Perry Lyndon-James

  • Perth Western Australia
  • +61 (0) 439525546
  • plyndonj@gmail.com
Perry Lyndon-James

Digital Marketing Strategist

Summary

An experienced digital strategist and operations leader with 7 + years across a wide spectrum of communications disciplines including PR, corporate communications, traditional/digital marketing, investor relations, social media and online media.

References available on request.

Education

Education
Aug 2006 - May 2009

B.A. Communications

Loyola Marymount University, Los Angeles

Cumulative GPA: 3.6/ Major GPA: 3.83

Academic Dean's List: 2006, 2007, 2008, 2009

Honors Elegibility: Lambda Pi Eta Communication Honors Society (Upsilon Phi Chapter)

Work History

Work History
Dec 2012 - Aug 2015

Digital Marketing Manager

Aspermont Limited
  • Provide strategic advice, guidance and manage multiple projects that include SEO, SEM and social media activities to enhance site traffic and user engagement across the Group’s portfolio of 20+ online subscription products
  • Manage the Group's social media presence across multiple products to meet key performance targets including continuous social growth, website traffic growth and ongoing lead generation
  • Develop and deliver detailed, customized reporting capabilities for tracking digital marketing initiatives as well as strategies for optimization
  • Monitor group-level analytics to identify and communicate issues/opportunities with both organic and paid campaigns while ensuring they stay within budget
  • Provide staff with training and ad-hoc support in reporting, digital lead generation and social media outreach processes
  • Work with web designers and marketing team to identify potential design improvements in line with digital media initiatives
Jan 2012 - Dec 2012

Founding Team Member - Digital Strategy & Operations

BD Health Partners  (JackedPack.com)

Founding team member of JackedPack.com, an internet subscription-based sports nutrition start-up with both b2c retail and b2b service components. Acquired by IdeoClick in February 2015.

  • Created and developed  brand  identity and positioning in conjunction with competitive market analysis
  • Conducted PR outreach with traditional journalists and online blogs resulting in articles and endorsements by TIME Magazine, Men's Health and Greatist.com 
  • Supervised planning, maintenance and assessment of social media presence & digital ad campaigns (including budget, analytics, traffic)
  • Spearheaded brand/client acquisition resulting in service contracts with over 50+ multinational sports nutrition manufacturers
  • Managed ongoing brand  relationships (including but not limited to: scheduling product delivery & inventory, development of promotional materials, administering of data services, campaign analysis and review)
  • Coordinated with specialty agencies & external consultants to ensure timely completion, delivery and rotation of creative assets
  • Investigated, cultivated and finalised strategic online media partnerships and cross promotional opportunities (examples available by request)
Sep 2010 - Jan 2012

Corporate Communications Coordinator

Water Resources Group Ltd.
  • Oversaw all communications to the market for an ASX publicly listed international water treatment utility
  • Supervised and implemented comprehensive marketing rebrand for NASDAQ listing (Q1 2013)
  • Managed the creation of equity research reports via US and Australian brokerage houses (subsequently raised $1.8 million as of October 2012)
  • Coordinated with financial PR firms regarding planning, strategy and implementation of price sensitive news
  • Conducted market research and competitive analysis of contending technologies in the water treatment/supply sector
  • Assisted in project planning, proofing and editing all external sales and communications materials
  • Enforced branding TOS policies with JV partners/media to comply with corporate guidelines
  • Provided detailed reporting of online media presence, shareholder communications and contact subscriptions
  • Developed operational templates for use in project management, sales and business development
  • Managed allocation of all communications related expenditure
Aug 2009 - Sep 2010

Assistant Strategist, Digital  

TBWA\Chiat\Day & OMD
  • Participated in and organized client/vendor strategy sessions and negotiated media buys
  • Managed comprehensive campaign reports using online media tools (Comscore, MediaMind and Nielsen Online)
  • Prepared media flowcharts, insertion orders, media buys, PowerPoint decks for client media and sales teams
  • Updated media activity, managed delivery and rotation of creative assets and resolved budget discrepancies
  • Tracked multimillion dollar media expenditures (across three individual accounts) to ensure budget compliance
  • Conducted competitive reporting for the financial services, travel/tourism and retail sectors

Qualifications

  • Excellent verbal & written communication skills
  • Proficient with MS Office Suite (Word, Outlook, Excel, PowerPoint)
  • Experienced  manager  of e-commerce management platforms (Shopify, Chargify) as well as other front-end contentmanagement systems (WordPress, IRM HQi)
  • Accomplished operator of social media outlets (Facebook, LinkedIn, Twitter, Pinterest, Instagram, Hootsuite) as well as other online and  mobile apps that work in conjunction with them  (SurveyMonkey,  MailChimp, Punchtab)
  • Well versed in site specific and campaign analytics software including Google Analytics, MediaMind, ComScore)

Interests

  • Freelance contributor for online forums in the health/wellness community
  • Extensive travel experience (has lived and worked in USA/Australia/UK)
  • Regularly attends cooking classes, professional networking  and local sports events