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Summary

#DigitalStrategist making colourful advertising campaigns, extensively from intense #awareness to #performance based with #sales-driven optimisation. #InternationalWorkingExperience through connected working with #Global and #Regional Stakeholders. #InnovativeMediaMaker keens on using #practicaltechnologies to solve client's communications challenges based on #insightfulanalysis done through #dataanalytics and #humanpsychologystudying.
Proudly serving for various industry: Automotive, Consumer Electronics, Hospitality, FMCG, Beverage, Pharmacy, Banking & Finance, Insurance, B2B, Cosmetics, etc.

Work experience

group-m
Feb 2018April 2018

Media - Digital Manager

Clients: MASAN, ZOTT, VERITAS, MUNDI PHARMA

  • Appointed as a main contact of Digital Department. Communicated and leaded directly to Clients, Internal Team, Partners;
  • Leaded client's partnership through direct and indirect meetings & presentations for digital campaigns and proposals;
  • Leaded internal team's performance by offering positive challenges in planning and technical optimisation;
  • Liaised with Digital Partners to conduct Digital Training sessions for clients and internal team;
  • Resettled the the process of working process, from the fundamentals to advancements;
  • Managed digital media campaigns and measured their efficiency;
  • Educated and updated Digital Landscapes (Media Insights, Digital Journey, Audience Insights, Competitor Analysis, Regional & Local Standards) / Updates (Google, Facebook, Ad-network, AI, Programmatic, Affiliate) to maintain the goodness of team member's ability and client's understanding;
  • Increased dept. revenues by making proactive- approach via digital proposals and opportunities.
Publicis Groupe
jun 2017Nov 2017

Strategic Digital Planner

Clients: SAMSUNG, MEAD JOHNSON NUTRITION, BASF 

  • Positioned as key contact of digital planning and communications;
  • Leaded campaign's performances, extensively from Awareness to Performance-based campaigns;
  • Investigated campaign's issues and provided solutions to enhance performances, meeting challenging metrics: Visit Rate, Sales Engagement, Cost Per Visit, Cost per Viewable Impressions, Conversions Rate, Sales Rate;
  • Trained internal team: Digital Fundamentals, Samsung's Tracking / Analysis, Digital Optimisation (Google & Facebook);
  • Updated clients the digital fundamentals and digital landscapes and new efficient ad-formats;
  • Participated in Samsung's Regional Training towards Adobe Omniture Analysis;
  • Liaised with clients and their agencies / partners to lead the digital targeting / channels / tagging adapted to creative formats and website's performances;
  • Consulted clients the effectiveness of specific channels / ad-formats and different types of campaign's objective; 
  • Centralised the communications and technical process for every digital campaign.
OMNICOM MEDIA GROUP
Jan 2015MAY 2017

Digital Planner

Clients: Ariston, ANZ, AJ Pharma, HP, HTC, Laguna, Piaggio, Pocari Sweat, Pfizer, Resort World Sentosa, SC Johnson & Son, Traphaco

  • Liaised with clients to get & deal briefs in initial stage and to get & solve feedback during campaign occurs;
  • Strategised digital proposal based on client's brief to participate in Digital Pitches, both Regional and Local levels;
  • Transferred client’s brief into digital ideation with details of planning & implementation;
  • Propose to client’s online media / platform strategies to address their communication message;
  • Strategic development and implementation of marketing campaigns across all channels and disciplines;
  • Managed digital media campaign and measuring its efficiency which frequently done through following tasks: checking placement’s availability, revising plan if any changes required, booking, doing weekly report/ monthly report/ post buy report/ quarterly review and giving out better directions to vendors / publishers to meet all media metrics: Impression, Clicks, CTR, VTR, Reach, etc.
  • Managed social content and its creative directions;
  • Digital platform study & efficient usage: Google Adwords, Mediamind, Comscore, Choice4 and Social Media Tools.
The Color Club International
Dec 2013Jul 2014

Content Marketing Executive / Account Executive / Producer

  • Planned and executed sales strategies aimed towards potential B2B clients;
  • Maintained relationships with current and potential clients through regular communication;
  • Oversaw online marketing plans, focusing on promotional activities through key social networks (LinkedIn, Facebook, Behance, Pinterest, Google Plus, etc.) and content marketing strategies;
  • Transferred client concepts to designers / suppliers through production briefs. 
  • Overviewed projects to ensure all client requirements are met. 
  • Possessed a holistic understanding of the company’s strategic tools, strengths & weaknesses, and qualitative value. 
  • Oversaw account project tasks including timelines, budgets, resources, client requests, etc. 
  • Engaged in long term relationships with clients, accounts, creative teams, and suppliers. 
  • Managed project contracts and work with the financial department to manage job reconciliation, client billings, and due payment

Skills

HTML, CSS, GOOGLE TAG MANAGER, SALESFORCE, CONTENT MARKETING AND SEO ANALYSIS & OPTIMISATION

Intermediate

Google Ads, Google Marketing Platforms, Google Ad Manager, Facebook Ad Manager, Adobe Omniture, comScore, Mediamind, Global Web Index, Euro-monitor, SocialBaker, Social Blade, Social Tools

Advanced

Communications, Negotiation, Management, Creative Thinking, Creative Writing, Planning And Organizing, Strategic Planning

Upper - Intermediate

Languages

English - B2 - IELTS 6.5 

Vietnamese - Native Speaking

German - B1 - DW - Deutsch Interaktiv 

Education

UNIVERSITY OF THE ARTS LONDON
20172017

Digital Marketing Strategy - Campus based - Certificate

Learned everything I need to know to be able to create a successful digital marketing campaign. Each topic enabled me to build towards my own digital marketing strategy. I learned the capabilities of the tactics, timing and techniques and what to measure to make sure my efforts return my investment (ROI). Subjects: Creating measurable objectives, costumer profiling, UX Design for Website, Customer Experience, SEO, Social Media, Content Marketing, Email Marketing, Online PR, The Impact of Mobile on Digital, Affiliate, Strategy & Planning.

Van Lang University
Sep 2009Jul 2013

Public Relations Practitioner - Campus based - Bachelor Degree

The field of public relations is an inter-disciplinary subject between economics and social sciences. All basic courses provide the students with elementary knowledge, like: General Economics, Administration, Basic Marketing, General Theory of Journalism and Communications, Newspaper Types. etc. The advanced courses give a deep inside into the different aspects of the subject, such as Event Management, Branding, Corporate Culture – Internal PR, Community Activities, Development and Management of a Communication Campaign, the Relationship Between Public Relations and Advertising, Marketing, etc.

BMG International Education
20112011

PR Specialist - Campus based - Certificate

Learned and practiced each subject with dedicated guidance from BMG's professionals.

Subjects: Crisis Communications Management, Communications Planning, IMC Planning, Event Organization, Government & Media Relationship, Marketing.

Interests