Work History

Work History

Marketing & Development Asst. Coordinator

The Salvation Army

Responsible for assisting the Development and Marketing Coordinator to advance the organization's mission as well as increase community awareness and funding streams for the High Point Command. Duties: Volunteer Recruitment & Management, Grant Research, Donor relations, Marketing, Special Events, Web Development, Programming, Media Relations, Graphic Design, Boys & Girls Club Development, Board relations...

Oct 2011 - Present

International Product Manager

Market America | SHOP.COM

Responsible for Developing and Marketing Health & Nutrition products globally. Areas of responsibility include project management, product labeling, advertising, public relations, website content and merchandising, production and fulfillment of marketing collateral pieces, development of the brand strategy , trade shows, event management and promotional projects geographically supporting the global sales team in Australia, Philippines, United Kingdom, Canada, and Mexico. "Get Paid to Shop"

2004 - Sep 2011

Int'l Marketing Manager

New-Atlantic Media

International Marketing Manager for New-Atlantic Media, a creative marketing agency operating internationally out of Bermuda and St. Lucia. Responsibilities include, but are not limited to all creative marketing strategy and development, creative department hires, lead, and review Sales, Project Coordinators and Graphic Designers, consult CEO on internal company decisions regarding new business and client activity and sales.

Detailed responsibilities are as follows:

·Implement strong creative marketing strategies using industry research and industry competitor analysis.

·Assign and support all marketing strategies with appropriate creative solutions.

·Grow company web and multimedia business portfolio through stronger measures of client consultation, internal knowledge sharing and through the acquisition of strategic partners who specialize in given fields.

·Manage company job tracking, reporting, and sales figures.

·Hire, lead and mentor Project Coordinators and Graphic Designers located internationally.

·Build and sustain client relationships for better company profitability.

·Translate client’s verbal communication and goals for their project or company into visual communication

·Engaged in subcontract management including evaluating and sustaining client companies (UCG Business)

Jun 2009 - Aug 2009

International Business Intern; Team Project Coordinator

HSBC, Deloitte & Touche, ACE Group Ltd.

" The Internship Experience of a Lifetime!" Internship Program Overview: The purpose of the program is to attract Bermuda’s best students to a summer internship experience designed to expose them to different facets of the international business sector of our economy. It is expected that they will significantly increase their knowledge to enable them to make career choices that will ultimately lead to their completion of graduate/professional level education. This program consists of 3 very different work experiences within 10 weeks, focusing on team work, leadership and both personal and professional development. Interns spend a week in orientation, learning valuable teamwork and presenting skills. Then they rotate through the 3 partner companies in two separate groups, working on projects assigned by each company. They gain experience and knowledge in the fields of Insurance/Reinsurance, Financial Services, and Accounting, Assurance and Tax services. Interns are also given the opportunity to work on a community project, allowing them to give back to the Bermudian community.

·Led successful six man team to execute international business assignments

·Developed presentations and marketing proposals for The Bermuda Heart Foundation and strategic planning session for the Junior Service League

Jan 2009 - May 2009

Kinetics Brand Ambassador ; National Consumer Marketing

NASCAR

Overall Program Description: Launched in January, 2009, NASCAR Kinetics is NASCAR's college experience program. Selected students at 4 universities (Central Michigan University, Howard University, the University of Texas Pan-America, and Winston-Salem State University) participate in a semester-long program that immerses them into the business of NASCAR. Each school’s NASCAR Kinetics Team will help find solutions to business cases presented throughout the semester and will also throw the ultimate NASCAR viewing party at their school. Case studies will be based upon actual NASCAR initiatives and can be developed by and for NASCAR Official Partners. The winning school’s team, based on case study and viewing party performance, will travel to Charlotte to attend the NASCAR Sprint All-Star race and interact with prominent NASCAR and Official Partner business professionals. I was apart of this Annual NASCAR Charter Program. •Led multi-functional five-woman team responsible for creating brand awareness of NASCAR •Utilizing discussions, field research, and professional contacts to complete strategic marketing projects •Event Planning: Executed successful NASCAR events including an Official NASCAR Viewing Party for hundreds of people and our first "Racing for the Dream: Motorsports Mix 'N Mingle Museum" which was dedicated to the education of African-Americans in the Motorsports Industry. • Responsible for $1,200 budget and acquiring sponsorships to offset costs

Education

Education
Aug 2009 - May 2011

MBA '11

High Point University

"Extraordinary Education" High Point University is a private, liberal arts university affiliated with The United Methodist Church and dedicated to the Judeo-Christian principles of inclusiveness and diversity. The mission of High Point University is to provide vital and distinguished undergraduate and graduate programs that enhance both traditional and non-traditional students' powers of inquiry, breadth of knowledge, command of written and spoken language and insight into ethical behavior. High Point University President, Dr. Nido R. Qubein http://www.nidoqubein.com/ Norcross Graduate School The Graduate School provides leadership in graduate education at High Point University. For students, it provides services that are essential to their admission, progression, and graduation.

Skills

Skills

SKILLS

- Proficient in Marketing and Management applications: Microsoft Office Suite, WebEx, Citrix, Quickbooks, Social Media (Facebook, LinkedIn, Xing) - Creative, self-starter with exceptional problem-solving, organizational, and attention-to-detail abilities - Energetic and flexible multi-tasker with significant amount of career-related work experience - Heavily involved in community activities - Extraordinary marketing, project management, strategic/event planning, grassroots promotions, sport management, database management, web development, and computer proficiency in Microsoft Office

Summary

"Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value."    Dr. Philip Kotler, Marketing Guru

PHILOSOPHY

As an experienced marketing and sport professional, it is my responsibility to design and direct the appropriate visual and written communication skills required to advance my products and/or services to its highest level of quality and profitability. It is my responsibility to motivate and lead professionals and vendors to meet and/or exceed client expectations.

Specialties

Sponsorships, marketing research, project management, strategic/event planning, grassroots promotions, sport management/marketing, web development, social media, and creative development all nurtured by internships, community involvement and employment experience.

Interest

-Dancing

-Arts & Crafts

-Social Media

-Marketing & Promotions

-Traveling/ Cruising

- Politics

-Non-Profits/ Volunteering

- Church

Honors/ Awards

Dean’s List Scholar, Recipient

Who’s Who Among Students in American Colleges & Universities, Recipient

Bermuda Football Association Legend, Award Recipient

Bermuda Industrial Union Scholarship, Recipient

Delta Sigma Theta Scholarship, Recipient

A.M.E. Lay Organization Richard Eve Scholarship, Recipient

A.M.E. Lay Franck CC Scholarship, Recipient

Volunteer Experience

Girls Inc of Guilford County, Marketing Coordinator, North Carolina

Abundant Life Church International, Member & Marketing, North Carolina

Carolina Cheetahs Professional ABA Team, Volunteer & Communication Exec, North Carolina

Hamilton Parish Youth Sports Program, Marketing, Bermuda

Campus Life Marketing Committee, Founder/Vice-President/Alumni Advisor, North Carolina, USA

Mid-Atlantic Wellness Institute, Hospital Recreation & Marketing, Bermuda

Bethel AME Church, Active Member, Bermuda

The Bermuda Motorcyle  Racing Club, Marketing & PR, Bermuda