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Work experience

Jun 2013Present


Newton Park Partners and Datametica

Dr. Shelley leveraged his extensive experience and industry recognition to form NPP/Datametica, Big Data C-Level premium advisory and consulting and delivery services assisting companies to accelerate the productive deployment of Big

Data solutions and shorten the time to value by:

  • Where to Start, which Path to take, how Fast, how to put together the Pieces
  • Providing education based on experience – What options, steps, alternatives
  • Coaching IT and business leadership on how to lead successful Big Data solutions
  • Discovering and creating company Big Data objectives
  • Identifying and prioritizing pain-points and data initiatives that are challenging existing approaches
  • Facilitated use-case generation
  • Creating an Enterprise data architecture model
  • Clarifying Big Data solution implementation steps
  • Generating options to integrate Big Data technologies with existing systems
  • Recommending the use of commercial solutions, tools and vendor partners
  • Designing an approach to human talent given the required staffing model

Highlights of Datametica capabilities are:

  • Expert technical know how and proven implementation methodologies in Big Data technologies
  • Help clients identify and implement their Big Data Analytics, BI and performance management priorities
  • Global Delivery Center in India, offering cost-effective access to leading Big Data resources
  • We deliver strategy, architecture, infrastructure, data modelling, application development and support
  • Platform Design and Sizing - Design and select the precise hardware, network and software distributions for your unique Big Data implementation
  • Environment Configuration -Expert configuration to get maximum throughput from the multi-node distributed system
  • Installation, tuning and configuration -Hadoop has more than 3K configurations to provide flexibility and control
  • Install, configure and upgrade all the components as mentioned in the base line architecture document
  • Integrate this system with source and target system
  • Performance Tuning and Trouble-shooting - Best practices to keep the system healthy and maximize throughput
  • Installation and configuration of other ecosystem tools - Manage data integration, transformation, governance and data management
  • Provide ability to query the data and perform complex analytics. We design, build, install and configure tools like sqoop, flume, Hive, Hue, Pig, Presto, Mahout, R etc.
  • Cluster or component upgrade - Big Data technology is continuously morphing and  staying current is essential
  • Hadoop application architecture & Data integration methodology
  • Data processing methodology - Design and develop data ingress and egress, data discovery and source system analysis
  • Create Data store design, data modeling, file format & Schema design
  • Data partitioning & archival
  • Design and implement data processing jobs
  • Create and implement security strategy, encryption design and implementation
  • Performance tuning, compression, decompression strategy
  • Document Scheduler configurations
  • Document data-serving and result-publishing methodologies, integrate with BI graphical tools and the creation of queries
  • Data Science and Analytics - Move from Big Data to Big Analytics, our team will help you solve business problems through predictive analytics
    • Predictive Analytics
    • Machine Learning
    • Recommendation Systems
    • Customized Dashboards and real-time web and mobile KPI or scorecard dashboards
    • Strategic Visualization Tools
Dec 2010Jun 2013

Chief Technology Officer

Sears Holdings

Founder and CEO of MetaScale, a Sears subsidiary start-up in the Big Data Services space.

Chief Technology Officer, driving innovation and change through the use of IT technologies, IT Operations, Data Centers, Enterprise Architecture and BI.

Jan 2010Dec 2010

Vice President - Information Technology

Sears Holdings

Focusing on modernization of legacy data center infrastructure and systems, building a private cloud, open-source deployment, virtualization of servers and desktops, e-mail refresh, high-availability and real-time disaster recovery. Desktop support and large-scale deployment of open-source hosted desktop virtualization with self-service is a  leading-edge technology effort.


Senior Vice President

CTO - Global Research and Development

CIO - Global Information Technology

Global Quality Management

ALMA Division (Asia-Pacific, Latin America and Africa)


  • Increased new product sales more than 500% in 7 years

  • Increased % new product sales from 9% to 27.2%

  • Implemented a portfolio analysis and R&D strategic planning process

  • Implemented a Stage-Gate project management methodology

  • Implemented an intellectual property management process


  • Implemented SAP in all manufacturing sites globally, two new distribution centers and business units comprising over 70% of company sales

  • Implemented new SAP technologies: CRM, bar code radio frequency automation, advanced planning & optimization (APO), and e-commerce/EDI

  • Progressed global data center consolidation, implemented a real-time hot site and disaster recovery facility

  • Implemented a portfolio analysis, project management office (PMO) and IT strategic planning process

