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#DigitalStrategist making colourful advertising campaigns, extensively from intense #awareness to #performance based with #sales-driven optimisation. #InternationalWorkingExperience through connected working with #Global and #Regional Stakeholders. #InnovativeMediaMaker keens on using #practicaltechnologies to solve client's communications challenges based on #insightfulanalysis done through #dataanalytics and #humanpsychologystudying.
Proudly serving for various industry: Automotive, Consumer Electronics, Hospitality, FMCG, Beverage, Pharmacy, Banking & Finance, Insurance, B2B, Cosmetics, etc.

Work experience

Feb 2018April 2018

Media - Digital Manager


  • Appointed as a main contact of Digital Department. Communicated and leaded directly to Clients, Internal Team, Partners;
  • Leaded client's partnership through direct and indirect meetings & presentations for digital campaigns and proposals;
  • Leaded internal team's performance by offering positive challenges in planning and technical optimisation;
  • Liaised with Digital Partners to conduct Digital Training sessions for clients and internal team;
  • Resettled the the process of working process, from the fundamentals to advancements;
  • Managed digital media campaigns and measured their efficiency;
  • Educated and updated Digital Landscapes (Media Insights, Digital Journey, Audience Insights, Competitor Analysis, Regional & Local Standards) / Updates (Google, Facebook, Ad-network, AI, Programmatic, Affiliate) to maintain the goodness of team member's ability and client's understanding;
  • Increased dept. revenues by making proactive- approach via digital proposals and opportunities.
Publicis Groupe
jun 2017Nov 2017

Strategic Digital Planner


  • Positioned as key contact of digital planning and communications;
  • Leaded campaign's performances, extensively from Awareness to Performance-based campaigns;
  • Investigated campaign's issues and provided solutions to enhance performances, meeting challenging metrics: Visit Rate, Sales Engagement, Cost Per Visit, Cost per Viewable Impressions, Conversions Rate, Sales Rate;
  • Trained internal team: Digital Fundamentals, Samsung's Tracking / Analysis, Digital Optimisation (Google & Facebook);
  • Updated clients the digital fundamentals and digital landscapes and new efficient ad-formats;
  • Participated in Samsung's Regional Training towards Adobe Omniture Analysis;
  • Liaised with clients and their agencies / partners to lead the digital targeting / channels / tagging adapted to creative formats and website's performances;
  • Consulted clients the effectiveness of specific channels / ad-formats and different types of campaign's objective; 
  • Centralised the communications and technical process for every digital campaign.
Jan 2015MAY 2017

Digital Planner

Clients: Ariston, ANZ, AJ Pharma, HP, HTC, Laguna, Piaggio, Pocari Sweat, Pfizer, Resort World Sentosa, SC Johnson & Son, Traphaco

  • Liaised with clients to get & deal briefs in initial stage and to get & solve feedback during campaign occurs;
  • Strategised digital proposal based on client's brief to participate in Digital Pitches, both Regional and Local levels;
  • Transferred client’s brief into digital ideation with details of planning & implementation;
  • Propose to client’s online media / platform strategies to address their communication message;
  • Strategic development and implementation of marketing campaigns across all channels and disciplines;
  • Managed digital media campaign and measuring its efficiency which frequently done through following tasks: checking placement’s availability, revising plan if any changes required, booking, doing weekly report/ monthly report/ post buy report/ quarterly review and giving out better directions to vendors / publishers to meet all media metrics: Impression, Clicks, CTR, VTR, Reach, etc.
  • Managed social content and its creative directions;
  • Digital platform study & efficient usage: Google Adwords, Mediamind, Comscore, Choice4 and Social Media Tools.
The Color Club International
Dec 2013Jul 2014

Content Marketing Executive / Account Executive / Producer

  • Planned and executed sales strategies aimed towards potential B2B clients;
  • Maintained relationships with current and potential clients through regular communication;
  • Oversaw online marketing plans, focusing on promotional activities through key social networks (LinkedIn, Facebook, Behance, Pinterest, Google Plus, etc.) and content marketing strategies;
  • Transferred client concepts to designers / suppliers through production briefs. 
  • Overviewed projects to ensure all client requirements are met. 
  • Possessed a holistic understanding of the company’s strategic tools, strengths & weaknesses, and qualitative value. 
  • Oversaw account project tasks including timelines, budgets, resources, client requests, etc. 
  • Engaged in long term relationships with clients, accounts, creative teams, and suppliers. 
  • Managed project contracts and work with the financial department to manage job reconciliation, client billings, and due payment




Google Ads, Google Marketing Platforms, Google Ad Manager, Facebook Ad Manager, Adobe Omniture, comScore, Mediamind, Global Web Index, Euro-monitor, SocialBaker, Social Blade, Social Tools


Communications, Negotiation, Management, Creative Thinking, Creative Writing, Planning And Organizing, Strategic Planning

Upper - Intermediate


English - B2 - IELTS 6.5 

Vietnamese - Native Speaking

German - B1 - DW - Deutsch Interaktiv 



Digital Marketing Strategy - Campus based - Certificate

Learned everything I need to know to be able to create a successful digital marketing campaign. Each topic enabled me to build towards my own digital marketing strategy. I learned the capabilities of the tactics, timing and techniques and what to measure to make sure my efforts return my investment (ROI). Subjects: Creating measurable objectives, costumer profiling, UX Design for Website, Customer Experience, SEO, Social Media, Content Marketing, Email Marketing, Online PR, The Impact of Mobile on Digital, Affiliate, Strategy & Planning.

Van Lang University
Sep 2009Jul 2013

Public Relations Practitioner - Campus based - Bachelor Degree

The field of public relations is an inter-disciplinary subject between economics and social sciences. All basic courses provide the students with elementary knowledge, like: General Economics, Administration, Basic Marketing, General Theory of Journalism and Communications, Newspaper Types. etc. The advanced courses give a deep inside into the different aspects of the subject, such as Event Management, Branding, Corporate Culture – Internal PR, Community Activities, Development and Management of a Communication Campaign, the Relationship Between Public Relations and Advertising, Marketing, etc.

BMG International Education

PR Specialist - Campus based - Certificate

Learned and practiced each subject with dedicated guidance from BMG's professionals.

Subjects: Crisis Communications Management, Communications Planning, IMC Planning, Event Organization, Government & Media Relationship, Marketing.