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Work experience



Stubberfield Business Consulting

In association with Private Equity partner and to own account acts in senior consultative role to confidential clients in the office products and other industries in both the United States and the United Kingdom. Focus on new international business development.


VP Business Development

Briggs and Riley / US Luggage

Recruited to guide owner in taking private company’s business to the next level and position it for future growth.

  • Conceived corporate focus and mission
  • Rebranded largest unit
  • Introduced formal marketing disciplines
  • Established new marketing department
  • Explored new channels of distribution
  • Opened new “special markets” division
  • Penetrated existing channels more comprehensively
  • Directed entire development of new European subsidiary operation

Senior Vice President Sales Americas

Esselte AB

·Senior Vice President Sales, Americas, 2002 - 2003. Provided new leadership direction to sales force of company’s largest division in the U.S. while winning new business, integrating a major acquisition and developing best practice key account management techniques. Assumed sales and marketing leadership in Canada and had full P&L responsibility both for Latin American and Mexican subsidiary operations.

·Acting CEO Curtis Computer Products, 2001.Assumed leadership of this Esselte subsidiary in a time of business crisis.Drastically cut costs, limited inventory exposure and divested the subsidiary of its assets.

·Senior Vice President Global Accounts, 2000 to 2001.Central figureguiding numerous re-organization initiatives to enable Esselte AB to expand profitably its global market presence.Directed assessment and revitalization of key account management in more than 20 countries.Developed core competency profile and global accounts team.

·Vice President Global Accounts Development, 1997 to 1999.Guided Esselte’s pricing, programs and ongoing relationships with all North American based global account customers.Operated as senior liaison to 30 different operating subsidiaries throughout the world.Simultaneously assumed turnaround leadership for 3 subsidiaries:

oVice President/Business Manager – Letraset, 1998 to 2001.Charged with solving profitability problems for this multi-million dollar graphic art products subsidiary.Restructured the division for centralized global control.Refocused product development.

oVice President/Business Manager – International Typeface Corporation, 1999.Negotiated highly successful divestiture sale to Agfa Corporation at four times original expected closing price.

oCorporate Business Manager – Esselte Japan Ltd., 1999.

Assumed P&L responsibility for this Y1.3 billion loss making subsidiary.Executed plans for subsidiary closure & maintained market distribution through new distribution agreement with Japan’s Pentel Corporation.


VP International Sales

Designed global expansion strategies for this $120 million brand leader.

·Vice President International Sales, 1996 to 1997.Directed all sales and marketing activities outside the U.S. for 33% increase in annual revenues.Re-structured corporation’s international product & pricing programs.

·Vice President Marketing & Business Development, 1994 to 1996.

Guided corporate acquisition and business development policies, supervised European subsidiary operations, and re-designed international marketing efforts.



  • Founded and grew Helix USA Ltd. to account for more than 1/3 of the parent corporation’s total revenues and profits.
  • Joined parent company’s Board of Directors in 1990.


B.A. Honours Business Studies

Coventry University


Peter Stubberfield built his career as an international executive in a variety of highly competitive manufacturing companies of both private and public ownership. Starting his career in the building materials industry, he later served in senior roles for leading manufacturing firms in the office products industry and travel ware and business luggage fields.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p>

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A proven international business leader with more who has served on Boards of major industry associations, Mr. Stubberfield is widely respected for his expertise in global business development, acquisitions, start-ups, turnarounds and re-organizations.Entrepreneurial by nature, Mr. Stubberfield has opened and expanded business throughout the <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" /><st1:country-region>Americas</st1:country-region>, Europe, the Middle East, <st1:country-region>South Africa</st1:country-region>, <st1:country-region>Australia</st1:country-region>, and the <st1:place>Pacific Rim</st1:place>.<o:p></o:p>

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In 2009 after a 16 year absence the Board of Directors of Helix <st1:country-region>U.K.</st1:country-region> requested Mr. Stubberfield to return to its management ranks once again to resume control of its <st1:place><st1:country-region>U.S.</st1:country-region></st1:place> subsidiary, Helix U.S.A. Ltd.. Charged with revitalizing the business after a period of management turmoil and turnover, as President and C.E.O. he is currently providing the business new leadership for all staff, is rebuilding the sales organization and personally manages all major key account relationships.<o:p></o:p>

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In association with private equity partner and to own account currently acted during 2007 and 2008 in senior consultative role to clients in the office products and other industries in both the <st1:country-region>United States</st1:country-region> and the <st1:country-region>United Kingdom</st1:country-region> where he divided his time between homes on <st1:city>Long Island</st1:city>, <st1:state>NY</st1:state> and the M4 corridor in <st1:place><st1:city>Berkshire</st1:city>, <st1:country-region>U.K.</st1:country-region></st1:place>.<o:p></o:p>

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Advising the private entrepreneur owner of the US Luggage and Briggs & Riley companies, Mr. Stubberfield turned his attentions to a medium sized business devising strategies to take its organization, sales and profits to the next level. Transitioning the business from its sales led culture to one directed by sound marketing principles and strategies, penetrating under performing channels, development of new business in different channels of distribution, directing all acquisition activity and initiating major international expansion have all been his focus. General management advice to owner on corporate re-structuring has rounded out his contribution to this rapidly growing niche manufacturer.<o:p></o:p>

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For <st1:city>Esselte</st1:city> <st1:state>AB</st1:state>, the world’s largest international office products manufacturer, he led global operations as Vice President, Senior Vice President, subsidiary CEO, and lastly Senior Vice President of Sales for North and <st1:place>South America</st1:place>.Mr. Stubberfield has held general management responsibility for Esselte businesses in Europe, the <st1:country-region>United States</st1:country-region>, <st1:country-region>Canada</st1:country-region> and <st1:country-region><st1:place>Japan</st1:place></st1:country-region>. Esselte manufactures in more than 30 countries and during Mr. Stubberfield’s tenure there, marketed its products in more than 120 countries across the globe under the Esselte®, Oxford®, Pendaflex®, DYMO®, and Leitz® brands. <o:p></o:p>

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While Vice President at Rolodex, he developed strategic growth plans and led the international expansion efforts for this famous brand of office products.Mr. Stubberfield was also a key player in the company’s highly successful sale to Newell Rubbermaid in 1996.<o:p></o:p>

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Prior to this, Great Britain-based Helix Plc. asked Mr. Stubberfield to open its American subsidiary.As President of Helix USA, Ltd. for thirteen years, he pioneered its operations and sales in the American market, building from scratch the entire <st1:country-region><st1:place>US</st1:place></st1:country-region> business.He started the business from a small public warehouse and rapidly grew it to profitability achieving high gross margin rates both for the local subsidiary and its <st1:country-region><st1:place>UK</st1:place></st1:country-region> parent. <o:p></o:p>

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Mr. Stubberfield is a recognized innovator of new ideas and solutions that lay the foundation for consistent business excellence. His in-depth understanding of best-practice global accounts management is well complemented by his extensive international troubleshooting experience, superior communication skills and cross cultural sensitivities.<o:p></o:p>