Summary

Over 10 years in marketing operations and business management. Expertise in developing action oriented business and highly targeted marketing plans for companies of all sizes. Proven ability to identify gaps in current business structures  and execute strategic plans that lend to business growth. Unique background and experience in different aspects of the marketing. Excellent understanding of the social and digital landscape. 

Work History

Work History
Jul 2009 - Present

Owner | Chief Media Strategist

BAM! Social Business, LLC.

Learn more about the agency at bamsocialbusiness.com 
Core Competencies

> Product Marketing> Product Launches > Profit & Loss Management 
> Market Analysis > Competitive Pricing> Staff Management & Training
> Financial Forecasting > Trade Marketing > Promotional Writing 
> Product Demonstrations> Brand Creation> Revenue Management 

Apr 2008 - Jun 2009

Sales & Marketing Representative

Warner Elektra Atlantic
  • Manage business and operational issues and foster relationships with all assigned accounts.
  • Develop & execute sales promotions while ensuring visibility and maximizing discretionary opportunities.
  • Prepare account sales presentation utilizing data analysis and marketing information.
  • Coordinate account advertising activities on new releases, priorities & catalog releases,
  • Create and execute advertising campaigns and retail placement programs maximizing effectiveness of ad dollars.
  • Coordinate & execute in-store events at accounts throughout the region.
  • Support new business product sales through identification of target accounts.
  • Meet sales goals for assigned accounts based on artist activity and record label goals.
Jun 2007 - Apr 2008

Hotel Operations Evaluator

Quality Assurance Consultant
  • Conducted inspections and brand assurance evaluation programs for three to five star hotels, resorts and dining establishments.
  • Organized meaningful and accurate summary presentations and detailed reports, based on inspection findings.
  • Delivered presentations for key property level executives regarding the findings of brand assurance programs.
Jan 2006 - Sep 2007

Sales and Marketing Coordinator

Warner Bros. Records
  • Assisted in creating effective marketing campaigns for Warner Bros. artists throughout the Northeast region
  • Reviewed, compiled and analyzed sales and radio data for a regional field staff of over thirty members.
  • Maintained and fostered business relationships with independent and national retailers.
  • Organized and managed retail marketing events for Warner Bros. artists throughout the Northeast.
  • Managed direct to consumer venue sales and artist signing requests for the Northeast region.
Sep 2004 - Jan 2006

College Marketing Representative

Warner Music Group
  • Constructed and designed display boards, bin cards and other promotional items.
  • Created and managed local/regional marketing campaigns for artist projects.
  • Maintained and fostered business relationships with retail, campus groups and lifestyle.
Aug 2002 - Jan 2006

Sales & Marketing Manager

WWMC Radio
  • Created marketing opportunities throughout the region through concert events and a variety of campus activities.
  • Organized and developed on-campus events every month that were marketed through the radio station.
  • Created and presented sponsorship and marketing proposals to area businesses.

Education

Education
Jan 2016 - May 2016

Mini-MBA Certification Program 

Belmont University 
Apr 2015 - Nov 2015

Emerging Leaders | Streetwise MBA Graduate

Small Business Administration 

A comprehensive training course for small business owners. 

Community Involvement

  • President-Elect of Nashville Pride (Nashville LGBT Cultural Celebration) 
  • 2016 Nashville Emerging Leaders (NEL) Participant, Graduating May 2016
  • Advisory Board Member of The Tiny But Mighty Fund 
  • Weekly Arts Columnist for 12th & Broad