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Percy J. Lau

Retail Manager with extensive experience in startup and established retail operations roles.


Skilled retail manager leading all aspects of retail operations (e.g., inventory, cash handling, banking, merchandising, sales strategies, customer service, hiring, payroll, employees and managers training) reinforced with bilingual fluency in Spanish.

With over 32 years of retail management and sales experience at a small company in Honolulu specializing in books, comics and music. Promoted over the years based on performance, always available attitude and willingness to take on new duties. Responsibilities in Retail Store Operations include: 15 years as General Manager, 14 years as District Co-Manager, and 3 years as Store Manager, Department Manager, Supervisor and Cashier.


Co-managed my employer best year in sales achieving 10.5 million dollars.

Employees and Managers Training with focus in customer service.

Creation, Supervision and Implementation of company’s procedures where none existed or needed improvement.

Planned and executed five new storefronts in thirty years.

Designed store layouts to constantly improve the flow of customers on the sales floor.

Developed the first TV commercial for Jelly’s.

Work History

Jan 2001Jan 2016

Owner/General Manager

Amazing Phoenix Corporation. dba: Jelly's, Aiea, HI (No longer in business)
  • Manage two shops with combined average sales of 2.5 Million per year.
  • Handled daily banking, bookkeeping, sales data entries, account payables and receivables, budgets, p&l reports and human resources.
  • Prepared weekly and monthly sales reports for promotional strategies, budgets and sales reviews.
  • Negotiated with distributors/vendors and landlords when opportunities or concerns developed.
  • Supervised and trained two store managers and two assistant managers focusing on customer service, scheduling and conflict solutions.
  • Decided advertising budgets, types and ratio of success.
  • Continuously searched for cost saving measures at all levels in company.
Sep 1998May 2000

District Co-Manager

Archipelago Inc. dba: Cheapo's/Jelly's (No longer in business) 
  • Co-Managed two locations, and directly supervised three departments.
  • Directly responsible for 40% of company’s sales.(Company annual sales of 3 M+)
  • Managed inventory ordering, receiving, pricing, profit margins, merchandising and store promotions.
  • Hired, trained, encouraged and coordinated a staff of 8.
  • Improved store layouts and increased monthly sales.
  • Implemented new owner's plans and procedures.
  • Helped with the transition of the company from previous owners.
Nov 1991Sep 1998

District Co-Manager

Total Entertainment Inc. dba: Jelly's (No longer in business)
  • Co-Managed three locations, and directly supervised three of 5 departments in the company.
  • Continued planning and co-managing store promotions.
  • Continued implementing procedures to standardize work at all locations.
  • Member of the team that decided company’s direction.
  • Directly responsible for 50% of company’s sales. (Company annual sales of 5 M+)
  • Managed inventory ordering, receiving, pricing, profit margins, merchandising and store promotions.
  • Hired, trained, motivated and coordinated a staff of 10-15.
  • Improved store layouts and increased monthly sales.
Jul 1983Nov 1991

District Co-Manager

Tim Chuck Inc. dba: Jelly's Comics & Books
  • Helped with the merger that took over operations in 1991
  • Co-Managed three locations and directly supervised three of five departments.
  • Co-Managed a staff of 39.
  • Started company’s promotions including comic writers and artists autograph sessions and Jelly’s first TV commercial.
  • Planned company’s expansion in 1988 managed the opening of second location and third location in 1990.
  • Managed inventory ordering, receiving, pricing, profit margins, merchandising and store promotions.
  • Helped achieved company sales record in 1990 (10.5 million dollars)
  • Helped writing company’s first employee manual.
  • Hired, trained, motivated and coordinated a staff of 15.
  • Improved store layouts and increased monthly sales.
  • Developed and created procedures that helped a young company establish a clear way of dealing with daily administration routines, employees, product purchasing and retail prices.



General Courses

University of Phoenix
Apr 1976Dec 1981

High School Diploma

Colegio San Juan 



Manager Skills

Total Commitment to Outrageous Customer Service.

Ability to communicate, motivate and lead employees.

Understanding the need to work under pressure and challenging situations.

Willingness to adjust scheduled time to continue working until job is done.

Planning and scheduling instead of making time to reach goals.

Flexible and mentally tough to deal with day-to-day variables.

Bookkeeping knowledge to help find problems in sales floor, often COG ratios, sales/cost variances, inventory turnover annual counts, sales per square foot of space, etc.

Additional Skills:
  • CPR Certified
  • Forklift trained (not yet certified)
  • 10-key calculator by touch
  • Bilingual (Spanish/English)
  • Computer hardware: Troubleshooting Macintosh and Windows PCs hardware (hard drives, ram, graphics cards, etc.)
  • Computer software:

            Windows: QuickBooks, Microsoft Office (excel, word, etc), Adobe Elements, most browsers.

            Macintosh: Microsoft Office (Excel, Word, etc…), AppleWorks,   Spin Doctor (Audio Archiving Software), DeClick and Denoise (Audio Restoration), Photoshop, Illustrator, Discus (Print Layout for             Compact Disc), Toast (Disc Recording), most Browsers.

  • Operating Systems:

            Macintosh X (10.4, 10.6, 10.7, 10.8, 10.9, 10.10) operating             Systems.

            Microsoft XP, Vista, Windows 7 and Windows 8 (8.1) Operating Systems.

Additional Information

Hobbies: Golf, Carpentry and Vinyl Music Digital Restoration.

Comic Books Expert, 32 years of knowledge from grading to investing advise.

Ability with many power tools, plumbing, electrical (switches, plugs, wiring, lighting.)