Download PDF

Work experience

Nov 2008Present

Marketing & PR Manager

TNR Communications, Press Association

As Marketing and PR Manager I have worked across an extensive client portfolio including Guinness World Records, Triumph International, Speedo, Royal Mail, Nestle, Samsung, National Lottery Good Causes and Celebrity Cruises.

  • Experienced in delivering high quality marketing, PR and communication campaigns
  • All aspects of media & public relations for clients, including: writing & distributing press releases and broadcast advisories for national, regional & trade media across all platforms (TV, radio, online & print)
  • Experienced in the use of website design programmes, CRM and e-marketing.
  • Management of Google Analytics, SEO and database analysis for the development of sales leads.
  • Organising PR and media conferences/events, educational photography and video workshops and meet the media panel debates.
  • Wrote original content to strengthen brand awareness, integrity, and the image of the company through social media, E-mail campaigns, and online relationship building.
  • Managed a wide range of public relations activities, including Online Advertising, Strategic Marketing, and campaign coordination.
  • Designed bespoke websites (Online Press Office) for all clients to advance the objectives and success of distribution to the UK and international media.

Highlights: Finalist at PR Week Awards 2010 for Best use of TV, Radio and Internet

                    Winner of the Twit Awards 2009 for Best use of Photography

                    Finalist of the Twit Awards 2010 for Best B2B feed.

Jun 2008Nov 2008

Project Manager

ITV

  • Project Manager for the production team on '60 Minute Makeover' making close connections with suppliers, clients and the media for the four shoots each week across the UK. 
  • Management of casting activities, co-ordination of various activities from research, through to edit/production, planning the distribution/screening of the end product.
  • Preparing props and kit prior to filming / general running duties around the production office.
  • Working as coordinator, design assistant and production liaison on shoots overseeing each individual room from concept to creation.
Dec 2007Apr 2008

Marketing Executive

GCap Media

Marketing Executive for Power FM and Ocean FM, dealing day to day with the marketing, branding and promotion of these very individual radio stations.

  • After an extensive re-brand on both stations, my main focus was to develop and connect with as many listeners on many different platforms, driving the brand of Power and Ocean around Hampshire.
  • Managed the promotions department, leading a team of twelve involving radio promotions, nationally and regionally. Organising daily schedules, pay, training and general team management.
  • Administered departmental and campaign budgets.
  • Communicated knowledge of market and new business opportunities to the sales team.
  • Liaising with clients and developing business relationships was a vital part of my role and my passion for media was reflected in my dedication inside and outside of my working hours.

Skills

Creative PR & Marketing
Implement innovative business strategies such as Social Networking, Content Writing and Multimedia campaigns to enhance client growth. Develop creative, targeted, and effective collateral and content to support overall branding objectives, with specific expertise and success pertaining to web site management. Create and maintain excellent collaborative relationships with clients, the media and external contacts. Website Development CRM System development and implementation Ability to think strategically and look for creative solutions to briefs Excellent client management skills Mentoring and delegation skills Strong numeracy, attention to detail and time management Excellent written and verbal presentation skills Ability to challenge colleagues, media and clients Planning experience across all channels, including TV & Digital

Education

Sep 2002Jul 2005

National Diploma, Trinity College

Laine Theatre Arts
Sep 2002Jul 2005

National Diploma, Trinity College

Laine Theatre Arts
Sep 1999Jul 2001

4 A-Level's

Wilnecote Higher College
Sep 1994Jul 1999

11 GCSE's

Wilnecote High School

Certifications

May 2010Present

Professional and Creative Copywriting

CIPR
May 2010Present

Press Release Writing

CIPR
Dec 2009Present

Effective Communication through the Media

Press Association
Feb 2010Present

Media Training for Spokespeople

Press Association

Recent PR Work

Bespoke Online Press Office

TNR Communications Website

Summary

Hertfordshire based - results-driven,  communications professional with proven record in project management and development; event organisation; accounts management, PR campaign development and relationship building. Highly successful in designing and implementing creative PR and media campaigns, utilising strategic partnerships and producing media coverage across multiple platforms. Strong consumer, travel, fashion and lifestyle background including online press office and website design, development and implementation. Established media relationships with journalists, broadcasters and online editors. A great communicator, team player and willing to travel.

Interest

I choreograph for St Albans Operatic Society at the Alban Arena. I teach dance for Best Musical Theatre Academy, Hertfordshire and I enjoy music, singing, dancing, fashion and shopping.

PR & Media Blog: