Analytical, goal-driven Senior Marketing & Sales Specialist with a solid track record of successes identifying and capitalizing on industrial & commercial market potential for specialty chemical adhesives, sealants & coatings in Western Canada & Asia Pacific. Leading-edge industry change agent with a venerable reputation for devising transformative turnaround strategies for flagging business units and rapid growth strategies for new enterprises.
Possesses an astute understanding of best practices in the complete product development, positioning, marketing and sales continuum. Superb ability to analyze market dynamics, customer demands and competitor activities, and position a company’s product and service offerings to take advantage of niche markets and emerging opportunities. Collaborative and inspirational leader with a proven ability to unify cross-functional and intra-regional cultures to optimize team performance.
Core Competencies include:
• Strategic & Tactical Planning
• Markets Analysis/Segmentation
• Key Customer Retention
• Cross-cultural Leadership
• High Impact Presentations
• New Product Launches
• Budgeting/P&L Management
• Channel/VAR Networks
• Brand Development