Strategy / Business Advisor
Piotr Łokuciejewski Inicjatywy Strategiczne
Designing digital / social media strategies for brands / customers such as: MOKATE, PKM Duda, DUKA, Haribo, Ceramika Paradyż etc.
- designing long term communication strategies
- monitoring and evaluating existing communications strategy
- preparing briefs for creative team
- developing new activations for customers (on-line contests, social media activations, web experiences) in close cooperation with the client / creative and development teams
- developing long-term brand activities
- preparing new marketing solutions in response of the client needs
- MOKATE – for agency Mediapolis. Client asked us for new strategy for their line of products (mostly instant coffee) and new approach. Client wanted to refresh its brand and modernize brand image. So, I developed new strategy based on emotional triggers such as joy, friendship and sense of luxury and we made presentation covered 12 months of marketing actions – TV ads (we wrote few scenarios), Facebook communication, big lottery for customers, new website.
- Ceramika Paradyż – also for agency Mediapolis. Client asked for new approach – so far he got three subbrands, with different logotypes, colors etc. Brand "Paradyż" was inrecognizable in effect. Client wanted to see new logotypes, way of conversion subbrands to product lines, new printed catalogue, new website, new Facebook communication – whole strategy for 12 months. So, we delivered :) We invented new brand claim, new logotypes, new website layouts, new printed catalogue etc.