Specific Duties and Responsibilities
> To participate and to help oversee creative initiatives and create effective campaigns within brands budget limits.
> To identify distinct strategies for each brand; assess and develop features to differentiate company brands and infuse them in the brand management strategy.
> To provide branding direction and standards, develop and execute brand marketing programs.
> To provide coordination and align any brand strategy with corporate marketing plan.
> To work with R&D teams on market requirements and products features.
> To synthesize complex or diverse information.
> To use intuition and skills in order to complement data and assist the company with media strategy.
> Participated in the development and the execution of brand marketing programs.
> Oversaw creative initiatives and created effective campaigns within brands budget limits.
> Collaborated successfully with the R&D team
> Followed instructions, responded to management direction; took responsibility for own actions; kept commitments; committed to long hours of work when necessary to reach goals; Completed tasks on time or notified appropriate person with an alternate plan.
> Understand and make use of brand equity
> Able to carry out an audit identifying the key benefits of the company product, evaluate the available markets and build competitive advantage into the planning
> Use theoretical models effectively in the brand/Product management work
> Segment the market, target and position the offer
> Manage the product brand portfolio more profitably
> Identify and define the marketing mix in accordance with targeted customer priorities
> Understand promotional tools and align them powerfully with pre-planned objectives
> Create a sound sales forecast
> Understand and use financial data to analyze performance and set prices
> Proven ability to create, implement and manage large scale projects/activities
> Able to maintain schedules and work within time and budget constraints
> Bring together Senior Management’s harvesting strategy and all levels of objectives to fit together in a coherent and mutually achievable manner.