Jeffry Paap

Jeffry Paap

Work History

Work History
Sep 2008 - Present

Sales Manager

WDM Nederland

WDM creates and uses data to enable clients to find, manage and reach customers in the most profitable way.

WDM offers national consumerknowledge (Netherlands), intelligent prospect and customer-analyses, prospect-addresses, advanced e-mail marketing services, database-enrichment and database management solutions.

§ Subsidiary of Bisnode AB since June 2007

§ Leading European supplier of marketing services

§ Leader in CRM and direct marketing services in Scandinavia

Responsible of day to day salesmanagement of 15 high callibre salesconsultants, accountmanagers and accountexcecutives. Responsible for turn-over and margin. Total portfolio of€ 10 mio.

Nov 2007 - Aug 2008

Interim Manager

Self Employed

Several Interim Manager jobs in the area of publishing and utilities:

  • Publisher - leading BtC lifestyle publisher in the Netherlands in the role of Commercial Manager, restructure the saleschannels & redefine online marketing.
  • Utilities - major energy delivery company in the Netherlands in the role of Project Manager Sales, staffing & restructure a 4 sites split inbound, service, sales callcenter into 2 sites with primary objective to create chainintegration (focus on development skils, people, proces and benefit the overall P&L)
Nov 2006 - Oct 2007

Manager Consumer Sales

Oxxio Nederland

In June 2005 Centrica (PLC: former Britisch Gas) acquired Oxxio, an energy supplier to residential and small business customers across The Netherlands. Through Oxxio, Centrica is the fourth largest energy supplier in The Netherlands. Oxxio is a leader in green offers and innovation, for example through smart meters and energy efficiency products.

Main responsibilities were for this job was to:

  • Obtain operational focus on Consumer sales through 3rd parties e.g.: telesales (2000 callhours per week) and door2door sales (60 fte’s) and ensure the growth areas by creating a long term partnership with a major high-end outbound callcenter and 1 directsales party. 
  • Managing all channel accountmanagers (8 in total) for the Consumer area.
  • Operationalize a Consumer plan focussed on third party deals to grow the endorsed programme consumer business.
  • Create solid go to market plan for Q4 2007 regarding leadgeneration, sales operation, margin and new business number of customers.
  • Responsible for the inbound (inhouse) activity focussing on retain customers, inbound sales and retention (total of 35 fte’s). Specific responsibilities: grow customerbase with 80.000. customers (dual customers Electricity and Gas), up- and cross-sell of 20%, winback and retention of 20%.
  • Lower the cost per order with 15% by efficiency and performance based pricing. CPL & CPS introduction.
Jul 2005 - Nov 2006

Commercial Manager

Gouden Gids (Dutch Yellow/Golden Pages)

Gouden Gids is a subsidiary of de Telefoongids and is a leading international directories business operating in the classified advertising market through print, on-line and phone channels. Creating value by providing an integrated portfolio of cost-effective and simple to use advertising that connects buyers quickly and efficiently with sellers.

Offering a range of complementary services, in print, on-line, telephone and mobile, to

assist the consumer in making informed purchase decisions.

The services connect the consumer quickly and intelligently to an extensive choice of

relevant service providers in close proximity.

The services give our clients an unparalleled opportunity to reach out to new and active

customers. We assist businesses in their efficient promotion to their local communities.

Company produces over 160 business and residential telephone directories in

print, CD-ROM and online formats, and offers other information services. Active in seven national arkets: Belgium, The Netherlands, Portugal, Ireland, Romania, Puerto Rico and South Africa

Main responsibilities, reporting to the European Sales Director, for this job was to:

  • Responsible for roll out of organisational change across the sales organisation and strategy execution. 
  • Responsible for leading the roll out such as to (cost-) effectively achieve the objectives defined in the (National) Sales strategy & plans, inclusive of Local directory and search objectives.
  • Responsible for achieving the sales objectives of Sales strategy on an execution level.
  • Responsible for translating strategy into planning, infrastructure and implementation and looks after the execution within the sales organisation.
  • Leads, motivates and co-ordinates the work of different sales channels (Telesales, Key-Accounts, Agencies, Trade-organisations and Field sales) and managers under his responsibility during the active canvasses and establishes synergy in order to maximisesales execution.
  • Total sales force comprises 120 FTE.
  • Responsible for developing and implementing sales strategies in co-operation with the Sales Director, Sales Analyses and other Sales supporting departments.
  • Ensures best practice and co-operation to achieve a common sales approach, standardised procedures and systems in line with the various Sales channels and Backoffice.
  • Responsible for ensuring & co-developing appropriate training by Sales Training Department.
  • Responsible for managing the overall process and performance of Sales teams during canvass in co-operation with Region Sales Manager and Team manager.
  • Works with other National Sales Managers, Region Sales Managers and Team managers in the areas of managing performance against budgets, to maximise Unit results.
  • Revenue result + 100 million Euro’s.
  • Responsible for aligning and reporting to the Sales Director in all strategic decision making and major execution issues.
  • Participates in sales meetings, prepares reports, forecasting’s and participates in projectsand/or working groups when required. Manages projects to establish new strategies.
Oct 2003 - Jun 2005

