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I am an experienced, hands-on Technical Web Analyst.

I started my career as a web designer then with experience became a full stack web application developer with over 5 years experience in development.

My interest in Business Intelligence was borne out of an interest with helping our users (business and content teams) make sense of the value of our web properties.

I am experienced working with the following technologies as a developer and a technical analyst include;

AWS, Lambda, PHP JS, RDS, MySQL, DynamoDB, CloudWatch, RedShift, EC2, S3, Git, JavaScript, Google Analytics, Google Analytics 360, Chartbeat, Tableu, PowerBI, GTM, DTM, Adobe Analytics among others.

Career Highlights

  • -  I developed one of the most functional and successful account opening application for our client KCB Bank Group allowing virtually any user with valid personal details to open a bank account anywhere, within a website, on email or even on a 3rd party portal in less than 1 minute.
  • Developed Kenya's leading movies and events ticketing platform from the ground up. The application generates considerable revenue stream for our clients digital portfolio.
  • -  Using Analytics data and reports over a period of 3 month's regarding the performance of our organization, The Standard Media group. I was able to convince the editorial team to give the online department autonomy in the presentation of news and information as I showed the readership was 80% the youth and those in the Diaspora and as such no impact on the local daily's circulation.
  • - Working on P&G brands; Gillette, Pampers and Always to achieve media objectives using Google's  360 Analytics suite to measure performances of different digital marketing aspects to deliver reliable information for the media team.
  • -  I've solved multiple algorithm challenges on HackerRank and ProjectEuler.
  • -  I am am a certified Google Analytics and  Digital Analytics Association (DAA) Web Analyst certified professional.
  • -  I am a Google Ad Words certified professional.
  • -  I have more than 100 websites and applications developed and managed over my technical career.
  • - Specialties: Web Development & Management, API Integration, Database Administration,  SEO, Digital Analytics,Product Specialist, Information Architecture, Google Webmaster Tools, Bing Webmaster Tools, Lead Generations

Work experience

May 2017Current

Technical Web Analyst

Nation Media Group

Working with the analytics lead, I am responsible for the successful delivery of BI tools and API integration on our web properties, creating dashboards and other reporting tools to the business and content teams to ensure we try to be a data driven organisation.

By combining my experience as a developer, I was responsible for the development of our internal data warehouse based off Google Analytics reporting tools ( and integrating it with a host of other 3rd part tools to generate reporting dashboards for the business.

I also act as an SEO specialist, spotting new search trends, understanding what they mean, and developing strategies that work within them to ensure we maximize our website traffic

June 2012April 2017

Senior Web Applications Developer


I am responsible of all customer-facing technical product development of NMG across multiple devices and channels by pushing the limits to improve the customer journey experience.

Together with the product managers, I help in translating the product road map to goals for the individual teams. I do this both for web and mobile.

I work diligently with designers, editorial personnel and other Product Owners to develop and improve our website properties' journey easier and intuitive for our users which translates to more revenues for the business

I empower and collaborate with the sales team to unlock their full potential and ensure they are confident enough when pitching for digital sales businesses

I help the business develop and integrate new advertising concepts and techniques for our various web properties within the region

May 2012Aug 2012

Web Developer

AllAfrica Global Media

AllAfrica is a voice of, by and about Africa - aggregating, producing and distributing 2000 news and information items daily from over 130 African news organizations and our own reporters to an African and global public. We operate from Cape Town, Dakar, Lagos, Monrovia, Nairobi and Washington DC.

June 2009May 2012

Assistant Web Master/ Web Designer

Standard Group

As an assistant Webmaster and developer at The Standard Group. I was tasked with the development and maintenance of the various web properties which included The Standard Media's news portal (, Kenya Television Network's website ( among other online tools and utilities for support and productivity.

I was promoted to an assistant web master role to double up with my technical development duties whereby I spearheaded the transformation of and re-launch of the Group's news portal as well as integrated support for our business executives in sourcing for revenue in form of advertisements and partnerships with various agencies including Google's GDN Network and InMobi.

Jan 2007Dec 2008

Trainee Web Designer

Sokoletu Creative

Leanrt and mastered open source technologies of Drupal, Joomla and WordPress while working on clientele web projects.

Supported our clients with developer and design requirements as per the brief from my lead.


May 2012Dec 2015

Bachelor of Business Information Technology

St. Paul's University

The course equips graduates with both business management skills and skills in information technology. It combines the key aspects of Information Technology (covering areas such as software development, communications and networking, security, systems analysis, databases, etc.) with the key facets of business such as accounting, operations management, organization behavior etc

Jan 2016Jan 2016

Google Analytics Individual Qualification

Google Academy;idtf=112619812526053306821;

Feb 2014Feb 2014

Certified Google Analytics Professional

Google Academy

Trained and mastered how the components of the Google Analytics Platform work together to collect and organize the business data you need for reporting and analysis.

Jan 2011Jun 2011

Microsoft Certified IT Professional

Institute of Advanced Technology, IAT

Undertook a course in specializing in Microsoft systems and services support

Jan 2007Dec 2008

Diploma in Computer Engineering

Kenya School of Professional Studies

I undertook a course in  computer engineering in order to possess a range of knowledge and skills to design and develop computer hardware as well as software, and smart devices made up of embedded systems and firmware. At the same time, the Internet of Things (IoT) and Cloud Computing.