Pete Carter

Pete Carter

Work experience

Work experience
Aug 2008 - Present

Managing Director

Head Start Education Consulting

As co-founder and Managing Director of Head Start Education I was responsible for:

  • Developing a successful business model
  • Sourcing start-up funding
  • Recruiting key personnel
  • Overseeing the day-to-day operations
  • Exceeding sales targets
  • Maintaining steady growth
Jul 2007 - Aug 2008

Global Marketing Manager


After Nanjing Auto had acquired rights to MG and shipped the Longbridge plant to Nanjing I was bought in as Marketing Manager for all territories excluding Europe and Mainland China.

Responsible for:

  • Contacting and negotiating with potential distributors worldwide.
  • Advising the local marketing team
  • Representing the brand at Motor Events in China

I was interviewed by BBC Midlands today and showed the crew around the Nanjing Plant. I was also in an ad for the MGTF, driving one across a bridge over the Yangtze River!When Shanghai Auto (SAIC) took over the company and merged operations into their Shanghai offices I accepted voluntary redundancy and decided to set up my own company in Beijing (Head Start, see above)

Aug 2004 - Jun 2007

Account Manager

Gilt Edge International Ltd
  • Contacting and setting up sales meetings with potential expatriate clients
  • Selling off-shore savings and investment plans
  • Successful sales record, consistently beating targets
Jan 2000 - Jul 2004

Fleet Sales Representative

All Electric Garages PLC
  • Managing key fleet accounts e.g. HSBC Vehicle Finance
  • Coordinating fleet vehicle sales for all group products inc. MG, Mistubishi, Hyundai, Skoda, Seat etc.
May 1998 - Jan 2000

Sales Representative

Bristol Street Motors Ltd

  • Excellent sales record for new and used Ford cars.
Sep 1995 - May 1998

Customer Services Representative

Bellitas Ltd


Sep 1992 - May 1995


University of Sussex
Sep 1985 - May 1992

King Edward VI Camp Hill Grammar School

  • 4 A-levels, Maths, Physics, Geography, General Studies



IT (General Office)

Adobe Photoshop

Mandarin Chinese


15+ years sales and marketing experience including:

  • 8 years living and working in China
  • Operating a successful start-up business in Beijing
  • Education, Automotive and Off-shore Finance experience
  • Fluent in Mandarin Chinese.


  • Family; I am happily married with 3 children, all boys, aged 3 months, 3 and 6. Nothing gives me more pleasure than spending time with them.
  • Literature; I am pretty well read in many genres but Dostoevsky and Hemingway are particular favourites.
  • Hiking/mountain climbing; I have completed the 3 Peak's Challenge and climbed to the summit of Mt Kilimanjaro.
  • Sports; a keen fan of Aston Villa FC, England Cricket and Rugby.