Highlights

In less than a week after first launching the @WellWishes effort, donations came pouring in to support the cause and the media caught wind of this new micro-donation movement and was covered in:

Results

To date, the @WellWishes campaign has raised $16,053.05 for Charity: Water to help provide struggling villages with safe and clean water supplies. That is enough money to supply three entire villages with clean drinking water, all driven through micro-donations through twitter.

While donors have given as little as $2 or as much as $3,050, the impact that that the collective community has on the villiages who will receive clean water because of their generosity will be far greater.

Background

To help celebrate the 2008 holiday season, Laura Fitton asked:

1. What can $2 do? 2. How can I thank and honor clients and friends of Pistachio Consulting this year? 3. What do I want most of all for Christmas?

These questions gave birth to @WellWishes, an effort to raise $25,000 (a mere $2 from each of her twitter followers) for the non-profit group Charity: Water. These small donations from the Twitter community would help provide clean and safe water supplies to villages around the world who desperately need them.  @WellWishes chose to raise money for Charity: Water because, while easily taken for granted, clean water is a basic human need that has a dramatic impact on those without access.

  • 1.8 million children die each year from diarrheal disease related to unclean water
  • 2.6 billion people, many of them children, are impacted by lack of sanitation
  • 4,500 - 5,000 children die every day from diseases that are easily curable and are not a major concern to those with clean reliable water supplies

Through partnering with @BetaWorks and @TipJoy, Twitter users were not only able to make donations via their own Twitter accounts and waive any fees so that all of their donation goes to charity, but many of their donations were matched as well.