A mid-level position focused on Marketing that utilizes my proven product management, brand management, and interpersonal skills to effectively develop, launch, and manage products for B-to-C and B-to-B markets.

Product & Brand Management • Marketing Management • Product Strategy & Positioning

Product Development • Pricing Strategy • Segment Marketing • General Management


Multifaceted, results-oriented marketing manager experienced in B-to-C and B-to-B marketing in publishing, educational products, wireless e-commerce, eyewear, apparel, and sporting goods.

Over 14 years of increasing responsibility in product, brand, and strategy roles.

Strong track record of managing product lines effectively, surpassing sales goals, instituting cost-saving measures, meeting deadlines, working within budgets, and improving key processes.

Entrepreneurial self-starter with a team-oriented approach, adept at working with multiple contact points and managing complex projects and cross-functional teams.

Excellent organizational, interpersonal, and communication skills (speaking, writing, listening).

Work History

Work History
Mar 2005 - Present

Managing Editor

Vega Publications Inc.

Regional publication providing business advice to C-level executives managing small- to mid-size companies.

  • Co-founded Smart Business Ideas and ThinkBusiness magazines to address the information and B-to-B advertising needs of companies within the greater metro DC area.
  • Responsible for all magazine content, including research, managing writing staff, and editing; managing product development, product positioning, distribution strategy, pricing strategy, targeting/segmenting, developing marketing collateral, website structure, and reader surveys.
  • Raised reader satisfaction levels by 47%; increased advertising client base by 167%; improved referral rate by 80%; and lifted pass-along rate by 114% within 12 months of first issue.
Apr 2003 - Apr 2004

Marketing Manager

Graduate Management Admission Council

Non-profit organization dedicated to promoting graduate business school education.

  • Responsible for marketing, sales, web content, and product fulfillment for; managing bulk distribution; implementing marketing plans; tracking, analyzing, and reporting sales performance; managing product development and product launch process; developing product collateral; copy writing; and communicating with customers and vendors to maximize customer satisfaction levels.
  • Exceeded original 2003 forecast for Student Products by 62%.
  • Developed and launched new distribution channel leading to a 7% increase in sales for CD-ROM products.
  • Reduced marketing collateral expenses by 30% after initiating search for alternative vendors.
  • Developed and managed the marketing communications plan, marketing collateral, and product launch for online Career Counseling Products.
  • Developed and launched GMAT Paper Tests on time and under budget.
  • Quickly identified technical problems with legacy CD-ROM products and took immediate steps to inform customers, update products, and develop processes to manage customer concerns.
Aug 1999 - Dec 2003

Business and Marketing Manager


Start-up software company focused on developing wireless e-commerce and information applications.

  • Responsible for managing business operations and supervising five employees: Created five-year business plan, forecasts, and integrated marketing plan; developed corporate marketing strategy; managed business development; and defined target markets; and served as primary contact to wireless carriers.
  • Developed product requirements, marketing strategy, pricing, and communications plan for BeaconServer, the company’s wireless file retrieval application.
  • Led creative effort in establishing brand identity, product name, and logo for BeaconServer.
  • Managed website structure and content supporting product sales and customer inquiries.
  • Created and executed a selling plan for targeting, lead generation, and sales calls.
  • Authored thought leadership white paper on wireless Internet trends.
Sep 1995 - Aug 1999

Marketing Manager

AT&T Solutions

Professional services group of AT&T specializing in networking and electronic commerce services.

  • Managed service offering for network evaluation, capacity planning, and technology updates for corporate networks. Conducted primary and secondary research, managed corporate information platforms, and interfaced with external vendors to identify and purchase information services.
  • Saved over $100K by consolidating and integrating contracts for information and data services.
  • Streamlined and reduced costs in procurement process; coordinated business unit teams established to control expenditures; developed and utilized computer programs to track and help modify corporate spending behavior.
Dec 1994 - Jul 1995

Divisional Manager

Lantis Corporation

Largest distributor of fashion eyewear to department stores in the United States.

  • Responsible for all brand management functions, including marketing, forecasting, SKU analysis, manufacturing planning, inventory control, visual merchandising, collateral development, market research, for DKNY EYES, Joseph Abboud, Jones New York, and Joneswear sunglasses. Sales exceeded $12MM.
  • Surpassed DKNY EYES sales forecast by 41% by implementing promotional programs and resolving legacy manufacturing problems, leading to improved inventory flow.
  • Increased order completion rates from 77% to over 90%.
  • Developed and launched integrated marketing and merchandising program for DKNY EYES, including counter displays, hang tags, and lens information to support brand vision.
Dec 1991 - Aug 1993

Product Manager

UMBRO International

Largest soccer apparel brand in the North America during the 1990s.

  • Responsible for market research, product development, forecasting, pricing strategy, promotional strategy, catalog copy, sales presentations, manufacturing planning, and inventory control. Significantly contributed to the product development, graphic design, and market research processes. Supervised the Merchandising Coordinator and Production Planning Assistants.
  • Saved over $165K in costs by identifying alternative sources for materials and workmanship.
  • Managed over 2,100 SKUs valued at $16MM. Cited for improving delivery performance.
  • Championed the effort to develop product specifically targeting women and Hispanics, and introduced the first soccer apparel to feature a female player.
  • Increased Licensed Product sales 333% from $600K to $2.6MM by implementing strategic plan.
  • Increased Soccerwear sales 91% from $1.1MM to $2.1MM in 1993.


Sep 1980 - Jan 1986


Boston University

College of Arts & Sciences, January 1986 graduate.