Aidan McCullen Director of Digital & Innovation, Communicorp

2014 - New website CMS training

2013 - Runners Fiji Winner of Fiji Development Bank Professional Business Award 

2012 - Winner of Digicel's Peoples Choice Awards

Education

Education
Aug 2011 - Present

Journalism & Communication, Business Management & Public Admin.

University of the South Pacific

UU 100 - Communication & Information Literacy. 

UU 114 - English for Academic Purposes.

JN 101 - Introduction to Journalism (present)

Feb 2003 - Jan 2005

Diploma

FNU


  • Human Resource Management 
  • Introduction to Business Management 
  • Applied Management 
  • Accounting Environment 
  • Economics 1 
  • Introduction to Commercial Law 
  • Business Communication 
  • Computer Principals 
  • Marketing Principals 
  • Business Statistics 
  • Strategic Management 
  • Entrepreneurship & Small Business Management 

Skills

Skills

Strategic Planning

Development of strategic marketing plans and brand campaigns.

Events Management

Project management of weddings, launch event, symposiums, concerts and staff events. This includes managing a budget, leasing with suppliers, ensuring invites are designed and sent, events are to theme/brand, development of speech & presentation, PR and social media integration etc

Online Programs

Online CMS & Email Marketing, Web development project management,Social Media Integration, Mobile Marketing, fundamentals 

Production Skills

Project management of all production which includes script writing for TV, radio, & interviews, talent & location search plus management, wardrobe & make up style development, manage production schedule, ensuring script and scenes are as per approved storyboard on the ground.

Photography

As a Amateur photographer, I have had the privilege of working with some of the greatest photographers and videographers in Australia and New Zealand working to produce world class advertising.

Office Programs

Microsoft Office 2007   Microsoft Word Microsoft Excel Microsoft PowerPoint Microsoft Publisher iWork   Keynote Pages Proficient with the use of both Microsoft & Apple Operating Systems.   

Computer Design Programs

  Indesign Freehand MX Photoshop    

Portfolio