Phil Simmons

  • 748 Keaton Parkway | Ocoee FL
  • philsimmonsmba@gmail.com | (407) 927-0048

Digital Marketing & Ecommerce Leader

Achievements

  • Grew a primarily online business to its largest increases in a 25 year history
  • Led development and release of industry-first Mobile responsive vacation package platform
  • Email marketing program improvement of n% over the course of two years
  • Transformed established affiliate marketing programs across multiple brands to create a cost savings of $200k over two years while improving overall program value
  • Identified and implemented significant change in PR, marketing, and operations for Hotel Internet Marketing business unit which contributed to largest growth year (2010) despite severe economic decline in the hospitality industry
  • Researched and created a new user-centric mobile marketing platform for hotels and self storage; rapidly became leaders in the mobile space within two vertical markets served
  • Assumed management of email marketing program for an online travel agency, improving response rates and subscriber base that resulted in increased revenues of 80%
  • Developed and managed a new Internet marketing department & increased company revenues 284%
  • Authored go-to-market and user acquisition strategy for social games in an increasingly competitive market, achieving average cost per acquisition programs at 43% lower than industry benchmarks.

Work History

Work History
2013 - Present

Director of Ecommerce

The Mark Travel Corporation | Orlando, FL

Serve as Director of Ecommerce Southwest Vacations and product owner for MGM Resorts Vacations business units. Budgeting and P&L responsibility. Responsible for all marketing channels (email, affiliate, SEO, SEM, digital media, radio) as well as web content and conversion optimization. Lead teams in ongoing A/B testing, user experience/usability testing.

2011 - 2013

Senior Product Manager

Row Sham Bow | Orlando, FL

Jan 2103- Senior Product Manager Row Sham Bow, Orlando, FL Served as Product & Marketing Manager for a startup working in the social game and analytics space. Provided marketing plans for all products as well as overall brand. Designed and executed user acquisition campaigns across multiple channels including web, SEO, email marketing, social and paid acquisition channels. Provided product launch direction for maximizing user growth. Took product ownership of 3rd party projects with overseas (China) partners.

2008 - 2011

Ecommerce Operations Manager

eMax Hotel Internet Marketing | Winter Park, FL

Served as eCommerce Operations Manager for the hotel Internet Marketing business, which served over 400 hotels in ongoing Internet Marketing including website development, SEO, SEM, email marketing and social marketing. Lead teams to test and evaluate customer campaigns to increase web traffic and conversions. Advised and consulted with clients on social marketing initiatives. Provided business plan and direction for development of the business unit. Oversaw all Internet projects (up to 56 concurrent projects) while maintaining project timelines and budgets. Created requirements and recommendations for internal marketing initiatives. Prepared division budget, recruited and hired creative and technical staff.

2005 - 2007

Internet Marketing Services Manager

Boldwater, Inc | Port Canaveral, FL

Served as Internet Marketing Division Manager, working directly with the Owner/President of this graphic design company. Established and managed Web Department, which eliminated outsourcing of web projects. Directed marketing and graphic design team. Provided Internet marketing strategy and implementation plans, including SEO/SEM, Email, and affiliate marketing channels. Authored SOPs and training documents for Web Department for future employees.

2001 - 2005

Owner

Phil Simmons Interactive Media | Lake Mary, FL

Owner, Lake Mary, FL Managed Development of over 200 Websites-Managed all aspects of this web design firm including sales, marketing, account management, site design and programming, SEO, email marketing, hiring and supervision of work performed by contract programmers and designers. Create A/B tests for design usability and conversions. Responsible for development and management of over 200 websites.

2000 - 2001

Web Production Manager

ZLAND.COM / IDC Solutions | Lake Mary, FL
Internet Marketing/ Manager

Education

Education
2009

M.B.A

UNIVERSITY of CENTRAL FLORIDA
2001

B.A

ROLLINS COLLEGE