Justyna Piesiewicz

Justyna Piesiewicz

Work History

Work History
Feb 2007 - Present

Head of Marketing & PR

Accreo Taxand
  • Planing and implementing marketing strategy, including advertising and PR
  • Analyzing research and use critical thinking to develop marketing & PR strategy
  • Contributing to formulation of policy and strategy as a member of Worldwide Marketing Steering Committee
  • Managing relevant reporting of management and financial information for marketing department
  • Selecting and managing external agencies
  • Maintaining and developing corporate image and reputation, protecting and developing the company's brands via suitable PR activities and intellectual property management
  • Planing and managing internal communications and awareness of corporate direction, mission, aims and activities
  • Maintaining day-to-day relations with media representatives
  • Managing cooperation with Taxand
  • Liaising with international counterparts to leverage best practices and strategies where appropriate
  • Reporting to shareholders / partners on organizational plans and performance
  • Establishing and executing recruitment strategy
Jan 2004 - Jan 2007

Conference & PR Manager for Poland and Baltic States

IDC
  • Manageed PR, marketing and conference operations in Poland
  • Elaborated, managed and beeing responsible for P&L
  • Hired, trained, supervised and evaluated conference staff including Assistant Conference Manager, Conference Assistants, Data Entry Conference Assistants, Call Center Operators, Front Desk Assistants
  • Established marketing and sales procedures
  • Established and developed marketing and sales strategy
  • Ensured successful marketing and sponsorship of conferences
  • Analyzed research and used critical thinking to develop commercial conference programs that meet the stated needs of the market
  • Established and maintained day-to-day media relations to build the image of conferences and company
  • Established and maintained relationships with key professionals, industry leaders, senior executives and media within relevant vertical markets
  • Provided to Business Development Department and other regional offices strategic information required to sell conferences including: detailed information on the target market both in terms of industry sectors and disciplines and geographic markets, relevant industry associations, industry publications, and competitive events
  • Writting marketing copy for promotional conference brochures, and other mailing pieces
  • Conducted telephone and in person research with potential attendees in a target market to develop conference agendas
  • Ensured top level expert speakers for conferences
  • Completed post conference evaluations, rosters, reports
  • Organized press conferences and managed other Public Relations activities for company’s clients
  • Managed, developd and sale of “Go-to-Market” services
  • Co-operation with PR, advertising agencies, printing houses, venue providers and with other sub-contractors

Education

Education
Oct 1994 - Jun 1997

BBA

Kozminski Academy of Enterpreneurship and Management

The Leon Kozminski Academy of Entrepreneurship and Management (LKAEM) is an internationally renowned private business school located in the very heart of Europe. We are young and ambitious, as our students are, and we have achieved much since our creation in 1993. We offer recognized B.B.A., M.A., M.B.A., and Ph.D. programs in business management and finance. Our course offerings have a unique international flavour; they are taught entirely in English by top-notch international faculty with degrees and teaching experience from prestigious universities throughout the world. Our students come from 26 nationalities, creating a truly international atmosphere that enables them to experience the richness of various cultures blended together with our own “Kozminski way.”

The Kozminski Way consists of three main components:

  • the highest of international standards of academic excellence;
  • openness to the world;
  • respect for students’ interests, empathy, friendly service, and spirit of togetherness.

In 1999, LKAEM became the 16th business school in Europe to be accredited by the European Quality Improvement System (EQUIS)—considered by many to be the most prestigious accrediting body in the world—and by the European Foundation for Management Development (EFMD) in Brussels, joining the ranks of prestigious academic business schools in Europe such as INSEAD in Fontainebleau, France; the London Business School, and IMD in Lausanne, Switzerland. As the only EQUIS-accredited institution in Central and Eastern Europe, we are considered the best business school in the region, combining internationally recognized teaching standards with full academic rights and the reputation of a centre of excellence in research. In 1999 our EQUIS accreditation was successfully renewed, and in 2005 it was extended for another five years.

Additional accreditations and recognitions include:Central and East European Management Development Association (CEEMAN) accreditation;Poland’s Ministry of Education’s Accreditation Committee rated our management programs the best in the country;The widest circulated Polish magazines have consistently ranked us at the top of all private higher education institutions in the country for the past 10 years; and Mindful of our prestige and international reputation, we chose to partner with the Bradford University School of Business—one of the highest ranking British university business schools (ranked fourth on Financial Times’ 2005 list of best schools)—in offering joint dual degree programs for the M.A. in International Business and the Executive M.B.A.

Skills

Skills

Driving licence

German language

English language

Summary

Justyna Piesiewicz is an accomplished entrepreneurial leader, innovator and creative manager with more then ten years of experience helping companies seize market opportunities, improve operational and management performance, and generate new business opportunities.  Utilizing the full innovation to commercialization cycle, Ms. Piesiewicz has a demonstrated track record of growing successful businesses, both inside existing organizations and as stand alone companies.

Interest

  • Pedigree dog fancying,
  • Diving,
  • Swimming,
  • Horse riding
  • Snow-boarding,
  • Extensive travels around Europe

Certifications

Certifications

Presentation Skills

prezentacje.edu.pl
Sep 2007 - Present

Presentation Skills – Media training

House of Skills
Jan 2007 - Present

Personal Data Protection Law in business

CMS Cameron McKenna