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Summary

Digital marketing executive with 20+ years experience leading analytic teams across multiple quantitative marketing consulting projects for Fortune 100 companies across all verticals (retail, CPG, automotive, financial services, hospitality, education)

Work experience

Starcom USA

2012Present

EVP, Managing Director, Data and Analytics

Manage the Data and Analytics practice at Starcom, across all clients, including Kraft, Samsung, VISA, USCell, DeVry, AB Inbev, Novartis, and Allstate. Lead a team of 50+ data scientists and analysts.

Develop Starcom’s analytics tools for big data activation, for media-mix modeling, and for multi-touch attribution. First in market to include set-top box TV data in our patent-pending attribution model. 

Generated $19MM in revenue through project work and product sales. Doubled revenue in less than two years. Built West Coast office to service new clients (AirBnB, Houzz, Entertainment Arts, Twitter).

Hill Holliday

20102012

SVP, Analytics

Led the Hill Holliday Analytics team. Managed nine analytics consultants across all Hill Holliday's clients, such as, Dunkin Donuts, Liberty Mutual, and T.J. Maxx.

Introduced reporting automation and attribution to reduce time spent on data processing and provide better insights to our clients. Selected a partner vendor (visual IQ) after a comprehensive review.

Sears Holdings Corporation

20092010

Director, Marketing Effectiveness

Drove $50MM incremental marketing-driven profit through corporate-wide adoption of marketing-mix modeling insights. Managed RFP process to select a marketing-mix vendor.

RAPP Chicago

20082009

VP, Analytics

Led RAPP's Chicago office and managed 9 analytics consultants in Dallas and Chicago. Maximized Hyatt's, H-E-B's, and Direct Energy's loyalty marketing efforts through analytics. Built HP's global reporting platform.

DIGITAS

20022008

VP/Group Director, Strategy & Analysis

Led the Strategy and Analysis capability in Digitas' Chicago office. Provided data-driven insights to General Motors, Allstate, Turner, AmEx, AOL, etc. Grew the practice in Chicago from 5 to 25 analysts. Increased consideration for GM by 30% by optimizing advertising on Edmunds.com.

SPSS, now IBM

20002002

Project Manager/Sales Engineer

Generated 25% of the 2001 divisional revenue by creating and selling the company's entry-level CRM offering. Sold $1. 5MM multi-partner CRM engagement to Pep Boys in partnership with Siebel Professional Services.

AON

19962000

Principal Engineer

Assessed insured losses due to natural catastrophes. Led the development of Aon's property loss analysis software.

UC California @ Berkeley      The American University of Armenia

19941996

Postdoctoral Research Fellow / Visiting Professor

Education

Kellogg School of Management

2001

M.B.A.

 Strategy, Operations and Finance majors

Katholieke Universiteit

1993

PHD, Doctor in Applied Sciences

Thesis:  "Quadrature Algorithms for Structural Reliability Analysis"

Katholieke Universiteit

1987

M.Sc, Civil Engineering

Civil Engineering degree with focus on Structural Mechanics

Convervatorium Leuven, Belgium

1984

Belgian Government Medal for the Arts

Classical guitar performance, musical theory, music history