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Peter Dickinson MBA, MSc(Eng), CITP, CEng, MIOD

Non-Exec Director | High Growth Business Coach | Digital Specialist


Looking to kick start growth in your business? Looking for a non-executive director, high growth business coach or digital specialist who has worked with over 300 companies to help you towards the financial freedom that comes with running your own business?

Experience and Proven Accessible Approaches to Management

Peter has worked with over 300 businesses across many sectors over the last 15 years to help them achieve the growth needed to get them to their goals. Over that time Peter has developed a framework called GrowthKicker (  that looks at the key areas of the business which includes; leadership, people, strategy, implementation, communication, process (includes sales, marketing, production, operations & accounting) and performance. This framework is backed up by well-respected management experts and all the knowledge and techniques are available through affordable management literature.

Proven Process for Strategy Development

Peter runs strategy workshops for companies taking business owners and decision makers from why they are in business, capturing their value proposition, looking at how they can make their competition irrelevant, capturing their strategy on a single easy to understand chart, developing their business model on a single page and then developing a simple to understand strategy implementation plan that can be used to drive change. He was a co-creator of "Business Models for Teams"

Non-Executive Director

Peter is a non-executive director of Ribble FM, an ambitious Radio Station based in the North West, UK.

Competitive Advantage through Technology

Having an MBA(Open) and as an IT Chartered Professional Peter will help you develop a technology strategy that will help you improve how you use technology and also if it is possible in your market place identify a strategic advantage in your industry through the smart use of technology. Peter works with both end user trading and technology based businesses and so can help non-technology businesses to gain a competitive advantage and for technology businesses to see how end users of their technology use it and integrate it into their businesses.

Currently working as part-time Interim IT Manager to quickly work through the challenges faced by the business and put in place long term technology solutions. Working with the teams to introduce enduring change that will support the ambitious growth plans of the business.

Digital Marketing – Your Guide through the Maze

We live in a digital world and with over 50,000 followers and connections across LinkedIn, Twitter and Google+ Peter knows what works and what doesn’t. 

Digital Coach and Management

Looking for somebody to work along side you to drive sales through digital marketing? We use industry standard tools to monitor how well your digital marketing is working and whether anything needs fixing. The software can also match your performance against your competitors.

Extensive Network to get you to the People who Matter

Peter has access to wide network both personally and through my LinkedIn connections (25,000+) which means Peter usually knows somebody who you can rely on to help you.


Offshore sailing (Coastal Skipper), Sea kayaking (4 star), Skiing, Swimming

Work experience

Jun 2001Present

Managing Director


Peter Dickinson operates through KUB as a high growth business coach. Peter helps companies improve their performance by working with the senior management team to identify the vision, develop the strategy to achieve the vision and then go on to help them identify actions for implementing change. This is an action centred approach with the team agreeing to specific actions for implementation at the end of each meeting. 

Documentation is kept to a minimum as the emphasis is on analysis, understanding and action. Documentation for analysis uses one page documents to ensure that they are easy to understand and allow you to see the overall picture.

There are no reports. The support of a business coach means that change is driven at a pace decided by the company and a key part is that knowledge is transferred into the company so that over time key skills are gained when and where they are needed.

Over the last 12 years Peter has run the IT department of a manufacturing business and as a facilitator has helped to implement lean manufacturing and thinking in to production and the offices. On the IT side the server environment has been virtualised and disaster recovery moved on to the cloud. Digital Media projects include moving the web site to WordPress for faster and easier maintenance and foreign language support. A European web site has been set-up and all spares can be purchased on the web. Currently being piloted, trade customers can order products online. The online ordering system is integrated into the main systems so that orders can go seamlessly into production with the web carrying out all the checks and balances. Future developments include smart phone apps for the sales and engineering teams.

Peter was a registered and approved Growth Coach for GrowthAccelerator helping ambitious businesses achieve rapid and sustainable growth by providing tailored expert advice until the project was guillotined by the Government in November 2015.

Peter worked with a wide range of companies through GrowthAccelerator including a very successful web retailer, software houses, veterinary surgery, fuel forecourt services company, metal fabricator, temporary swimming pool provider, specialist PR company and a contract packing and internet fulfilment company.



