Project managed the £5.2m development of new-build leisure facilities within an advisory capacity whilst responsible for the ownership of pre-sales and member targets; attracted 1100 new members within 9 months prior to official opening.
Developed member base to 3500 within 3 years, achieving leisure club turnover of £2.2m from initial launch; implemented and managed 2nd most profitable beauty business with a turnover of £210k; and sustained top 5 positioning of personal training business for 2 years running with a turnover of £250k across 46 clubs within the Holmes Place group; accomplished 140% of net budget ahead of projections.
Re-established existing client base and applied extensive business development techniques to increase revenue stream potential by over £100k within 6 months for the Cantley Hotel Group; attracted new corporate client accounts across two hotels to utilise accommodation and conference facilities, significantly increasing occupancy rate from 50% to 70%.
Rebranded the Cantley Lodge and Cantley House Hotel to synergise the group and attract further clientele from within the local community; designed and delivered thriving events packages to include arts and entertainment functions, appealing to a niche market.
Project managed the refurbishment, marketing and rebrand of the Cantley Lodge bar, increasing bar revenue by over £2000 per month within 3 months of initial conception, amongst vast local competition.
Strategically re-engineered the marketing plan for Gardeneer; liaised with marketing company to rebrand entire organisation, working to a budget of £10k; significantly reducing marketing spend by over 50%; removed ineffective strategies and streamlined efficiencies resulting in instant savings of over £15k.
Developed, negotiated and subsequently awarded the 3 largest contracts within Gardeneer history totalling a value of £100k over 18 months; utilised extensive marketing and business development techniques to achieve £246k of new landscaping and general maintenance business within 12 months.