Work History

Work History
Jun 2013 - Present


Newton Park Partners and Datametica

Dr. Shelley leveraged his extensive experience and industry recognition to form NPP/Datametica, Big Data C-Level premium advisory and consulting and delivery services assisting companies to accelerate the productive deployment of Big

Data solutions and shorten the time to value by:

  • Where to Start, which Path to take, how Fast, how to put together the Pieces
  • Providing education based on experience – What options, steps, alternatives
  • Coaching IT and business leadership on how to lead successful Big Data solutions
  • Discovering and creating company Big Data objectives
  • Identifying and prioritizing pain-points and data initiatives that are challenging existing approaches
  • Facilitated use-case generation
  • Creating an Enterprise data architecture model
  • Clarifying Big Data solution implementation steps
  • Generating options to integrate Big Data technologies with existing systems
  • Recommending the use of commercial solutions, tools and vendor partners
  • Designing an approach to human talent given the required staffing model

Highlights of Datametica capabilities are:

  • Expert technical know how and proven implementation methodologies in Big Data technologies
  • Help clients identify and implement their Big Data Analytics, BI and performance management priorities
  • Global Delivery Center in India, offering cost-effective access to leading Big Data resources
  • We deliver strategy, architecture, infrastructure, data modelling, application development and support
  • Platform Design and Sizing - Design and select the precise hardware, network and software distributions for your unique Big Data implementation
  • Environment Configuration -Expert configuration to get maximum throughput from the multi-node distributed system
  • Installation, tuning and configuration -Hadoop has more than 3K configurations to provide flexibility and control
  • Install, configure and upgrade all the components as mentioned in the base line architecture document
  • Integrate this system with source and target system
  • Performance Tuning and Trouble-shooting - Best practices to keep the system healthy and maximize throughput
  • Installation and configuration of other ecosystem tools - Manage data integration, transformation, governance and data management
  • Provide ability to query the data and perform complex analytics. We design, build, install and configure tools like sqoop, flume, Hive, Hue, Pig, Presto, Mahout, R etc.
  • Cluster or component upgrade - Big Data technology is continuously morphing and  staying current is essential
  • Hadoop application architecture & Data integration methodology
  • Data processing methodology - Design and develop data ingress and egress, data discovery and source system analysis
  • Create Data store design, data modeling, file format & Schema design
  • Data partitioning & archival
  • Design and implement data processing jobs
  • Create and implement security strategy, encryption design and implementation
  • Performance tuning, compression, decompression strategy
  • Document Scheduler configurations
  • Document data-serving and result-publishing methodologies, integrate with BI graphical tools and the creation of queries
  • Data Science and Analytics - Move from Big Data to Big Analytics, our team will help you solve business problems through predictive analytics
    • Predictive Analytics
    • Machine Learning
    • Recommendation Systems
    • Customized Dashboards and real-time web and mobile KPI or scorecard dashboards
    • Strategic Visualization Tools
Dec 2010 - Jun 2013

Chief Technology Officer

Sears Holdings

Founder and CEO of MetaScale, a Sears subsidiary start-up in the Big Data Services space.

Chief Technology Officer, driving innovation and change through the use of IT technologies, IT Operations, Data Centers, Enterprise Architecture and BI.

Jan 2010 - Dec 2010

Vice President - Information Technology

Sears Holdings

Focusing on modernization of legacy data center infrastructure and systems, building a private cloud, open-source deployment, virtualization of servers and desktops, e-mail refresh, high-availability and real-time disaster recovery. Desktop support and large-scale deployment of open-source hosted desktop virtualization with self-service is a  leading-edge technology effort.

2000 - 2009

Senior Vice President

CTO - Global Research and Development

CIO - Global Information Technology

Global Quality Management

ALMA Division (Asia-Pacific, Latin America and Africa)


  • Increased new product sales more than 500% in 7 years

  • Increased % new product sales from 9% to 27.2%

  • Implemented a portfolio analysis and R&D strategic planning process

  • Implemented a Stage-Gate project management methodology

  • Implemented an intellectual property management process


  • Implemented SAP in all manufacturing sites globally, two new distribution centers and business units comprising over 70% of company sales

  • Implemented new SAP technologies: CRM, bar code radio frequency automation, advanced planning & optimization (APO), and e-commerce/EDI

  • Progressed global data center consolidation, implemented a real-time hot site and disaster recovery facility

  • Implemented a portfolio analysis, project management office (PMO) and IT strategic planning process

