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As a freelancer Phyllis McElroy-Dicks’ account experience includes work with Desta Salon and Spa, Hip Hop Junkie, Toni Acey, The Georgia Campaign for Adolescent Pregnancy Prevention, Broadway Across America-Atlanta, The Mansion on Peachtree, The Atlanta Broadway Series, Concourse Athletic Club, as well as Simon Property Group in Atlanta and Charlotte. Additionally, she has assisted with The Fresh Market, Recycle Safe Services and Atlanta Medi-Care.

Prior to freelancing she flexed her creative muscles as a Assistant Account Executive at KC Public Relations and as a Marketing Coordinator at WABE 90.1FM, Atlanta's NPR station.  She also contributed to the Coventry Healthcare of Georgia team in an administrative role while attending college.  A Washingtonian transplant, Phyllis holds a B.B.A. in Marketing from Georgia State University.

In her account work, she generates press coverage on behalf of her clients.

Work experience

Jun 2009Present

Communications Associate - Consultant

Georgia Campaign for Adolescent Pregnancy Prevention

- Assist Director of Communications in managing campaigns and other public relations initiatives.- Manage social media accounts including messaging, followers/friends and interactive content.- Author executive announcements, social media updates and other press releases as needed.- Pitch news to local and national publications and interface with reporters as requested.- Work with partners to coordinate co-marketing opportunities.- Develop PR campaigns using integrated marketing, social media platforms and traditional media.- Research and develop effective story angles and secure editorial opportunities.- Maintain updated media and contact lists.- General administrative support, i.e. calendar/meeting scheduling as requested.

Aug 2008Jul 2009

Jr. Account Executive

KC Public Relations

- Originally brought on as an intern but was hired on shortly after.

- Pitched media and handle press inquiries for clients such as the Mansion on Peachtree-Residences,

Broadway Across America-Atlanta and SIMON malls.

- Scheduled interviews for clients to gain valuable exposure.

- Developed press releases, media alerts and other copy publicizing news and events to media.

- Supported senior staff in acquiring more than one million impressions monthly. Prepare recap reports

including ad equivalency value of media coverage.

- Managed and developed media lists, clipping reports, re-cap reports, and editorial calendars.

Nov 2007Aug 2008

Strategic Marketing Consultant

PQC International

- Hired as an intern and took client on as a consultant- Wrote editorial content for FOCUS (Project Management Magazine).- Developed weekly e-newsletter for project management professionals with Project Management Preparatory Academy-Increased website traffic by 25%. - Created editorial content and topics for E-Newsletter, and PQC's Project Management blog.- Designed postcards and other marketing collateral for publicity campaigns.- Conducted market research for ongoing marketing campaigns and strategic philanthropic partnerships.- Added content and articles to company website.

Oct 2005Nov 2007

Sales & Underwriting Coordinator

Public Broadcasting Atlanta

- Designed marketing presentations for prospective underwriters.- Worked with Director of Public Relations to develop messages, write literature, and implement media strategies for marketing campaigns.- Processed contracts and radio/television copy.- Performed office manager duties as requested.

Oct 2002Oct 2005

Marketing Assistant

Coventry Healthcare Of Georgia

- Provided administrative support to two sales and marketing large group account managers.- Communicated with internal and external stakeholders regarding medical plans and account information- Prepared network analysis as well as other market reports for sales staff and management. - Assisted VP of Marketing with Request for Proposal coordination.- Developed marketing communication materials for clients and brokers. - Managed marketing content for company website.

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May 2007