Download PDF


I'm a flag-bearer in digital media, social interactive content development, advertising, marketing communications and technology with over eight years experience.

I have a proven background in establishing and leading brands online to create new innovative consumer digital media services, applications, programs and platforms that find audience, build engagement and deliver market share.

I have lived and worked in India, Thailand and Australia. Even though I’m not on Mark Zuckerberg’s Christmas card list, I breathe, eat and live the word of Social & Digital.

My professional goal is to be always looking to break new ground and develop brilliant interactive connected experience programs that delight customers. I have a solid understanding of the Australian digital and social media landscape. Working with a variety of projects and team has enabled me to be extremely team focussed ensuring consistency in strategies across the board.

Digital technologies are having a pervasive influence on business, transforming the customer experience, enhancing productivity in operations and improving the way employees collaborate. Capturing the potential of this influence is my transformative vision for digital intelligence in the future.

Work History

AminoActive Pty. Ltd.



  • Develop and deliver innovative proposals to capture both account growth and new business acquisition strategies specialising in Social Media, Marketing & Digital Strategy.
  • Project manage & shape appropriate online, digital solutions and engagement strategies to address our business needs.
  • Promote continual strategic improvement and a culture of innovation, excellence and accountability via our social & digital platforms for our brands MAX'S, Maxine's Muscle TV and The Challenge.  
  • Develop the organisational Digital Media Strategy, Online Brand Development coinciding with interactive commerce & the creative process.
    • The MAX'S & Maxine's Challenge -12 week on-line body transformation program that has helped thousands of people from around the country get in the best shape of their lives. 
      MAX'S Challenge | Maxine's Challenge
    • Muscle TV On Demand - With consumers abandoning the traditional rigid format like TV to access entertainment and news for more flexible newer options. The idea was to build brand awareness and visibility. We moved from an overt branding approach and archaic 'Danoz Direct' model to a Wayne's World feel. We know it's an ad, the audience knows it's an ad, so let's make a joke about it. 
      Muscle TV On Demand

SoundKraft Records 



  • Visual, interaction design and information architecture
  • User experience focused, digital brand strategy and development
  • A & R Management 
  • Web site growth and overarching brand strategy.
  • Responsible for deploying a wide range of interactive properties & art direction.

SuperSprint Events | SME



  • Oversee online content development to ensure that it is accurate, timely, engaging and integrated with the business messaging, style, culture and design
  • Developed the online/social media strategy to best meet business objectives, achieve yearly lead targets and increase conversion
  • Identifying cross-pollination opportunities with digital and social media specialists across the industry.
  • Driving online initiatives that communicate effectively and directly with the customer to encourage engagement and interaction.
  • Advise & assist executive team with ongoing digital strategy – social media, asset management & marketing
  • Develop & manage content partnerships with rights holders and external parties
  • Promotion & strategy surrounding Australia's first Live timing iPhone app for triathlons


Deakin University 


Masters in Professional Communications

Topics covered in-depth include, but were not restricted to Media Communication, Publishing, Filmmaking, Journalism, Scriptwriting and Online Marketing & Media futures.

  • I specialised in Communicating with the media, Culture and Media Norms, Media futures, Mass communication and several aspects of writing for the media – this provided a coherent and flexible structure throughout the different platforms of media.
  • As part of my study, I was subjected to specific and intensive professional training within journalism, media and communication, professional writing or public relations, and was also imbibed with the necessity of cross-disciplinary exploration.
  • Awarded recognition for best short film titled ‘Luke Warm Sentiment’. 
  • Active member of the Deakin University International Students Association.



  • Facebook Power Editor/Business Manager 
  • Campaign Monitor | Mailchimp EDM including Transactional and Automation.
  • Hootsuite | Iconosquare |
  • CMS [Wordpress, Magento, Umbraco & Quantum] 
  • Project Management Dashboard [ Redbooth, Trello] 
  • Google Analytics | Adwords 
  • Hotjar 




  • Adobe Photoshop | InDesign | Illustrator | Lightroom | Premiere
  • Logic Pro, Cubase Pro
  • Photography 
  • Hubspot CRM 
  • Meltwater Social Listening