• York Yorkshire
Hume Dudley-Owen

Hume Dudley-Owen

MSc International Marketing with Consumer Psychology

Work History

Work History

Junior Brand Manager

Apr 2015 - Present
Moy Park (FMCG)

An intensive graduate programme that develops recent graduates into key business development managers. My role included work on a key business account (Sainsbury's). Areas of focus and development included buyer support (Weekly BEST meetings with Buyers and Supply Chain), KPI reporting to directors, client relations, planning, marketing, logistical co-ordination, supply chain (forecasting), finance and factory placements. Technological expertise gained were: AMIA Systems facilitator, DTP, Operational Insights and Retek Data Forecasts. During my time working with Sainsbury's I have developed good relationships with key buys and account managers and attained new business for my category. 

Marketing Manager

Apr 2014 - Sep 2014
Toni Glass Collection (FMCG)

A short period as marketing manager before my masters. My role at Toni Glass helped toto develop my skills in online marketing through a placement under the regional marketing manager. An exciting role in a new company which allowed me to take on large amounts of responsibility in a short space of time. Key achievements included moving the businesses Facebook page from hundreds to thousands of likes in just under a month in the role. Other responsibilities included a retail placement, food and beverage service training of clients, public relations, social media development, competitor analysis, distribution coordination, new customer acquisition, brand portfolio implementation and website design.

Marketing Intern

Sep 2013 - Dec 2013
The Riverbed Agency

An internship position in my final year of my under graduate degree. I managed to secure a 3 month placement in one of the best marketing agencies in South Africa and worked on core portfolios for Proctor and Gamble. I managed brand strategy and online PR campaigns for Gillette's "Movember" Campaign, achieving just over 5000 Facebook likes and the successful launch of the Old Spice Manliest Man Event attended by 300 guests. Skills attained: Guerrilla marketing insight generation, strategy development, market research, data analysis, social media engagement.


Jan 2103 - Dec 2013

A one year placement as a brand ambassador for one of the worlds leading technology companies. I managed and implemented brand campaigns at leading universities around the country with roles in student research, events, campaign launches, sales and marketing implementation. My brand strategy to relaunch the brand to the youth was also selected by the company for future brand relaunch opportunities.



MSc International Marketing with Consumer Psychology (2:1)

2014 - 2015
Heriot-Watt University

The content of this degree has provided me with the knowledge and expertise to better understand consumers in the 21st century market place. The subject material balanced my marketing skills with a psychological understanding of the emotional and rational sides to consumer personalities. I have explored multiple areas of business management, marketing, and psychology, some of which have included: motivation and reward, wants and needs, and consumer perception. Apart from the consumer side, I gained key commercial knowledge in logistics and supply chain, leadership theories and financial development. I have developed a wide array of skills and knowledge around the core principles for all rounded business management in today’s business environment.

BBA in Marketing (1st)

2010 - 2014
Vega School of Branding

The foundation of my education, this degree provided me with a modern take on brand building and management giving me the theoretical and practical knowledge around marketing and the creation of effective brand campaigns. This degree brought together many different elements involved in the branding and marketing world with a new focus on digital implementation.

High School (73% GPA: 3)

2004 - 2009
St Albans College

Head of house, deputy head of school, head of discipline, water polo Captain, national colours for rugby and water polo, head of debating and regional champion in 2009



Level 5 Management

2016 - Present
Chartered Institute of Management Association

Management and leadership development.