  • Substantially reduced global PC, data center and Microsoft licensing costs

Quality Management

  • Implemented 6-sigma and process certification to reduce root cause of defects

  • Established compliance and certification to the ISO13485:2003 standard

  • Maintained CE marking capabilities and added compliance to Canadian CMDCAS

  • Established electronic customer feedback capture and analysis

Division - Business Unit Management

  • Managed a Division of business units with all Countries above planned sales and contribution income and achieved all-time record results


  • Established technical career ladders in R&D and IT


Laboratory Manager

  • Managed the US and International Technical Service Group (technical and clinical professionals focused on customer support and education)
  • Deployed distance learning and video-on-demand library
  • Designed and established an ISO9001 and FDA compliant laboratory quality system
  • Developed technologies for global collaboration through the use of electronic communications
  • Chair of the 3M Tech forum Technical Service chapter
  • Established International laboratories and technical expertise in Asia, taking a lead role to institute new medical laboratories in Singapore, India and China
  • Sponsored product development projects in Europe and Asia, delivering products customized to local market needs
  • Represented 3M to the Engineering Research Council project on Distance learning with Vanderbilt and Harvard Universities
  • Development a competitive cross-reference database for sales and customer support

Technical Manager

  • Head of Technical operations for 3M Medical Markets group for Western Europe, Eastern Europe and the Middle East. Managed R&D, technical manufacturing support, clinical research, regulatory affairs and technical service
  • Established a clinical research function in Europe
  • Gained compliance with the EU Medical Device directive (MDD) for all medical market products in Western Europe
  • Established Technical service support in Eastern Europe
  • Lead the consolidation of research and development laboratories and rationalization of product development portfolio
  • Gained ISO9001 and En46001certification for the European laboratory operations
  • Managed the development of a portfolio of products optimized for the European market
  • Coordinated and defined a study to optimize Central management of Inventory

Plant Manager

  • Built a new (green-field) medical implant manufacturing facility producing joint replacements. Established and managed manufacturing, supply chain, human resources, marketing, customer service, R&D, finance, engineering and quality through the new Plant start-up.
  • Coordinated activities to gain certification with the UK department of health and ISO9001.
  • Gained British Council Safety Award two years in succession.
  • Won the prestigious Queens Award for Export.

Technical Manager

  • Established product development, production planning and product engineering functions in this start-up company.
  • Implementing computer aided design and manufacturing systems.
  • Designed and engineered a commercially successful portfolio of total shoulder and total hip replacement products.

Product Development Manager

C.F. Thackray Ltd.

Managed Research and Development where we created commercially successful new concepts for hip and knee replacement.


Bio-Medical Engineer

Center for Hip Surgery
  • Conducted research, presented and published papers in the field of hip replacement.
  • Responsible for operation of the Research Laboratory to development of joint replacements
  • Establishment of patient record database and installation of computer hardware/software
  • Clinical trials coordination
  • Life testing of new implant materials and the specification and installation of a tissue-handling laboratory


B. Sc. (Hons) in Mechanical Engineering

Staffordshire University

B. Sc. (Hons) in Mechanical Engineering with a final year focus on biomedical engineering


Ph. D.

Staffordshire University

A study of the rigidity of fixation achieved by the operative treatment of fractures with reference to factors within the control of the surgeon


Manufacturing and Supply Chain
Plant Manager experience Engineering Management experience Supply chain re-engineering focus on postponed product customization Warehouse automation - Bar code scanning automation and wireless technologies Use of SAP in manufacturing and Warehouse environments
R&D Management
A strong track record of generating new products Ability to motivate technical professionals Developed and deployed Project Portfolio Management methodologies to drive business alignment Developed organizations and drove 500% increase in new product sales Skilled in Technology Development strategies Knowledgeable in Medical Device global regulations Designed and implemented a Technical Career Ladders for Technical Associates
Information Technology Management (CIO)
  Experienced in managing IT and business teams through global SAP implementations Developed and deployed Portfolio Management methodologies to drive business alignment Designed and implemented a Technical Career Ladder for IT Associates Ability to implement Open Source solutions to reduce costs Track record of Data center consolidation Technical expertize in Virtualization - Server and Desktop ( See ) Expert in driving Technology strategy Successfully reduce Software licensing costs through negotiation, rationalization and deployment of Open Source alternatives  
General and Technical Management
Extensive Management experience in multi-national and mid-sized Medical Device Companies


R&D Productivity

Examples of Products Developed



Institution of Mechanical Engineers

Chartered Bio-Medical Engineer

Institution of Mechanical Engineers


Guest Lectures

Use of web-based and Video-on-Demand techniques for distance learning in 3M.

