Associate mamber of Polar Bear International
Associate mamber of Polar Bear International
A positive, proactive and results-driven Senior Marketing Professional with a highly successful background in the achievement of profitable business growth through the development and execution of successful marketing strategies. Experienced in working with leading brands in the competitive technology and consulting industries with the primary focus on exceeding expectations for market growth, whilst ensuring optimum brand impact.
·Strong general management track record of winning market share and developing new regions.
·Strong track record in working effectively with field, in-direct sales groups and distributors.
·Strong track record in generating pipeline and increased revenues.
·Strong track record in establishing and maintaining industry-leading channel partner relationships.
·Excellent interpersonal and communication skills; leadership, high integrity.
Responsible for providing professional assistance to start-ups and SME businesses to develop innovative and cost effective marketing and growth strategies – plus integrated programs to bring their strategies to life. Projects include message and communication development, integrated marketing & digital programs, channel management and brand awareness for clients in Israel, Germany and MEA.
·Successfully developed and implemented a messaging and branding strategy for a new technology company in Israel.
·Successfully developed for a client in the Middle East a marketing strategy to position and strengthen its appeal within the regions competitive technology market.
·International Marketing & Digital Strategy for a leading manufacturing company in Germany
·Developed a digital strategy for a European CRM consulting practice.
·Developed a channel & distribution program for a European software company.
Developed and implemented the EMEA Marketing Services Group, central to the marketing strategy of the EMEA region.
·Successfully merged 2 teams for interdisciplinary teamwork – resulting in productivity increases of 21% over two years and an increase in customer satisfaction from 7 to 9 of 10 points.
·Identified logistics cost reductions and redefined organisational relationships to ensure goals were achieved.
·Implemented integrated marketing strategy, which were responsible for the increase in brand awareness; achieved significant exposure to the FTSE 100 companies and enhanced relationships at Partner and CEO levels.
·Directed the design, development and implementation of SAS Forum International; the largest Business Intelligence Conference outside of the US. 2,600 attendees from 43 countries; increasing the sales pipeline impact of the annual conference by 21% to $170m
·Responsible for marketing budget planning and control for 7 million Euros.
·Developed and implemented a regular series of industry-specific reference materials which gained excellent feedback from the sales force.
·A member of the World Wide on-line marketing strategy implementation team, with responsibilities for ensuring that the strategy addressed and resolved conflicting viewpoints
·Consultant to the Asia Pacific business ensuring local contractors delivered consistency of design and implementation of message.
From 2006 Business Development Director, Bettermanagement.com (Portal owned by SAS)
·Developed business relationships with the top European Business Schools and management consultants to provide thought leadership content for the portal.
2003 – 2005 EMEA PR Manager
·Developed media initiatives for SAS solutions capabilities and ensured that the key messages were reflected in all our press and media activities across the region.
·2004 Stevie Award winner for Best Financial Services Direct Mail
Responsible for developing and executed the marketing plan and specific programs to support the business growth strategy including: branding, PR/media, social media, point of view, event marketing, marketing research, direct marketing, internal communication, case studies, and sales tools.Regional responsibility for the Nordics, Middle East, South Africa, Rest of Africa, Russia & CIS and CEE.
·Successfully developed strategic marketing initiatives for Data Integration solutions that contributed 35% year-on-year revenue growth for the region. Revenues reached record levels in 2008.
·Introduced a closed loop marketing process to achieve annual marketing sourced pipeline of $10m.
·Developed with the Business Unit leadership BU positioning and messages with compelling content as appropriate.
·Company spokesperson at conferences; liaising with the media and industry analysts.
·Reengineered operations planning process to achieve better assessment of business opportunities and track results, leading to greater alignment with our partners.
·Developed a strategy to implement on-line marketing campaigns across the region.
Developed and implemented the Global Solutions Centres, central to the marketing strategy of the Financial Solutions Group (FSG). The centres in London, Dundee, Dayton (US) and Waterloo (Canada) provided senior management with a dedicated capability to showcase NCR’s world class integrated solutions and thought leadership to CEO’s and IT Directors from existing and potential financial customers.
·All centres became operational within 2 years of project commencement and were delivered to agreed time scales and budget.
·Co-ordinated capital investment project planning and gained approval for $3.9m project spend.
·Led member of the product implementation team, with responsibility for ensuring that the solutions capabilities installed in the centres reflected our current market position regarding E-Commerce.
·Facilitated and directed through the Legal department; contracts and consultants agreements.
·Reviewed and co-ordinated the development of multimedia presentations, ensuring the content adhered to the agreed marketing messages and solutions offerings.
·Consultant to the Asia Pacific business ensuring local contractors delivered consistency of design and implementation of a product centre in Beijing (China).
Managed the business functions of the newly created Marketing & Communications unit. Regional responsibility for the development and implementation of all internal and external communication programs.
·Reengineered operations planning and logistics processes; which achieved improved customer segmentation and defined target contacts.
·Identified and developed new business processes to improve quality and customer satisfaction. Resulted in revenue increase from £100K to £1m in 2 years.
·Identified logistics cost reductions of 20% and redefined organisational relationships to ensure goals were achieved.
·Led the Formula 1 and World Championship of Golf sponsorship programmes which were critical elements in the overall integrated marketing strategy. The programmes were responsible for the increase in brand awareness; achieved significant exposure to the FTSE 100 companies and enhanced relationships at Partner and CEO levels.
·Promoted to Regional Marketing Manager; UK & Ireland, South Africa and Scandinavia.
·Winner of the Global Integrated Marketing Award in 1995 and 1996.
·Transferred best practices as EU consultant to the French, German and Benelux practices
·Facilitated and negotiated terms and conditions for external suppliers’ appointments; which achieved increased value for money and improved supplier relationships.
·Developed financial recording procedures, which improved control and monitor of costs.
·1996 Global Integrated Marketing Award winner
·1995 Global Integrated Marketing Award winner