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Work experience

Feb 2006Present

Senior Vice President

Princeton Brand Econometrics
• Measured Return on Investment of various campaign efforts, such as details, samples, claims, etc. • Independently work on projects from start to finish: study design, analysis, report and presentation • Developed multivariate statistical analysis of messaging studies: factor analysis, cluster analysis, discriminant analysis, correspondence analysis, logistic, non linear regression, etc. • Worked with IMS, Verispan, Wolters Kluwer prescription, promotion and sales target data. • Forecasting (Predictive Modeling), promotion response projects using Hierarchical Bayes regression and Market Segmentation using various cluster analysis procedures such as Latent Class • developer of simulated test market experiments methodology. worked / consulted with GlaxoSmithKline, Solvay, Eurand, Galderma, Meda, ViroPharma, Allergan, NovoNordisk, Wyeth, Abbott, Dainippon Sumitomo, Johnson&Johnson, many others
2003Present

Vice President

Princeton Econometrics
• Hired and trained a team of analysts • Developed proprietary statistical analyses in SAS, automation of complete report generation using SAS, SQL, SAS/Graph, usage of Excel and Power Point, and presentation of results to clients. • Identified improvements in marketing efforts for clients that led to up to billion dollar sales growth
20012003

Senior Analyst

Princeton Brand Econometrics
• A tremendous turn around story involving significant client satisfaction improvement as well as high growth in product demand through product development, SAS automation and product improvements • Lead developer in statistical analysis of awareness trial and usage studies: factor analysis, cluster analysis, discriminant analysis, correspondence analysis, logistic, non linear regression, etc. • Developed proprietary statistical analyses in SAS, automation of complete report generation using SAS macros, SAS/Graph, usage of Excel and Power Point, and presentation of results to clients. • Responsible for proposal writing, client management and some sales initiatives.
19972001

Analytical Executive

ACNielsen consultant to Kraft General Foods
• Performed statistical analyses for many market research projects across the various New York area Kraft General Foods divisions. Summarized and interpreted results of these projects. • Developed presentations to clients within market research, marketing and sales divisions of Kraft. • Found ways to enhance methodology used for cannibalization and marketing mix analyses. • Key contributor and eventually lead developer of the Price Solutions and Insights Model. This methodology is an iterative, hierarchical, constraint-imposed price elasticity and promotion model.
19921997

Biostatistician

Bristol-Myers Squibb
• Performed statistical analyses for many study reports for VIDEX, ZERIT and Lobucavir. This included Phase I, II and III studies. Summarized and interpreted results of these studies. • Was lead point person among statisticians for organization and compilation of all 500 or so slides for the ZERIT NDA (Advisory meeting for FDA) which included graphical and statistical summaries. • Promoted from Associate Biostatistician in 1996 • Established modeling expertise: survival analysis, generalized linear models, longitudinal data (Generalized Estimating Equations), logistic regression, analysis of variance, multivariate, etc. Demonstrated proficiency at design of studies (sample size estimation and power).
19911991

Statistics Intern

Merck
• Provided Splus lowess smoothing plots for an Ambulatory Blood Pressure Monitoring CV study

Education

1990Present

BS

University of South Carolina-Columbia
Best Statistics Student Award Categorical Data Analysis, Mathematical Statistics, Applied Statistics
19941997

Ph. D. coursework

The University of Connecticut
design of experiments, mathematical statistics, generalized linear models, non linear models
19901992

MS

The George Washington University
Graduate Teaching Assistant mathematical statistics, multivariate, linear models, biostatistics, survival analysis, statistical programming