Marketing Services Intern
The Children's Society
I was recently an intern within the marketing department of The Children's Society based in London, England. The Children's Society is a not-for-profit charity focused on simply making childhood better for all children. Our focus is on disadvantaged children such as those living in poverty, abusive relationships, abusive care, or are disabled. The Children's Society will lend support to any child,however, whether it be trying to escape vicious gang circles or struggling with identity. My role within the marketing department was to aid in creating the communications which build awareness in and around project sites as well as provide young people with the information they need to pull themselves out of their troubling situations. I brainstormed designs, wrote marketing briefs, communicated with designers, communicated with project workers who knew the target audiences the best, made amends to designs, and oversaw everything which falls within the brand guidelines. I often branched into event planning, promotion, evaluation analysis, and media relationship building. Making sure the research concerning the well-being of children gets a spot in a newspaper or blog can play the largest role in spreading the message and goals of the charity. An incredible amount of creative input is necessary, however my knowledge as an English major plays a large role as intricate description is necessary to portray ideas to designers through the marketing briefs.