Phil Williams

Work experience

Work experience
2008 - Present

Sales & Marketing Manager

Cantley Hotel Group

  • Headhunted and tasked with accountability for the sales and marketing development of an independent Hotel group; created pro-active business strategies and growth plans within a period of global recession.
  • Analysed existing client base and revitalised existing revenue streams by applying thorough market research, mystery shopping and data analysis techniques.
  • Implemented highly effective marketing strategies and gained new corporate business, increasing revenue potential by over £100k within 6 months.
  • Developed brand synergy between Cantley Lodge & Cantley House Hotel, introducing niche marketing strategies and capitalising on local community engagement.
2007 - 2008

Sales & Marketing Manager

  • Initially recruited by established Gardening and Maintenance Company to implement franchising department and develop sales strategies for continual growth.
  • Created protocols, cross-functional training plans for a team of 15 staff and introduced business planning processes, streamlining existing business concept in order to develop customer service standards and delivery memorandum.
  • Developed £246k of new business within 12 months in-spite of economic downturn; negotiated the achievement of 3 largest revenue and profit generating contracts in company history with a total value of £100k within 18 months in conjunction with several additional smaller contracts worth £1000 - £3000 per client. 
1997 - 2007

General Manager

Holmes Place Health Clubs
  • Promoted to General Manager of premier Wokingham branch from prior General Management position due to senior management recognition of extensive achievements and business development ability.
  • Advised on development of new-build £5.2m, 42,000sqft leisure facilities ensuring appropriate Health & Safety regulations, aesthetics, time-scales and scheduling, alongside pre-sales development prior to official opening.
  • Instrumental in increasing membership sales from initial conception to 3500 within 3 years, working with a marketing budget of £60k per annum.
  • Recruited full team of 50 staff from scratch across all departments including reception; childcare; personal training; gym team; studio co-ordinators; sales; duty management and cleaning contractors. Accountable for all HR, training and motivational development.  
  • Analysed financial budgeting, P&L, bottom line profitability and streamlined general operations to achieve club turnover of £2.2m within 4 years and 140% of EBITDA budget ahead of projections. 
1991 - 1997

Club Manager

Stakis / Hilton Group Health Clubs
  • Promoted 3 times over full period of employment to undertake general management roles across the UK.