Vega Publications Inc.
Regional publication providing business advice to C-level executives managing small- to mid-size companies.
- Co-founded Smart Business Ideas and ThinkBusiness magazines to address the information and B-to-B advertising needs of companies within the greater metro DC area.
- Responsible for all magazine content, including research, managing writing staff, and editing; managing product development, product positioning, distribution strategy, pricing strategy, targeting/segmenting, developing marketing collateral, website structure, and reader surveys.
- Raised reader satisfaction levels by 47%; increased advertising client base by 167%; improved referral rate by 80%; and lifted pass-along rate by 114% within 12 months of first issue.