Summary

My work experience at Edwin Jeans has given me unique chances to work in most aspects of it’s brand development : from design and marketing to wholesale and it's 
retail expansion.

An extensive experience across European markets and Japan in fashion retail.
Combining creative flair and excellent commercial acumen with an accurate consumer analysis and trend forecasting.
A good communicator , well organized able to adapt to new situations and quick to learn in order to achieve tasks.
An innovative forward thinker who injects clarity in all situations.

Work History

Work History

Edwin Europe GmbH (DE)

Dec 2014 - Nov 2015

Brand director

Directing sales,marketing and design for Edwin Europe's licence and under direction of Work In Progress 's group.

  • Defining creative direction
  • Managing creative team (both design and marketing)
  • Analyzing seasonal results in order to build collection plan (reducing S/S 16 SKU's of 30% with a pre-order increase of 10%)
  • Fixing collection prices
  • Establishing buying orders for own retail
  • Leading seasonal collection launch (sales and products presentation - team of 80 people)
  • Travelling constantly to all European markets,Tokyo Headquarter and Honk- Kong production office

Edwin Europe GmbH (DE)

Nov 2011 - Nov 2014

European sales and marketing manager

Managing sales and marketing across all European markets and under Edwin Europe's direction.

  • Leading seasonal product presentation for wholesale , retail and communication team
  • Attending key clients pre-orders meeting (Zalando , Urban Outfitters , Asos ...)
  • Analyzing seasonal results in order to build collection plan 
  • Fixing collection prices
  • Buying "Made in Japan Collection" twice a year in Tokyo


Edwin Europe AG (CH)

May 2009 - Nov 2011

Creative director assistant

Assisting Creative Director's in most of his tasks.

  • Communication coordination with pr and sales team
  • Seasonal photo-shoot and trade-shows organization
  • Assisting design team


Education

Education

Lycée St Marc (Lyon)

Sep 2001 - Jul 2005

Baccalauréat 

French secondary school diploma economic major