  • Substantially reduced global PC, data center and Microsoft licensing costs

Quality Management

  • Implemented 6-sigma and process certification to reduce root cause of defects

  • Established compliance and certification to the ISO13485:2003 standard

  • Maintained CE marking capabilities and added compliance to Canadian CMDCAS

  • Established electronic customer feedback capture and analysis

Division - Business Unit Management

  • Managed a Division of business units with all Countries above planned sales and contribution income and achieved all-time record results


  • Established technical career ladders in R&D and IT

1995 - 2000

Laboratory Manager

  • Managed the US and International Technical Service Group (technical and clinical professionals focused on customer support and education)
  • Deployed distance learning and video-on-demand library
  • Designed and established an ISO9001 and FDA compliant laboratory quality system
  • Developed technologies for global collaboration through the use of electronic communications
  • Chair of the 3M Tech forum Technical Service chapter
  • Established International laboratories and technical expertise in Asia, taking a lead role to institute new medical laboratories in Singapore, India and China
  • Sponsored product development projects in Europe and Asia, delivering products customized to local market needs
  • Represented 3M to the Engineering Research Council project on Distance learning with Vanderbilt and Harvard Universities
  • Development a competitive cross-reference database for sales and customer support
1992 - 1995

Technical Manager

  • Head of Technical operations for 3M Medical Markets group for Western Europe, Eastern Europe and the Middle East. Managed R&D, technical manufacturing support, clinical research, regulatory affairs and technical service
  • Established a clinical research function in Europe
  • Gained compliance with the EU Medical Device directive (MDD) for all medical market products in Western Europe
  • Established Technical service support in Eastern Europe
  • Lead the consolidation of research and development laboratories and rationalization of product development portfolio
  • Gained ISO9001 and En46001certification for the European laboratory operations
  • Managed the development of a portfolio of products optimized for the European market
  • Coordinated and defined a study to optimize Central management of Inventory
1990 - 1992

Plant Manager

  • Built a new (green-field) medical implant manufacturing facility producing joint replacements. Established and managed manufacturing, supply chain, human resources, marketing, customer service, R&D, finance, engineering and quality through the new Plant start-up.
  • Coordinated activities to gain certification with the UK department of health and ISO9001.
  • Gained British Council Safety Award two years in succession.
  • Won the prestigious Queens Award for Export.
1987 - 1990

Technical Manager

  • Established product development, production planning and product engineering functions in this start-up company.
  • Implementing computer aided design and manufacturing systems.
  • Designed and engineered a commercially successful portfolio of total shoulder and total hip replacement products.
1986 - 1987

Product Development Manager

C.F. Thackray Ltd.

Managed Research and Development where we created commercially successful new concepts for hip and knee replacement.

1983 - 1986

Bio-Medical Engineer

Center for Hip Surgery
  • Conducted research, presented and published papers in the field of hip replacement.
  • Responsible for operation of the Research Laboratory to development of joint replacements
  • Establishment of patient record database and installation of computer hardware/software
  • Clinical trials coordination
  • Life testing of new implant materials and the specification and installation of a tissue-handling laboratory



B. Sc. (Hons) in Mechanical Engineering

Staffordshire University

B. Sc. (Hons) in Mechanical Engineering with a final year focus on biomedical engineering


Ph. D.

Staffordshire University

A study of the rigidity of fixation achieved by the operative treatment of fractures with reference to factors within the control of the surgeon



Manufacturing and Supply Chain

Plant Manager experience Engineering Management experience Supply chain re-engineering focus on postponed product customization Warehouse automation - Bar code scanning automation and wireless technologies Use of SAP in manufacturing and Warehouse environments

R&D Management

A strong track record of generating new products Ability to motivate technical professionals Developed and deployed Project Portfolio Management methodologies to drive business alignment Developed organizations and drove 500% increase in new product sales Skilled in Technology Development strategies Knowledgeable in Medical Device global regulations Designed and implemented a Technical Career Ladders for Technical Associates

Information Technology Management (CIO)

  Experienced in managing IT and business teams through global SAP implementations Developed and deployed Portfolio Management methodologies to drive business alignment Designed and implemented a Technical Career Ladder for IT Associates Ability to implement Open Source solutions to reduce costs Track record of Data center consolidation Technical expertize in Virtualization - Server and Desktop ( See ) Expert in driving Technology strategy Successfully reduce Software licensing costs through negotiation, rationalization and deployment of Open Source alternatives  

General and Technical Management

Extensive Management experience in multi-national and mid-sized Medical Device Companies


R&D Productivity

Examples of Products Developed




Institution of Mechanical Engineers

Chartered Bio-Medical Engineer

Institution of Mechanical Engineers