PERRI L BESSERER

ENTREPRENEUR| DESIGNER| CO-ACTIVE COACH 

Work History
2010 - 2015

Professional Life & Success Coach

NuYU Life Skills Company
  • responsible for client recruitment/sales/RFPs
  • conducts daily business operations
  • performs daily sessions with clients dealing with stress, anxiety, fear, worry
  • practices leadership model
  • creates and implements presentations
  • facilitation & program writing
  • writes & maintains social media apps/website
  • manages accounting & billing
  • provides creative branding & graphic design elements 
  • maintains certification & knowledge with growth based learning
  • promotes entrepreneur business/networking
  • public speaking
  • performs one hour sessions, seminars, retreats, etc
2002 - 2015

Homemaker

MOM
  • responsible for daily organization
  • maintains balance
  • handles conflict/resolution
  • practices resiliency
  • team building & leadership
  • multitasking & flexibility
1994 - 2015

Freelance Graphic Designer/Consultant

Blu Inc Creative Co.
  • responsible for client recruitment/sales  /RFPs
  • conducts daily business operations
  • creates and designs for various clients/projects
  • practices strong work ethic under tight deadlines
  • implements marketing from concept to      final production for all kinds of business branding (print materials such as logos, business  cards, envelopes, stationary, invitations, reports, newsletters, posters, displays, directories, signage, brochures,  flyers, promotional, outdoor, tv & radio, newspaper ads, etc); wayfinding signage
  • facilitation & public speaking
  • manages accounting & billing
  • provides efficient target market research & focus group evaluation
  • maintains certification & knowledge with growth based learning
  • promotes entrepreneur business/networking
  • maintains upkeep of technology
  • coordinates with clients, suppliers, decision makers, etc. working with government agencies, advertising agencies, marketing/media companies & private businesses
  • works in partnership & collaboration 
  • writes/maintains social media/website
  • award-winning creative with ACE
2002 - 1997

Art Director/Consultant/Manager

g2 Marketing
  • was responsible for managing busy art       department with staff
  • conducted daily business operations &   implemented docket system
  • created and designed for various clients/projects
  • implemented marketing from concept to final production for all kinds of business branding        (print materials such as logos, business cards, envelopes, stationary, invitations, reports, newsletters, posters, displays, directories, signage, brochures, flyers, promotional, outdoor, tv & radio, newspaper ads, etc); wayfinding signage
  • practiced strong work ethic under tight deadlines
  • implemented marketing from concept to final production
  • facilitation & public speaking
  • provided ideas for strategic marketing & communication plans
  • provided efficient target market research & focus group evaluation
  • provided art direction for photoshoots, tv & radio commercials, presentations and RFPs
  • provided art direction for photoshoots, tv & radio commercials, presentations and RFPs
  • streamlined production for agency
  • conducted recruitment, training & mentoring
  • proofing & copywriting 
  • quality assurance & control
  • presentation design which led to business contracts
  • maintained website
  • award winning creative/art direction with ACE
1990 - 1994

Junior/Senior Designer

Hook Outdoor Advertising
  • created and designed for various clients/projects (such as outdoor/billboards, mall ads, directories, transit advertising, theatre ads & production, fort edmonton park signage; alberta museum signage/ads, etc.
  • practiced strong work ethic under tight deadlines
  • implemented design from concept to final production
  • collaborated with clients, internal departments and suppliers
  • provided hand drawn mockups & illustrations
  • worked every department in design to silkscreening, projection, construction 
  • worked under direction well
  • award winning artist with ACE

Education

Education
2010 - 2012

Co-Active Professional Coaching Certification CPCC

The Coaches Training Institute CTI

Described as the Harvard of Coaching Schools; specializes in co-active guidance; I hold a CPCC accreditation as well as a ACC with the International Coaches Federation ICF.

1987 - 1989

Advertising & Public Relations Diploma

Grant MacEwan University

Having a natural creative talent for graphic design, I chose this route to help me better understand marketing and client interaction. As a result of this path, I am better able to qualify clients, can sell my artwork, have developed a stronger, intuitive perspective and understand how to create target defined marketing. I continue to add and upgrade skills with various computer courses and art courses.