Ismael Ortiz

-Developed a business plan, selected vendors, and negotiated business contracts in order to build up business operations

-Implemented cross-sales promotions and provided superior customer services; Increased store sales in 30% in 2009

-Performed operational duties such as cash and inventory management, trained staff and managed store logistics to improve customer traffic within the store.

Hired staff and developed marketing and sales promotions and in-store communication campaign during the Vancouver Olympic Games; increased store sales in 240% in February 2010

-Responsible for developing the CRM Business unit for the Venezuelan Marketing area; built up a team of    4  people

-Teamed up with GM LATAM (Latin America, Africa and Middle East) to developvendors’ RFQ and selected CRM systems

-Administered successfully $17 million for marketing and advertising campaigns

-Developed collateral materials, print and TV commercials, in-store communication programs at dealership locations for 7 major vehicle launches in 2007, increased market share in 10%

-Developed and implemented e-mail marketing campaigns; increased conversion rate in 5%

-Led the improvement of GM website by implementing web 2.0 strategies and developinga consumer-orientedwebsite content

-Teamed up with Nestle Colombia and Nestle Ecuador to select and hire an Internet Marketing Agency for the Region; evaluated RFQ’s and negotiated local business contracts

-Managed website content; increased website visits in 47% by developing an interactive, two-way communication content suited for all customers within the Nestle Customer Life Cycle.

-Worked alongside brand managers to develop Internet marketing strategies; increased Nesquik brand awareness in 12% by developing a landing page with product promotion and interactive games

Improved Nestle brand wellness perception by developing a Nestle Nutrition website with relevant content to people of all ages and needs, with recipes for pregnant women, babies, kids, adults and senior customers.