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Work experience

Sep 2006Present

Marketing Manager

UHY Farrelly Dawe White
Marketing Manager at UHY Farrelly Dawe White.~ Responsible for business development, brand development, design and execution of marketing, advertising and business development campaigns. Branding: responsible for bringing the UHY brand to Farrelly Dawe White. Marketing General - Management of Website, Corporate Image, Design and print of all company publications, letterhead, business cards, etc Business Development: Design and execution of campaigns such as Direct Mail, Press Advertising Campaigns, etc PR: Responsible for management of sponsorships, press articles, press releases, Launches, Events
Jun 2004Sep 2006

Marketing - General Insurance Products

Permanent TSB
During my time at Permanent TSB I was responsible for managing General Insurance product marketing through a branch network of 101 retail bank branches throughout Ireland. i was responsible for general insurance marketing campaigns, direct mail, running sales incentives, product development / improvement, monthly reports on KPI's, strategy for sales improvement, etc.



Spinning Instructor
I am a certified Spinning Instructor. Teaching Indoor Cycling in gyms has helped me to develop my coaching, leadership and people skills. These skills have proved essential in my corporate life.
Pilates Instructor
I am a certified Reebok Fitness Pilates Instructor and I teach 1 - 2 classes per week. I find this enjoyable and rewarding as a passtime. My skills in this area help me to manage stress and remain calm in any situation. I have learned to use these techniques to help me to perform under pressure
I trained as a piano player under the Royal Irish Academy of Music with Tony Farrelly as my tutor. I have completed all grades up to Grade VIII inclusive and I have toured in Scandinavia and Ireland with an orchestra as pianist.
Customer Relationship Management is key in any modern organisation. I have extensive experience in this arena and I have worked with systems including Siebel, MS Access and STAR.
Microsoft ECDL
ECDL certified in use of microsoft office. A must in todays I.T. driven business arena I have top notch skills in word, excel, powerpoint, access and outlook. I have also completed advanced database management systems courses in access.
Due to the nature of my job I have an understanding of photoshop and how to use it. This has proved invaluable in my work with graphic design agencies and print houses.


Dave Coggans

Dave was my Economics Professor during my time at DKIT. We have an excellent relationship since and I keep in regular contact with Dave. I have also organised for UHY Farrelly Dawe White to sponsor certain annual student awards.



As an experienced marketing manager, i am focused on 2 things - needs and wants.Both people and businesses have needs - I develop the need into a want for a product or service in order to generate business.

I am highly motivated and extremely ambitious - this has driven my success to date.The next challenge is to take my experience and progress to the next level, bringing your business with me.

I can drive your business and your people to success.I can do this while working on my own or within a team structure.Professionalism at all times is a given, thinking outside the box is too.

Whether you require my ability to develop and manage a campaign, develop your firm's brand awareness or work within a sales and business development team in a marketing capacity, I have the skills to fulfill your requirements.

Relocation is not a problem.Preferably to the USA as myself and my partner aim to relocate there.Other options will of course be considered.

I am ready...


Running - I enjoy running and I compete in 10k, half marathon and marathon events throughout the year.

Sailing - I am an excellent yachtsman and I have raced competeively offshore and round the cans.

Music - I enjoy playing piano and listening to music of any genre.

Reading - I enjoy reading autobiographies