Responsible for all public communication through the department website, newsletters, social media, the news media and other channels.
Primary spokesperson responsible for responding to all media inquiries. Arranged responses from, or interviews with, subject matter experts, when needed. Provided one-on-one coaching to prepare staff for interviews. When beneficial, elevated media requests to director level.
Monitored media coverage of department to ensure accuracy and fairness. Asked reporters to correct harmful inaccuracies. Wrote letters to the editor and op-ed pieces to clarify department's view of issues. Pitched story ideas to reporters.
Monitored news for topics of interest to the department and its constituents, and provided a daily email of the day's top news to management.
Briefed governor's communications staff on issues receiving media or public attention. Provided written communication -- talking points, letters, news releases, op-eds -- when needed.
Reviewed and edited communication pieces created by department programs that were intended for constituent groups and the public, including newsletters, fact sheets, legislative testimony, web content and other media.
Prepared and published the department's annual report and other reports as needed.
Worked with federal and state agencies, academia and constituent groups on common concerns (e.g., foodborne illness; emergency preparedness and response; invasive pests, improper pesticide applications and foreign animal diseases that could jeopardize domestic or international trade).
Maintained extensive, segmented database of contacts in mainstream and agriculture media, stakeholder groups, partner agencies and elected officials.
Completed successive courses in crisis communication and coached staff who interact with the media.
Represented the agency in a variety of venues, including as a member of the Kansas Foundation for Agriculture in the Classroom's board of directors and as a member of the public information teams involved in emergency response communication for foreign animal disease and other disasters.
Organized events like Kansas Agriculture Day and Kansas Farmers' Market Month, which required collaborating with other agencies, the governor's office and constituent groups.
Supervised the department's homeland security specialist and the rural development and outreach coordinator.