Designed2Eat Ltd

Designed2Eat Ltd supplies healthy treats both on-line and through independent shops. Designed2Eat has develops its own products as well selling related products manufactured by others. We go to considerable lengths to ensure the quality of the raw materials. No sugar is added, the sweetness comes from the clever use of ingredients. The fudge brownie tastes like a standard fudge brownie but does not have any gluten, eggs or sugar. The key differentiator is that these healthy treats are suitable for people with multiple intolerances, coeliac, IBS sufferers, etc. Also they are suitable following a specific lifestyle such as Vegan, Vegetarian, Paleo, health & fitness conscious as there are no additives and the labels clearly show all the ingredients used.

We also sell to trade including coffee shops, shops selling free from foods, gyms, cross-fits & mobile coffee vans and have competitive pricing for anybody wishing to buy on a regular basis.

The on-line system uses Shopify and bought in apps to provide sophisticated system where the trade and consumers can place orders. Consumers can set-up subscriptions so that they can place regular orders and gain a discount.



Great Sankey High School

Member of the board of Governors at Great Sankey High School to bring business experience to help them on the journey to becoming a Multi-Academy Trust so that they can build on their reputation as an outstanding school (OFSTED 2010).


High Growth Business Coach

Winning Pitch

During the Government sponsored programme Peter was a registered and approved Growth Coach for GrowthAccelerator. GrowthAccelerator is where ambitious businesses go for new connections, new routes to investment and the new ideas and strategy they need to achieve their full potential.

Peter's role as a Growth Coach was to work with companies on a one-to-one basis providing relevant and individual support. He helped with leadership development, strategy, marketing including social media and digital, sales, product/service innovation and development, customer service, operational excellence, technology and organisational structure.

After the programme has now finished Peter is currently working with companies to help them break through their existing thinking and to find new ways to grow their businesses. Quite often this involves going back to what they are passionate about and why their products and services make a real difference to their customers.

Aug 2005Jul 2013


E4A Ltd

E4A provides effective team building and group problem solving to all types and sizes of organisations as leadership, team building and group problem soliving are common skills required by all young and old. E4A provides enterprise challenge days to 11-19 year olds with days designed around the enterprise process using professional mentors and which meet the QCA guidelines. Products include an innovative Enterprise Jigsaw, Posters, a range of easy to understand Business Basics books. Peter is a co-author on all 5 books.

Recently launched Digital products for interactive group learning and action planning including profit improvement and managing digital media implementation. Several enterprise challenge days for schools have been successfully migrated to the interactive group learning environment. 

As Government funding has been withdrawn the company is now dormant.

Jun 2001Mar 2006

Self-employed Business Advisor

Business Link Advisor

Provided general business advice, coaching and specialist IT help including web site development projects to over 250 small and medium sized businesses in East Lancashire.

These businesses were in a wide range of sectors including engineering, manufacturing, technology, the care industry and farming.

Facilitated two large networks of companies. The Digital Alliance was a network of about 85 digital companies in the North West. The Advanced Manufacturing Group was a network of about 80 manufacturing companies in the North West. The groups were funded by Business Link East Lancs.

Oct 1999Mar 2001

Managing Director

Effluents Services Group

The Effluents Services Group supplied waste management solutions to industrial customers and comprised of three divisions: Transorganics Ltd, ESL Industrial Waste Management and Marine. Budgeted turnover was £4.5m, £2m and £230k respectively and the Group employed 90 people in total.Following extensive analysis I made the decision that the receiver should be called in as a direct result of the major loss in turnover caused by the Foot and Mouth crisis.I started working for the Group as an independent consultant in 1994. In July 1999 the Chairman realised that drastic action was required after the departure of the Group Managing Director and the General and Sales Managers for Transorganics. I was appointed General Manager for Transorganics in the July and became the Group Managing Director in October 1999.

Jul 1999Sep 1999

Interim General Manager

Transorganics Ltd

Transorganics was the leading land spreading contractor in the UK recycling industrial waste to agricultural land for the benefit of the environment. I was Interim General Manager as the permanent Sales Manager, General Manager and Managing Director were no longer with the company

Mar 1994Sep 1999



ADSOFT was setup to provide consultancy services to small to medium sized businesses. Initially focused on assisting businesses implement and develop IT systems I developed into providing general business consultancy services whilst studying for an MBA. The MBA was completed in December 1998

Aug 1990Feb 1994

Project & Product Manager / Consultant

Silkmoth Ltd

Project managed bespoke software development. Product manager for two of the companies own software products and IT consultant.

Dec 1986Jul 1990

Scientist/Systems Designer

Shell Research Ltd

Shell Research is part of the research division of Shell. Systems Designer included developing a network of Sun workstations and co-ordinated a self-help group of scientists. Designed and developed a number of scientific models and systems and provided post implementation support