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Peter Dickinson MBA, MSc(Eng), CITP, CEng, MIOD

Fractional IT Director | Digital Specialist


Looking for a flexible interim/fractional IT Director who has worked with client companies to develop their IT Strategy and who can work with you on a interim/part-time basis so that you get the right expertise at a senior level but with out the high cost?

Peter has been involved in technology for many years. He has written software, managed software development projects, implemented and managed IT and telephony infrastructure (On Premise & Cloud), managed change including in manufacturing and eCommerce environments and understands how to introduce agile into businesses (not just for software development).

Competitive Advantage through Technology

Having an MBA(Open) and as an IT Chartered Professional Peter will help you develop a technology strategy using simple and easy to understand approaches that will help you improve how you use technology and identify a strategic advantage in your industry through the smart use of technology. Peter works with both end user trading and technology based businesses to help them identify how to gain a competitive advantage through the use of technology. Examples include a Forecourt Services business where Peter brought the external development in house and they now have a team of 5 developers or an Energy Broker that has now recruited 3 developers on the back of a technology based strategy. Comfortable with working at all levels in an organisation from the CEO to the shop floor.

Project Management 

Working in a fast moving business environment where change is inevitable then you need to take an agile approach. However, if in some projects where 80% of the cost is built in at design stage then a waterfall approach is required with careful planning undertaken to ensure project success.

Peter has used a range of tools over the years, including Microsoft Project but prefers the more agile tools such as Asana, Trello and Basecamp. However,spreadsheets can also work and Peter has a simple objective driven approach for senior managers who just want to see the objectives and milestones. Current project is as part-time Interim IT Project Manager to quickly work through the challenges faced by the business and put in place long term technology solutions. Here spreadsheets with quarterly objectives are used for senior managers and Basecamp for the team.

Software Development

Peter has used both Waterfall and Agile approach to software development. Currently managing two technical people for a client and using an agile approach with weekly sprints. Prior to that at ADSOFT, Silkmoth, Shell, The Electricity Council and Liverpool University Peter has written thousands of lines of code. 

Infrastructure Project Management

As part of a recent interim project, Peter is designing and planning the client's cloud based infrastructure. Part of the process involves evaluating other providers as well as getting better value from the current provider. In the past Peter was a part-time IT Manager for over 12 years with a manufacturer. He upgraded their infrastructure (IT and telephony) several times. As founder of ADSOFT Peter managed clients' ICT infrastructure for over 5 years.

Digital Coach and Management

Looking for somebody to work along side you to drive sales through digital marketing? Peter has presented workshops, seminars and has an eBook out on Digital Marketing Management. 

We live in a digital world and with over 50,000 followers and connections across LinkedIn, Twitter, Instagram and Google+ Peter knows what works and what doesn’t. 

Work experience

Jun 2001Present

Founder & Managing Director


Peter Dickinson operates through KUB as a business coach.

Over a 12 year period (2003-2015) Peter ran the IT department of a manufacturing business and as a facilitator has helped to implement lean manufacturing and thinking into production and the offices. On the IT side the server environment was virtualised and disaster recovery moved on to the cloud. Digital Media projects include moving the web site to WordPress for foreign language support. A European web site was set-up and all spares purchased online. Connecting external & internal systems trade customers could order products online. 



Designed2Eat Ltd

Designed2Eat Ltd supplies healthy treats on-line and to trade. The on-line shop uses Shopify. Paperwork has been eliminated as the accounts are in Xero. Purchase invoices are imported via ReceiptBank and Amazon is connected to Xero.

Jul 2017Present

Non-Executive Director

Ribble FM

RibbleFM is a dedicated community radio serving the Ribble Valley in Lancashire (North West UK). The Ofcom license is for 35 plus. Recruited for ICT/Digital knowledge



Great Sankey High School

Member of the board of Governors at Great Sankey High School. Introduced a free app to help them improve communication with stakeholders.


High Growth Business Coach

Winning Pitch

Principally a Growth Coach but was referred to a number of companies to help them with ICT Strategy/Digital Marketing

Aug 2005Jul 2013


E4A Ltd

A cloud based system was developed for managing the education business so that offices weren't required. Also, developed a number of prototype educational management systems.

Jun 2001Mar 2006

Self-employed Business Advisor

Business Link Advisor

Provided general business advice, coaching and specialist IT and digital marketing support including web site development projects to over 250 SMEs in East Lancs.

Facilitated two large networks of companies. The Digital Alliance was a network of about 85 digital companies in the North West. The Advanced Manufacturing Group was a network of about 80 manufacturing companies in the North West. The groups were funded by Business Link East Lancs.

Oct 1999Mar 2001

Managing Director

Effluents Services Group

This was a waste management business and used technology to be more effective.

Jul 1999Sep 1999

Interim General Manager

Transorganics Ltd

This was a waste management business and used technology to be more effective.

Mar 1994Sep 1999



ADSOFT was setup to provide consultancy services to small to medium sized businesses. Initially focused on assisting businesses implement and develop IT systems I developed into providing general business consultancy services whilst studying for an MBA. The MBA was completed in December 1998

Aug 1990Feb 1994

Project & Product Manager / Consultant

Silkmoth Ltd

Project managed bespoke software development. Product manager for two of the companies own software products and IT consultant.

Dec 1986Jul 1990

Scientist/Systems Designer

Shell Research Ltd

Shell Research is part of the research division of Shell. Systems Designer included developing a network of Sun workstations and co-ordinated a self-help group of scientists. Designed and developed a number of scientific models and systems and provided post implementation support


Senior Programmer/Analyst

The Electricity Council

Introduced the first IBM PCs. Specified, designed and developed a number of statistical models and systems and provided post implementation support.