Presentation to the 3M Technical Information Technology Group, St. Paul, MN

The Interactive Corporation. 3M activities in distance learning.

Interview - Roger Fettermann, St. Paul, MN

Reimbursement, pricing and purchasing trends in Europe:

Medical Device & Manufacturing Convention, New York

Reimbursement, pricing and purchasing trends in Europe:

Medical Device & Manufacturing Convention, Minneapolis

The impact of materials on design:

The Third Medical Device Technology Conference, Dusseldorf

Basic sciences in orthopedic surgery - joint replacements:

Leicester University, England

Orthopedic implants in the 1990's:

Conference organizer and session Chairman. Institution of Mechanical Engineers, Nottingham, England

Planning panel member. The future of orthopedic implants:

Institution of mechanical Engineers, London, England

Cemented and uncemented implants - current trends:

City Hospital Nottingham, England

Trends in implant materials and design:


Chairman of planning panel - cad/cam in orthopedics:

I.Mech.E. London, England

The AcSys acetabular cup system:

Nagoya, JAPAN ASAHIKAWA, Kumamoto, Japan

Organizer and session chairman:

Bio-Medical Engineering conference, London, England

Faculty member and chief demonstrator:


Faculty member - British hip course:

Oswestry, Wales

Faculty member - hip symposium:

King Edward Vll Hospital, Midhurst, England

Techniques using the Shearer external fixator:

Leeds, England

Revision surgery trends and socket design:

Lord Mayor Treloar Hospital, Alton, England

Prosthesis design for improved long-term results:

Northampton General Hospital, England

Bone cement properties and its use:

The second Charnley Training Course, Clatterbridge, England

Cement intrusion and Acetabular cup design:

Low Friction Society, Wrightington Hospital, Wigan, England

Cement properties - viscoelasticity and pressurization techniques:

The North West Orthopedic Club, Bolton Infirmary, Bolton, England

Flanged socket design and cement pressurization:

Musgrave Park Hospital, Belfast, Ireland

The Shearer external fixation system:

External fixation training course, Southampton, England

Development of low-friction arthroplas1y and approaches to the hip joint:

Charnley Hip training course, Bristol, England

Advanced cement pressurization techniques:

British Hip Course, Oswestry, Wales

Co-organizer - conference on Medical applications of engineering Ceramics:

Institution of Mechanical Engineers / Biological Engineering Society, I.Mech.E. H.Q., London, England

Continued development of the low-friction arthroplasty:

First American Charnley Training Course, Walt Disney World Conference Center, Florida, U.S.A.

Factors influencing the design and choice of materials in total joint arthroplasty:

Training course for Occupational Therapists, Wrightington Hospital, Wigan, England

Recent advances in low-friction arthroplasty:

Charnley users group meeting, Cape Cod, Mass U.S.A.

The development of heart pacemakers:

Derby, England

Fracture fixation testing:

Ninth Oswestry A.0. Course, Oswestry, Wales

Experiences with carbon fiber fracture plates:

British Orthopedic Association Research Society, London, England

The use of strain-gauged external fixators in the monitoring of bone-union:

Naughton Dunn Club, Birmingham, England

Forearm plating with carbon fiber plates:

Fifth Symposium on methods and materials for fracture fixation, Stoke-on-Trent, England

Testing and evaluation of tibial butterfly fractures:

Eighth Oswestry A.0. Advanced Course, Oswestry, Wales

Less rigid internal fixation of fractures:

Fourth symposium on methods and materials for fracture fixation, Stoke-on-Trent, England

Title as above:

Prize Lecture winner - Manchester and Salford Medical Engineering Club, Manchester, England

Research and Development of Medical Devices:

Asociacion Argentind de Ortopedia

Evolution of Medical Devices in China and India:

Asociacion Argentind de Ortopedia

The Mechanical and biological consequence of Bone Fracture Plate Stiffness, Plate Materials and Plate Implantation Method:

Co-Chair and session panel - Cloud Computing - Myths and and Realities:  IAOP Cloud Computing Meeting - Chicago July 2010

Co-Chair and session panel - Cloud Computing - Myths and and Realities:  IAOP Cloud Computing Meeting - St. Louis, September 2010

Presenter - Open-Source Private Cloud Computing for the large Enterprise -  CIO Cloud Summit - Phoenix, June 2011

Presenter  and Content Committee Member - Open-Source Private Cloud Computing for the  Enterprise -  Big Data Analytic Trends - CIO Retail Summit - Phoenix, August 2011

Presenter - Hadoop and Big Data - Experience and Observations - TDWI Chicago 2011

Presenter - Hadoop and Big Data - DAMA, Chicago 2011

Presenter - Creating Value for the Enterprise - CIO Summit - Miami, March 2012

Presenter - Demystifying Big Data - Finding Business Insights Without Breaking the Bank - Fusion 2012

Hadoop in the Enterprise Hadoop Summit - June 2012

Speed to Cloud and Big Data - CIO Retail Summit - August 2012

You have your data in Hadoop, now what? - Hollywood IT Society - September 2012

Hadoop in Finance - September 2012

Speed to Cloud and Big Data Your data is in Hadoop, now what? 

