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Work experience

From February up to the end of October 2008 I have travelled extensively back to Italy. When in the UK, I have occasionally helped a friend with her Catering business in dealing with entertainment events and shop management.

Dec 2010Aug 2013

Pricing Analyst (Firefly Car Rental – formerly Advantage Rent A Car)


  • Optimised revenue performance by recommending retail pricing strategy and taking necessary corrective pricing actions resulting from regular analysis and close monitoring of competitors.
  • Defined competitor sets by source and destination to allow for a comprehensive examination of the market activities.
  • Worked closely with the Hertz pricing analysts' team and the Pricing & Yield Director to align pricing strategies.
  • Designed retail rate structures for preferred partners (e.g. Air France) to meet agreed strategic and business plan goals.
  • Ensured all relevant costs are considered with any pricing decision, thus to elevate margins and achieve the highest level of profitability.
  • Supported the countries in the implementation of Net Rates, and the set-up of vendors and CDPID's in Cars+. Keep weekly meetings to discuss pricing strategy and market trends and requirements.
  • Conducted and communicated regular rate canvassing to the Country Managers, in order to adjust the retail strategy, to align Net Rates accordingly, and achieve pricing competitiveness for multiple points of sale.
  • Synergy with the web team and country leads in the planning of marketing initiatives; provision of ad-hoc rate structures for a spectrum of rental locations.
  • Provided initial and on-going Cars+ training for any new member of the team to improve overall efficiency of department.
  • Ensured all pricing is efficient and cost effective, with responsibility for investigating any pricing issues coming to a timely resolution.

Key achievements:

  • uccessfully launched the Advantage value brand in 5 countries across Europe. Identified a number of key players in the European car rental market to include in the systematic rate monitoring and fundamental in the implementation of a competitive pricing structure.
Jan 2009May 2010

Productivity Specialist


  • Defined and delivered productivity improvement projects across different aspects of the UK Healthcare industry, through a consultative and collaborative approach.
  • Staff training in management methodology and behavioural and cultural change management.
  • Business Analysis/Process Mapping involving in-depth analysis in order to identify and quantify ineffective processes and practices and estimate the improvement potential.

Key achievements:

  • Significant room for improvements in efficiency and productivity derived from analyses I conducted at two major NHS sites, leading to my assignment to bigger and more complex analyses and projects.
Nov 2007Feb 2008

Consultation Assistant (Contract Assignment)


  • Delivered administrative support to the work of the Consultation Executive and the Service Change Advocates carrying out London Buses' statutory duty to consult Stakeholders on changes to the bus network.
  • Collated responses to bespoke consultations and generated reports summarising key comments, consultation activities and feedback from Consultees (Boroughs, MPs and GLA, London Travelwatch, Police and various User Groups).

Key achievements:

  • Eliminated backlog of incomplete summaries. All inaccurate reports revised and streamlined.
Apr 2004Oct 2007

Hotel Product Specialist Pricing and Revenue Analyst, Non-air product (Hotel) Hotel Rates and Database Executive

Three positions held from April 2004 to October 2007


  • Competitor price and product monitoring using QL2; analysis and implementation of results.
  • On-going and ad-hoc database analyse; results utilised in the production of monthly KPI's and promotional activities.
  • Worked with the Pricing and Revenue Manager to agree on new mark-up rates and to review and adjust existing mark-up levels.
  • Captured new revenue opportunities through in depth market knowledge and analysis, coupled with intuition and judgement.
  • Established an efficient level of communication and strong working relationships across all stakeholders (Revenue Management, Sales and Marketing Teams). Liaised with all Country Teams for any customer service issue and mitigate.
  • Dealt with suppliers to ensure hotel rates and content were accurate, competitive and available to all Opodo Group across Europe.

Key achievements:

  • Identified hotels to be included in marketing initiatives through in-depth market analyses.
  • Wrote and delivered a manual to support the rate monitoring tool.
  • Increased revenue per booking by 16% in 2006 through identification of higher margin venues.
  • Ensured that rates and hotel information were loaded accurately and products were available for sales in a timely manner. Guaranteed high level of quality control on all products.
Feb 2002Jan 2004

International Air-Product Executive


  • Airline contracts manually loaded into the two in-house systems for 60 partners in 20 Countries.
  • Generated Sales Manuals and distribution of fares electronically via database extract or FTP (File Transfer Protocol) and via fax.
  • Handled queries from Partners, Airline Revenue Accounting and STA Global Divisions. Assisted the Sales Managers in res any issues with contracts' rates and rules.
  • Maintained the International Services Intranet.

Key achievements:

  • Alpha and destructive testing of the new in-house system.
  • Supervised and trained current and new members of the team.
Jun 2000Oct 2001

Tariff Analyst


  • Collected airline pricing information and provided up-to-date fare data to airlines, global distribution systems (GDS), computer reservation systems (CRS), travel agents, and travel-related companies.
  • Made carrier fare data automatically available to CRSs and GDSs via frequent electronic submissions.
  • Provided solution to pricing problems and any issues related to general data collection and distribution.

Key achievements:

  • Successfully managed and analysed the worldwide database fares of British Airways, Alitalia (and their respective franchise carriers) and Greek airlines.
  • Increased the quality of the data submitted by the airlines through improved communication and additional training on the ATPCO process and products.


Competent user of MS Office Suite, Business Objects and Cars+ (hosted by © Thermeon Worldwide plc.). Perform and achieve results with high degree of accuracy and precision. Produce reports for the Sales/Marketing Team with the scope to highlight opportunities and potential issues. Optimise revenue and profitability in assigned markets using results obtained from ad-hoc reports and in-depth market analysis. Solid understanding of the KPIs and the appropriate levers that need to be changed based on triggers in the environment. Provide strategic pricing recommendations based on analysis and market intelligence to generate new revenue opportunities. Tactical and diplomatic when dealing with both internal and external clients. Act as an effective resource of information to other departments within the organisation. Fluency in both English and Italian.    


“Istituto di Ricerche Economico-Sociali Placido Martini”



Amadeus e-learning course


Opodo Ltd (internal course)


Opodo Ltd (internal course)


“Istituto Tecnico Commerciale Luca Paciolo”

Sep 1983Jul 1988


“Scuola Media Statale di Trevignano Romano”


Equivalent to GCSEs


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