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Steven Sunder

Strategic, performance-focused, and results-driven professional, offering comprehensive experience in healthcare operations, staff management, as well as sales and change management. Effective at assessing various situations and formulating corrective action toward resolution. Equipped with sound judgment, problem-solving skills, and flexibility, necessary in communicating with individuals of diverse socioeconomic backgrounds.

Summary

Equipped with a well rounded background in healthcare operations/consulting, performance measurement, and financial performance. Known for expertise in providing effective consultations to physicians and practice management team leading to practice improvement and operational efficiency. Adept at leading and overseeing professionals while quickly adapting to different work environments.

Work experience

1998Current

Consultant/Owner

Sunder Vision Solutions
  • Collaborating with ophthalmologists/optometrists and practice administrators to improve overall practice performance, productivity and
  • Composed business and marketing plans including Pro Forma.
  • Recommend strategic direction in allocating sales budgets and forecasts, sales strategy/sales processes, and quota objectives for entire inside and outside sales team.
  • Create and present business intelligence reporting for review and recommendations.
  • Review and analyze practice procedures and workflow, identified areas for optimization.
  • Discovered population of aged accounts that needed resolution which helped relieve outstanding A/R balances

Career Highlights:

  • Sunder Vision Solutions successfully contributes to clients practice growth, increased productivity and profitability while reducing practice expenses thereby maximizing net margin.
20132017

Director of Sales

VisionWeb Holdings, LLC

Austin, TX Director of Sales

  • Initially, the sole sales person generating over $1.08M in sales revenue with a new company product offering in eye care.
  • Entrusted by former CEO to build entire sales process, team, workflows brining new SaaS product to market.
  • Successfully launched new product, SaaS practice management and EHR system to the

competitive eye care market that generated more than $1.5M in annual recurring revenue with a     

      24% Sales team collective close rate with the new product

  • Set strategic direction in allocating sales budgets and forecasts, sales strategy/sales processes, and quota objectives for entire inside and outside sales team.
  • Designed new Customer Success Manager team supporting and ensuring new accounts success.
  • Member of the subject matter group regarding practice management system design and workflow.
  • Hold responsibility in implementing sales process and Salesforce CRM workflow and coordinating a Sales Team for the new SaaS cloud product practice management and electronic health record.
  • Recruitment of and established sales team conducting all sales management system workflow and practice management and EHR trainings.
  • Review and implement the VOIP phone and other sales tools used by the remote and local Sales Team.
  • Thoroughly assess and proposed best action for electronic digital signature system in Salesforce used by the corporate.
  • Maintain active engagement with the Marketing Team regarding sales messaging design and content.
  • Collaborated with marketing on lead generation objectives and targets.
  • Sales hunter driving 39% of all new sales since market entry of new SaaS system.
  • Quota achievement of 117% in 2017 with a 40% close rate.
  • Practice management system integrated with our revenue cycle management RCM where my team did collaborative demos.

Career Highlights:

  • Successfully launched new product, SaaS practice management and electronic health record (EHR) system to the competitive eye care market that generated more than $1.5M in annual recurring revenue with a 24% Sales team collective close rate with the new product.
20072013

Vice President

Eyefinity/OfficeMate Practice Solutions|

Rancho Cordova, CA Vice President, Southwestern Region2007-2013 ▫ 

  • Performed comprehensive SWOT analysis with conclusion and recommendation for market needs and developed regional sales penetration analysis; directed product positioning strategies and sales budget for the Western Region.
  • Generated and executed practice solutions needs to clients via different electronic technologies.
  • Took charge of the business development of business channels including medical conferences and shows.
  • Daily system presentations to prospective clients.
  • Annual speaker at company user group meeting presenting business analytics.

Career Highlights:

  • Led the creation of ophthalmology marketing materials used by the company and lead generation through research.
  • Conceptualized and designed the automated sales quote tool used by the Sales Division.
  • Personally, generated more than 34% cloud system sales, $1M annual sales, and 69% of Ophthalmology Division sales.
  • Wrote and created four continuing education courses on practice financial management; and lectured at the client users group annual meeting regarding practice financial management course using WebEx.
20052007

President

Invision Medical, LLC|

Mesa, AZ President, Southwestern Eye Center 2005-2007 ▫ 

  • Senior executive recruited by medical doctor establishing new merger and acquisition division startup.
  • Maintained active engagement with the medical doctor regarding strategic business vision toward the acquisition of healthcare clinic offices in less than 12 months.
  • Formulated and kept record of the legal acquisition closing documents with bill of sale, business management agreement, and schedules.
  • Strategic planning for healthcare providers including expansion, diversification and acquisition analysis, strategic market positioning and market evaluation, compliance and regulatory support, community needs assessments and business development.
  • Led operations and strategic directions with full responsibility for bottom-line factors, including long range planning. Financial Analysis, P & L Management and Client Relations.
  • Development, recruitment, hiring of key leadership personnel. 
  • Created and implemented strategic business plan for Invision Medical, LLC.
  • Designed and implemented business valuation models. ·     
  • Developed statewide acquisition relationships.
  • Drove efforts in implementing strategic business plan for Invision Medical, LLC and designing statewide acquisition network.
  • Hunter mentality researching new acquisition offices.
  • Played a vital part in acquiring the independent optometric practices and business management of entities.
  • Made significant contribution in implementing doctor-employment agreement and bonus structures as well as pricing models with revenue streams of business entities.
  • Initiated the first year of revenue growth worth $1.5M with positive net profit.
  • Demonstrated effective negotiation skills on vendor contracts which led to low cost of sales of 16.9%.
  • Adopted and composed electronic heath/electronic medical record program.
  • Created and implemented new business policies, procedures and business requirements.

Career Highlights:

  • Drove efforts in implementing strategic business plan for Invision Medical, LLC and designing statewide acquisition network.
20012005

Vice President, Business Development

Vision Twenty-One, Inc

Phoenix, AZ Vice President, Business Development and Operations 2001-2005 

Career Highlights:

  • Net Margin growth of 34%
  • Boosted Revenue productivity by 111% and enhanced aggregate practice productivity by 31%.
  • Improved Provider revenue per hour by 13%
  • Managed north of a $10-million-dollar budget
  • Multi-location management

Education

B.Sc

Park University

A.Sc

Park University

A.Ap.Sc

Pima Community College

Skills

Business Operations
Budgeting/financial management
Quantitative/qualitative analysis
Market research and analysis