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About me

An energetic and results-driven digitally-focused general / country manager with extensive experience in the strategic development of online marketplaces to maximise customer, partner acquisition and business growth. Utilises in-depth knowledge of digital markets and information collated from analysis of products, sales performance, competitor activity and trends, to inform specialised approaches that deliver products in line with local needs. An inspirational leader who drives business success, while ensuring the development of solution-focused individuals who are able to achieve their professional potential.

Work History

Mar 2013Present

General Manager

Key achievements

  • Leading UK and Italian markets to deliver record gross margins due to the successful implementation of a specialised category approach
  • Developing the first TV advert and its corresponding outdoor media campaign


  • Leading the delivery of the of services across 10 countries, with particular focus on critical territories including the UK, Italy and India
  • Planning and effectively implementing the strategic direction of each market, using advanced knowledge of individual market strengths and adopting a niche category approach
  • Recruiting and developing a large multi-disciplined team and leading by example to ensure their motivation to deliver sustained growth for shareholders
  • Talking full financial responsibility for a £10+ million budget and controlling finances and expenditure including delivering pitches and forecasts to the board and major shareholders
  • Working with traditional media to educate and migrate new demographics to online classifieds
  • Making difficult decisions to ensure the effective allocation of resources to developing markets by closing operations within underperforming / low growth high spend markets

Oct 2011Mar 2013


Key achievements

  • Played a lead role in developing the site from a small player to the second biggest in the UK market in less than one year, at the same time as maintaining a profitable gross margin


  • Directed online content and traffic acquisition across all English speaking territories
  • Managed territory-specific budgets and adapted to fluid market needs to distribute spend and income goals to ensure achievement of pre-set annual gross margin targets of £3 million+
  • Optimised an existing network of partnerships, while looking to exploit more high profile partnerships that could deliver traffic and content, while developing the brand
  • Adapted traffic acquisition strategies to local country needs and ensured the effective prioritisation of online budgets to develop localised, rather than generic global creatives

Affiliate Window

Nov 2010Sep 2011

Key Accounts Manager

Working on one of the network's largest accounts, Sky, successfully pitching and launching the Sky existing customer upgrade affiliate program and a soft re launch of the Sky Ireland program including managing the program migration from

Oct 2008Nov 2010

Sales / Account Manager

Working within a newly formed team strategising and planning the future of LateRooms affiliate team. Pitching and winning high profile partners for the business in a very competitive field including airports and events.

Mar 2007Oct 2008

Resource and Planning Analyst

Involved in complete call centre overhaul including moving from an antiquated routing technology to one of the market leaders.


Harvard Business School - HBX


Disruptive Strategy with Clayton Christensen 

Disruptive Strategy helps students become fluent in disruption theory and gain confidence in articulating complex viewpoints, apply strategic frameworks to assess new opportunities and potential threats, and acquire techniques for executive-level strategy formulation and team management. The program was developed by leading Harvard Business School faculty and is delivered in an active learning environment based on the HBS signature case-based learning model.



Postgraduate Diploma in Direct and Digital Marketing

  • Define business and marketing objectives that are realistic in today’s challenging environment
  • Develop the strategy, plan, implement and evaluate effective, integrated direct and digital marketing programmes
  • Plan and implement effective, profitable customer acquisition strategies along with engaging and rewarding retention strategies
  • Identify, obtain, analyse and apply customer insight to improve your marketing communications mix
  • Test, measure and refine marketing programmes to achieve your business objectives and improve ROI

Manchester College


Level 3 NVQ

NVQ's covered Management, Business Development and Customer Experiance.


Acquisition Channels (PPC, SEO, Affiliates, Email Marketing) | Monetisation Channels (Direct Media Sales, Internal Monetisation, Advertising Agencies and Networks) | Key Strategic Partnership Management | Marketing and Brand Development | Leadership and People Management | Multi-million Pound Budget Management | Full Profit And Loss Responsibility | Marketplaces (Jobs, Property, Cars and Personals)

Interests and activities

A keen interest in all things digital, foody, volunteer work and travelling to places including the Americas, much of Europe and the Far East. Currently co-working on a new gay dating app with funding and people within DMC.