Commercial Manager

Wegener Suurland

Publishing company listed at AEX/Midcap index. Wide array of activities from local

newspapers to all kind of spin-off activities around data/information like Route planner,

Sponsored and non-sponsored magazines and Local Directories: content local

government, all business listings and individual listings.

As commercial manager responsible for achieving

  • Revenue through internal and external sales channels by selling advertisements for the BtB sector in these Local Directories.
  • Daily manage a management-team of 5 sales managers in the region (indirect 40 people:face to face and telesales reps.)
  • Management of outsourced sales channel responsible for sales and update of the database.
  • Fine-tuning and maximising sales process ranging from New Business, Existing Customers, After sales.
  • Cross-sell towards existing and non-existing customers by customer care and marketing initiatives.
  • As overall market manager responsible for analysing and creating tactical plans to maximise revenue and growth. 

I have reported to the commercial director of Wegener.

Feb 2002 - Oct 2003

Director Outsourcing

Inkasso Unie

Company is focussing on the total chain of credit management. Company’s structure comprises 3

business units: call centre, collection centre and outsourcing centre.

Main focus:

  • Responsible for enhancing current business into outsourcing and delivering set targets.
  • Daily management: 5 new-business managers, 7 account managers and 2 sales-specialists (workflow, IT)

Reported to the owner/sole propriotry of the company.

Nov 1997 - Feb 2002

Sales Manager BMS & Manager Sales GMA

American based worldwide operating company. Global market leader for trade reports and

comprehensive reports on companies. Focus on credit and collection management, supply

management and sales en business marketing management.

As Manager Sales Global & Major accounts responsible for:

  • Make and execute sales and marketing plan.
  • Coach, train and manage five Global customer managers, two sales-specialists,and one marketeer.
  • Forecasting, account management, leader CRM, purchasing initiative in the Benelux

Sales- & Marketing manager (Nov 1997 – Dec 2000)

Main tasks:

  • Daily coaching and manage nine sales consultants, one marketeer and one sales admin
  • Prepare and present business cases for investments en rate of return
  • Account management.
Feb 1983 - Nov 1997

WoltersKluwer, The Haque Manager business unit (Aug 1995 – Nov 1997)

Building from scratch a new business unit for sales on subscriptions dealing with tender information.

Introduction of consultancy and reference guides for successful operating in the area of public


  • Span of control two telesales and one field sales
  • Consultancy on cross border activity

Ministry of Economic Affairs, The Haque Several Positions (Feb 1983 – Aug 1995)

Beginning of my working experience as Researcher, Head of Department, HR-consultant, Project

manager for IT implementation, Manager for multi-lateral financed development projects



  • Insead in Consortium Programme (2-1999) General Management, Leadership,Strategy, HR, Finance, Operations, Marketing, Purchasing,Negotiations.
  • Hoger Beroepsonderwijs in Personeel & Organisatiebeleid from Haagse Hogeschool, The Haque (1991) Higher education on all Human Resource development aspects
  • Several Sales/marketing management training and courses


To obtain a position as a Senior Manager/Director Sales that utilizes my years of sales and

operations management experience, my experience in managing Corporate and Medium Sales

Channels, and my great wealth of several businesses and industries.

Both in the area of Business to Business and Business to Consumer.

A position as Commercial Director with a emphasis on sales is also of my interest.


Experience with successfully managing all aspects of a large and channel structured sales including

implementing automated sales and CRM systems; selecting, managing and training staff;

developing and managing the departmental budget; establishing and monitoring productivity and

revenue goals; and leading cross-functional teams on key projects.

Proven capabilities in getting business cases approved and implemented.

Proven leadership skills gained from managing a large Channel Sales as well as

managing a multi-million euro business.




Consultative Selling Spin Selling Channelmanagement   Data implementation consultancy for Siebel, SAP-BW, Oracle. Project management Workflow CRM Databasemanagement Marketing (from traditional to high-end marketing)