Director of Sales and Marketing
Needham, MA - Director of Sales and Marketing
Company focused on Executive Function Coaching for ADD/ADHD kids. Executing vision of “Join a family that changes lives for a lifetime.” Executive leader responsible for growing sales. Originally brought on to increase New York sales. In three months was leading all sales and marketing efforts of the company and was added to the leadership team. Changed morale of sales and marketing teams which has led to improved communications.
- Increased revenues and clients after being hired. Led sales team to record level sales in company's history.
- Created sales and marketing plan for 2017. In process of implementing social selling via HubSpot. Improved blog presence. Created and implemented a unified look across all marketing material. Decreased marketing costs and budget from 2016.
- Beat second half 2016 forecast for new clients by 10%. Beat second half 2016 revenue forecast by 6%. Beat second half 2016 profit/loss budget.
- Changed script for inbound sales resulting in decreased call time, increased efficiency and improved close rate from 20% to 35%.
- Implemented new website. Researched, implemented and trained staff on new CRM. Integrated CRM with Marketing system. Created slide library for continuity of message. Researched and implemented new project management tool.
- Increased sales meetings by personally working the top end of the funnel as an SDR, Created outside sales procedures. Implemented cadence pre and post referral meeting.
- In process of creating faster referral business through on-line registering of potential clients.