2012 Infosys Executive Leadership Summit 

Sears Competes On Big Data.... Sears Launched IT Service Company 

US retail giant turns to big data for rescue

Sears Holdings Announces New Venture With Addition Of MetaScale 

After Building Customer Loyalty Program, Sears Looks to Sell Big Data Expertise

Sears competes on big data and loyalty programs

SAP Seen Boosting Cloud To Vindicate SuccessFactors Deal

MetaScale Overview Video

MetaScale Offers Hadoop and HANA in the Cloud

A Powerful Combination for Big Data Work: SAP HANA and Hadoop in the Cloud - (Registration Required)

Demystifying Big Data with SAP HANA and Hadoop - SAP Sapphire Interview with Dr. Phil Shelley

MetaScale Pairs Hadoop, Kognitio Analytical Platform; Offers Rapid "Big Data" Analytics ...

Cloudera Partners With Hadoop Managed Services Provider MetaScale

Utopia, Inc. and MetaScale Announce Strategic Partnership

Sears Holdings Announces New Venture With Addition Of MetaScale(SM)

MetaScale Pairs Hadoop, Kognitio Analytical Platform; Offers Rapid "Big Data" Analytics

Sears Sees Future in Data Management Service

A Sears subsidiary offers retailers data analytics services

How Sears Uses Big Data to Get a Handle on Pricing

2012 San Jose Hadoop Summit - Introduction video

Wall Street Journal - To better compete ...

Wall Street Journal - How-sears-uses-big-data-to-get-a-handle-on-pricing

Video - Hadoop Summit - Phil Shelley - Part #1

Video - Hadoop Summit - Phil Shelley - Part #2

Video - Hadoop Summit - Phil Shelley - Legacy Rides the Elephant

Podcast - Unlocking value from customer loyalty - Phil ShelleySears Startup Spins Managed Hadoop

MetaScale identifies key drivers for Hadoop managed services

Video - Interview - Data science: Mining available info for hidden value

Video - Interview - Avoid data latency with Hadoop, Sears CTO says

MetaScale and Hortonworks Partner to Help Traditional Enterprises Move Beyond Hadoop Experiments

Video and Transcript - Big Data science: Mining available info for hidden value

Sony Pictures and Sears Execs to Keynote Digital Marketing and Analytics Summit

Harvard Business Review - Big Data's Management RevolutionWSJ - Big Companies Open Up To Open-Source Software

MetaScale CEO Phil Shelley joins Kognitio CTO Roger Gaskell to go beyond the hype

Sears' big data swap lesson: Functionality over price?

Sears eschews IBM/Oracle for open source

Why Sears is going all-in on Hadoop - Information Week

Should Sears CTO be building a tech startup? MetaScale

Hollywood IT Society - So you decided to put data in Hadoop, now what? - Presentation

Information Governance Even More Important In The Era Of Big Data

Sears embraces Hadoop to get better read on customers

Big Data Business Forum 

Big Data Executive Summit 

Chair and Keynote Speaker - Big data CIO Summit

Sears Hadoop Plans: Check Out Data Warehousing's Future

Cloudera, MetaScale Partner to Boost Hadoop Adoption

Big Data Debate: End Near For ETL?

Big Data: Hadoop Causes Rewiring of ETL Processes into ELT Ones

Sears Big Data Initiatives Shorten Project Timelines Up to 70%

Hortonworks - The Retail value of Big Data

How Sears Got Into the Data-Services Game

Winners - Hadoop Summit 2013 - Go faster and Save Millions

Video - Beyond the hype

Award - Top retail 2013 Influentials

Webinar - Hadoop as a Data Hub

Presenter - Demystify Big Data - AITP Chicago March 2013

Governing Board and Presenter - Fusion 2013

Metadata Practices Gaining Momentum

Three "rainmaker CIO" stories

Video - CTO/CEO Dr. Phil Shelley talks about Hadoop and the midmarket Fusion 2013

Will Sears Succeed By Selling Faster Data Solutions to Others?

