Senior Vice President
Princeton Brand Econometrics
• Measured Return on Investment of various campaign efforts, such as details, samples, claims, etc.
• Independently work on projects from start to finish: study design, analysis, report and presentation
• Developed multivariate statistical analysis of messaging studies: factor analysis, cluster analysis, discriminant analysis, correspondence analysis, logistic, non linear regression, etc.
• Worked with IMS, Verispan, Wolters Kluwer prescription, promotion and sales target data.
• Forecasting (Predictive Modeling), promotion response projects using Hierarchical Bayes regression and Market Segmentation using various cluster analysis procedures such as Latent Class
• developer of simulated test market experiments methodology.
worked / consulted with GlaxoSmithKline, Solvay, Eurand, Galderma, Meda, ViroPharma, Allergan, NovoNordisk, Wyeth, Abbott, Dainippon Sumitomo, Johnson&Johnson, many others