EVP, Managing Director, Data and Analytics
Manage the Data and Analytics practice at Starcom, across all clients, including Kraft, Samsung, VISA, USCell, DeVry, AB Inbev, Novartis, and Allstate. Lead a team of 50+ data scientists and analysts.
Develop Starcom’s analytics tools for big data activation, for media-mix modeling, and for multi-touch attribution. First in market to include set-top box TV data in our patent-pending attribution model.
Generated $19MM in revenue through project work and product sales. Doubled revenue in less than two years. Built West Coast office to service new clients (AirBnB, Houzz, Entertainment Arts, Twitter).