Advertising Age - How Sears Got Into the Data-Services Game; Retailer Makes Name For Itself in Hadoop

Presenter - Big Data Week - April 2013

Presenter - Teradata Masters Conference, Augusta, April 2013

Presenter - The Changing Face of Retail - 36th Annual Conference, April 2013

Rainmakers: Three CIOs who made revenue generation their business

Live-streaming Presentation - What Can Big Data Do for My Company

Sears Little-Known Big Data Division Is Gaining Heat

Speaker - Demysterfying Big

Data - Forrester's Forum For CIO, EA, Infrastructure - May 2013

Demysterfying Big Data - May 2013

Big Data And The Landfills Of The Digital Enterprise

Chicago Big Data Executive Summit

Sears / powered by Datameer

Why Sears Is Going All-In On Hadoop

Cloudera Declares End Of Data Warehousing Era

Big Data Infographic on market size and trends

Accelerating Time to Value: Consideration for Buy vs. Build

Customer Experience for Retail Summit taking place from October 21-23, 2013 in Dallas, TX

Full detail at

Presentations and Publications

3M Medical Markets Intranet Technologies

Intranet Magazine, April 1997

Effects of Statistical Process Control (SPC) on the Central Management of Inventory (CMI)

Technische Hochschule Darmstadt, Institut fur Betriebswirtschaftslehre, Germany. August 1995

Co-Ordinate Effort and Deliver on time:

Engineering Computers, May 1993

The impact of Materials on Design:

Medical Device Technology, November 1992. Conference Proceedings.

The future of Orthopedic Implants - Conference interview & Newspaper Article

The Telegraph Newspaper, November 1991

The future of Orthopedic Implants - Conference interview & Newspaper Article

The Times Newspaper, November 1991

Von der Primar-zur Revisionsoperation.

Wroblewski B.M. Shelley P. Primar- und Revisionsalloarthroplastik, Endo Klinik, Hamburg. Springer-Verlag Berlin, Heidelberg 1997.

Long-term results of Charnley low-friction arthroplasty carried out for failures of previous hip surgery:

Echeverri A., Shelley P., Wroblewski B.M. JBJS 70-B No I JAN. 1989

Socket design and Acetabular cement pressurization in Charnley low-friction arthroplasty:

Shelley P. Wroblewski B.M. JBJS 70-B No3 MAY 1988

Mechanical loosening of the stem in Charnley low-friction arthroplasty:

Pacheco V., Shelley P., Wroblewski B.M, JBJS 70-B No.4 AUG. 1988

Deep infection in Charnley low-friction arthroplasty: A comparison of plain and Gentamicin loaded acrylic cement:

Lynch M. Esser M.P. Shelley P. Wroblewski B.M. JBJS 69-B No3 may 1987 PP 355

Reattachment of the Greater Trochanter after hip replacement:

Wroblewski B.M. Shelley P., JBJS 67-B No 5 Nov. 1985.

The correlation between the radiographic appearance and operative findings at the bone/cement junction of the socket in Charnley low-friction arthroplasty:

Hodgkinson J.P. Shelley P. Wroblewski B.M. in Print Clinical Orthopedics and Related Research.

From Primary to Revision:

Wroblewski B.M. Shelley P.

Von der Primar-zur Revisionsoperation:

Wroblewski B.M. Shelley P.

Springer-Verlag, Berlin

Reattachment of the Un-united Trochanter:

Hodgkinson J.P. Shelley P. Wroblewski B.M

The Influence of Material on Design

Shelley P.


Wound Dressing

Pressure Sensitive Adhesive compositions and self-adhering wound care dressings

Test Pack for Sterilizers

Digital Test pack for sterilizers

Glenoid Alignment Guide

Shoulder replacement Glenoid Alignment Guide and method of use

Shoulder Replacement

Shoulder Replacement Implant

External Fracture Fixation Device

External Fixation Device for the treatment of bone Fractures

Thermal Fit Implant - Japan

Thermal Fit Implant - US

Thermal Fit Implant - EU

Screw Fit Acetabular Implant - US

Multiple Patents in the EU, USA and Japan

Rim Bearing Acetabular Cup

Multiple Patents in the EU, USA and Japan

Multi-Layer Odor Barrier Tube

Multi-Layer Odor Barrier Tube, and Combination Odor Barrier Tube and Odor Barrier Collection Bag

Male External Urinary Catheter with Flushable Pouch